{"id":18150,"date":"2021-01-04T10:00:23","date_gmt":"2021-01-04T09:00:23","guid":{"rendered":"http:\/\/mandat.de\/de\/?page_id=18150"},"modified":"2026-03-26T12:03:08","modified_gmt":"2026-03-26T11:03:08","slug":"marke-und-markenfuehrung","status":"publish","type":"page","link":"https:\/\/mandat.de\/de\/wachstums-know-how\/fachartikel\/marke-und-markenfuehrung\/","title":{"rendered":"Marke und Markenf\u00fchrung"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  container_wrap sidebar_right'  style='height: 201px;'  ><link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i\" rel=\"stylesheet\"><div id=\"layerslider_52_16vfn7r08xplv\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1280px;height:200px;margin:0 auto;margin-bottom: 0px;\"><div class=\"ls-slide\" ><img width=\"1280\" height=\"201\" src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1.jpg\" class=\"ls-tn\" alt=\"\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1.jpg 1280w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1-300x47.jpg 300w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1-1030x162.jpg 1030w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1-768x121.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/06\/ls-project-52-slide-1-705x111.jpg 705w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><h1 style=\"top:0px;left:-112px;text-align:initial;font-weight:600;mix-blend-mode:normal;font-size:196px;line-height:212px;color:#f5f5f5;font-family:Montserrat;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:1;position:relative;\">Marke und Markenf\u00fchrung<\/h1><h2 style=\"top:135px;left:-1px;text-align:initial;mix-blend-mode:normal;font-size:51px;line-height:57px;font-family:Montserrat;color:#133370;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:1;position:relative;\">Marke und Markenf\u00fchrung<\/h2><\/div><\/div><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18150'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2llpjmu-6bba28e533c9e3a952af806f6058ab15\">\n.flex_column.av-2llpjmu-6bba28e533c9e3a952af806f6058ab15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2llpjmu-6bba28e533c9e3a952af806f6058ab15 av_one_third  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w4lfdy-69477b3379b298fbc1e3174de0e74156\">\n#top .av-special-heading.av-1w4lfdy-69477b3379b298fbc1e3174de0e74156{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1w4lfdy-69477b3379b298fbc1e3174de0e74156 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1w4lfdy-69477b3379b298fbc1e3174de0e74156 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1w4lfdy-69477b3379b298fbc1e3174de0e74156 av-special-heading-h6  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Nachhaltigkeit in der Markenf\u00fchrung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1q1oc92-07a141807fae595a0aeca278a3589d18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der Begriff Nachhaltigkeit steht vor allem in Bezug auf \u00d6kologie. Das ist jedoch nur eine Perspektive. Nachhaltigkeit ist auch eine untersch\u00e4tzte Dimension der Markenf\u00fchrung.<\/p>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 03 2026, Seite 36\/37<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rxneu-5832d7220adade4d491b31a791a694cc\">\n#top .hr.hr-invisible.av-3rxneu-5832d7220adade4d491b31a791a694cc{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3rxneu-5832d7220adade4d491b31a791a694cc hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-5  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oed6rq-053810344c99c7c1601f56fb7b8c4347\">\n#top #wrap_all .avia-button.av-oed6rq-053810344c99c7c1601f56fb7b8c4347:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2026\/03\/260319-KMU-Magazin-LV-Nachhaltigkeit-in-der-Markenfuehrung.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-oed6rq-053810344c99c7c1601f56fb7b8c4347 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-bcbccfb99e46414d45aa0af1bd0708c7\">\n.flex_column.av-av_one_third-bcbccfb99e46414d45aa0af1bd0708c7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-bcbccfb99e46414d45aa0af1bd0708c7 av_one_third  avia-builder-el-6  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-ab919dd129871749d0d26bfdc21597f9\">\n#top .av-special-heading.av-av_heading-ab919dd129871749d0d26bfdc21597f9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-ab919dd129871749d0d26bfdc21597f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-ab919dd129871749d0d26bfdc21597f9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ab919dd129871749d0d26bfdc21597f9 av-special-heading-h6  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenf\u00fchrung mit Premiumanspruch<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-92ab5b4c5448b40ef3b82fb3d397e98e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Premium entsteht nicht durch Preis, sondern durch Haltung, Erlebnisse und die Bereitschaft, \u00fcber Jahre konsistent zu investieren. Warum der Mittelstand im Premiumsegment gl\u00e4nzen kann und woran er manchmal trotzdem scheitert.<\/p>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 11\/12 2025, Seite 40\/41<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-8731fca583fc4a1b7e9b60276fe74e07\">\n#top .hr.hr-invisible.av-av_hr-8731fca583fc4a1b7e9b60276fe74e07{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-av_hr-8731fca583fc4a1b7e9b60276fe74e07 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button_big-df022c0a29d90ffda4f41e87da60a006\">\n#top #wrap_all .avia-button.av-av_button_big-df022c0a29d90ffda4f41e87da60a006:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/12\/251215-KMU-Magazin-LV-Markenfuehrung-mit-Premiumanspruch.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-av_button_big-df022c0a29d90ffda4f41e87da60a006 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p66vza-4dcc8a76b6afc9822e5c7128dc740040\">\n.flex_column.av-2p66vza-4dcc8a76b6afc9822e5c7128dc740040{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2p66vza-4dcc8a76b6afc9822e5c7128dc740040 av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zsy35y-d66268d2c3dcde245e02913d8f14e1f2\">\n#top .av-special-heading.av-1zsy35y-d66268d2c3dcde245e02913d8f14e1f2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1zsy35y-d66268d2c3dcde245e02913d8f14e1f2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1zsy35y-d66268d2c3dcde245e02913d8f14e1f2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1zsy35y-d66268d2c3dcde245e02913d8f14e1f2 av-special-heading-h6  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Buzzwords \u2013 zwischen Hype und Haltung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1jw4y1y-668b355f9ebbefc3ca969dda61794dd5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Purpose-driven, authentisch und maximal customer-centric \u2013 wer heute im Mittelstand nicht mit Storytelling, Community Building und Experience Driven am Start ist, riskiert den direkten Disconnect vom Markt.<\/p>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 09 2025, Seite 36\/37<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1crvzae-4e06a15252f9ccaefaf50113d1202b2f\">\n#top .hr.hr-invisible.av-1crvzae-4e06a15252f9ccaefaf50113d1202b2f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1crvzae-4e06a15252f9ccaefaf50113d1202b2f hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nuwbae-d54e4f5f55469b91ff4070989e3fc118\">\n#top #wrap_all .avia-button.av-nuwbae-d54e4f5f55469b91ff4070989e3fc118:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/09\/202050930-KMU-Magazin-LV-Buzzwords-zwischen-Hype-und-Haltung.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-nuwbae-d54e4f5f55469b91ff4070989e3fc118 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vo0khy-5c9595d16a9946b0901f1849592842ae\">\n.flex_column.av-4vo0khy-5c9595d16a9946b0901f1849592842ae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4vo0khy-5c9595d16a9946b0901f1849592842ae av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48kkq7a-1b6d926fea2199bf5c4d0eb7b13d8448\">\n#top .av-special-heading.av-48kkq7a-1b6d926fea2199bf5c4d0eb7b13d8448{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-48kkq7a-1b6d926fea2199bf5c4d0eb7b13d8448 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-48kkq7a-1b6d926fea2199bf5c4d0eb7b13d8448 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-48kkq7a-1b6d926fea2199bf5c4d0eb7b13d8448 av-special-heading-h6  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Zeit f\u00fcr ein Markenkern-Update?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3qiudqe-ff7670e8e2653619503c0698bfd37d7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Auch wenn ein Markenkern kein Verfallsdatum hat, lohnt<br \/>\nsich in gr\u00f6sseren Abst\u00e4nden der kritische Blick darauf.<br \/>\nWann aber ist es an der Zeit f\u00fcr ein Markenkern-Update?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 03 2025, Seite 58\/59<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d5zkp2-1be0bd376f105b2c57e398bbf8b4e585\">\n#top .hr.hr-invisible.av-d5zkp2-1be0bd376f105b2c57e398bbf8b4e585{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-d5zkp2-1be0bd376f105b2c57e398bbf8b4e585 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y7za7a-076d7a374b21bc31a1c1694ad099f25e\">\n#top #wrap_all .avia-button.av-2y7za7a-076d7a374b21bc31a1c1694ad099f25e:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/04\/250327-KMU-Magazin-LV-Zeit-fu\u0308r-ein-Markenkern-Update.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-2y7za7a-076d7a374b21bc31a1c1694ad099f25e avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qvoyrq-0904760e03f39c17870305cf84d1156d\">\n.flex_column.av-2qvoyrq-0904760e03f39c17870305cf84d1156d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2qvoyrq-0904760e03f39c17870305cf84d1156d av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22s441y-cc3e003889010d286c9cdd44e14f123f\">\n#top .av-special-heading.av-22s441y-cc3e003889010d286c9cdd44e14f123f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-22s441y-cc3e003889010d286c9cdd44e14f123f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-22s441y-cc3e003889010d286c9cdd44e14f123f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-22s441y-cc3e003889010d286c9cdd44e14f123f av-special-heading-h6  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Wie viel Exzellenz braucht Markenf\u00fchrung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1u499dy-a93642d2da3bf573e7b69958688e2c3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Das Streben nach Exzellenz mag ein Erfolgsfaktor fu\u0308r gesundes Wachstum sein.<br \/>\nWie aber ist Exzellenz fu\u0308r das eigene Unternehmen zu definieren und was bedeutet das fu\u0308r die Markenfu\u0308hrung?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 11\/12 2024, Seite 40\/41<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11v8lty-c29169daa5fb809480a1ec743d733a10\">\n#top .hr.hr-invisible.av-11v8lty-c29169daa5fb809480a1ec743d733a10{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11v8lty-c29169daa5fb809480a1ec743d733a10 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-25  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w5arom-61cc5c4996cc26c186ec294cf6d9f158\">\n#top #wrap_all .avia-button.av-w5arom-61cc5c4996cc26c186ec294cf6d9f158:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/12\/241218-KMU-Magazin-LV-Wie-viel-Excellenz-braucht-Markenfu\u0308hrung-.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-w5arom-61cc5c4996cc26c186ec294cf6d9f158 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pbdcxy-f2b89329ded5b55c9a04c7a7e41f28f9\">\n.flex_column.av-2pbdcxy-f2b89329ded5b55c9a04c7a7e41f28f9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2pbdcxy-f2b89329ded5b55c9a04c7a7e41f28f9 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-238jocm-5eea17b77845b9d4d445c6abe9b5f735\">\n#top .av-special-heading.av-238jocm-5eea17b77845b9d4d445c6abe9b5f735{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-238jocm-5eea17b77845b9d4d445c6abe9b5f735 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-238jocm-5eea17b77845b9d4d445c6abe9b5f735 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-238jocm-5eea17b77845b9d4d445c6abe9b5f735 av-special-heading-h6  avia-builder-el-27  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke &#8211; immer in Verbindung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1l36l3a-ec3f8fa7f7d0b5d5180aee51a580088b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Die Marke ist neben der Vision und der Grundstrategie eines der drei zentralen strategischen Elemente &#8211; und der emotionale Klebstoff, der im Unternehmensalltag am meisten pr\u00e4sent ist.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 9 2024, Seite 34\/35<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1946w9y-82a9561c809073f55d32de7b588e0fb6\">\n#top .hr.hr-invisible.av-1946w9y-82a9561c809073f55d32de7b588e0fb6{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1946w9y-82a9561c809073f55d32de7b588e0fb6 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-30  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-terj2e-45713405bd33cc0e9ac82a74a1e1f021\">\n#top #wrap_all .avia-button.av-terj2e-45713405bd33cc0e9ac82a74a1e1f021:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/10\/241023-KMU-Marke-immer-in-Verbindung.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-terj2e-45713405bd33cc0e9ac82a74a1e1f021 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mgo33a-9e62fd84862800541ba2a46831417803\">\n.flex_column.av-2mgo33a-9e62fd84862800541ba2a46831417803{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2mgo33a-9e62fd84862800541ba2a46831417803 av_one_third  avia-builder-el-31  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yk45ba-ffd6f3a1365d576e194a0f79785751ea\">\n#top .av-special-heading.av-1yk45ba-ffd6f3a1365d576e194a0f79785751ea{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1yk45ba-ffd6f3a1365d576e194a0f79785751ea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1yk45ba-ffd6f3a1365d576e194a0f79785751ea .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1yk45ba-ffd6f3a1365d576e194a0f79785751ea av-special-heading-h6  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Kostendisziplin in der Markenf\u00fchrung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1pw2v5y-43670851ab4b8333c353a90caf9d5c24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Kostendisziplin beginnt nicht bei der Budgetierung. Zwei wesentliche Schlu\u0308ssel liegen in der Kontrolle der Zielerrei- chung und im Abgleich von Erwartungen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 6 2024, Seite 24\/25<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17v28me-2488e63e3dd8bf304c073c8bd7fdd458\">\n#top .hr.hr-invisible.av-17v28me-2488e63e3dd8bf304c073c8bd7fdd458{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-17v28me-2488e63e3dd8bf304c073c8bd7fdd458 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-35  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uvt92e-a7ebe3bacdceb65099bad26eeeec802d\">\n#top #wrap_all .avia-button.av-uvt92e-a7ebe3bacdceb65099bad26eeeec802d:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/08\/240601-KMU-Artikel-Kostendisziplin-in-der-Markenfuehrung.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-uvt92e-a7ebe3bacdceb65099bad26eeeec802d avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4q26mfa-56bc3f4ca070037b6d5cb94eff309f99\">\n.flex_column.av-4q26mfa-56bc3f4ca070037b6d5cb94eff309f99{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4q26mfa-56bc3f4ca070037b6d5cb94eff309f99 av_one_third  avia-builder-el-36  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49hz58m-e0dcfca0c59612a3fb2199f65dd01158\">\n#top .av-special-heading.av-49hz58m-e0dcfca0c59612a3fb2199f65dd01158{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-49hz58m-e0dcfca0c59612a3fb2199f65dd01158 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-49hz58m-e0dcfca0c59612a3fb2199f65dd01158 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-49hz58m-e0dcfca0c59612a3fb2199f65dd01158 av-special-heading-h6  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Kultur des Wachstums<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-43rfvhi-44361c91cc86c16294349e11d5cbc54f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Was geho\u0308rt zu einer Unternehmenskultur des Wachstums? Es sind vor allem vier entscheidende Felder, die mit \u00abLeben\u00bb zu fu\u0308llen sind.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 3 2024, Seite 38\/39<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dvdrye-b8eeb3345ca0c2cacf96523c022ad21f\">\n#top .hr.hr-invisible.av-3dvdrye-b8eeb3345ca0c2cacf96523c022ad21f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3dvdrye-b8eeb3345ca0c2cacf96523c022ad21f hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-40  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-356gcee-4291a2c43abde71c5b77fb0a6cd16efb\">\n#top #wrap_all .avia-button.av-356gcee-4291a2c43abde71c5b77fb0a6cd16efb:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2024\/03\/0324-KMU_Die-Kultur-des-Wachstums.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-356gcee-4291a2c43abde71c5b77fb0a6cd16efb avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8kcs7a-f67775d1d0e8dc8dafb8f0d6d0f628ef\">\n.flex_column.av-8kcs7a-f67775d1d0e8dc8dafb8f0d6d0f628ef{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8kcs7a-f67775d1d0e8dc8dafb8f0d6d0f628ef av_one_third  avia-builder-el-41  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-221qlye-2023203ada504ab732049f36e80e58f8\">\n#top .av-special-heading.av-221qlye-2023203ada504ab732049f36e80e58f8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-221qlye-2023203ada504ab732049f36e80e58f8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-221qlye-2023203ada504ab732049f36e80e58f8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-221qlye-2023203ada504ab732049f36e80e58f8 av-special-heading-h6  avia-builder-el-42  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Mut zum Ausprobieren<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1gni4na-3b256182ee6f858578f7509b1f8a9d9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Neue Ansa\u0308tze in der Markenfu\u0308hrung ko\u0308nnen zu innovati- ven und erfolgreichen Ergebnissen fu\u0308hren. Wie aber lassen sich Ideen ausprobieren, ohne die Marke zu bescha\u0308digen?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 11\/12 2023, Seite 32\/33<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg8lxi-c6f241253904a979c9384ea39d2fa254\">\n#top .hr.hr-invisible.av-1dg8lxi-c6f241253904a979c9384ea39d2fa254{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1dg8lxi-c6f241253904a979c9384ea39d2fa254 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-45  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nxkrie-14042063b561e0cb740d0148b7384887\">\n#top #wrap_all .avia-button.av-nxkrie-14042063b561e0cb740d0148b7384887:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2023\/12\/231207-Mut-zum-ausprobieren-.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-nxkrie-14042063b561e0cb740d0148b7384887 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h1x746-e553338fc13fa946b91987992c105b4a\">\n.flex_column.av-2h1x746-e553338fc13fa946b91987992c105b4a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2h1x746-e553338fc13fa946b91987992c105b4a av_one_third  avia-builder-el-46  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xtmcw6-d169fc3e0cb3c61a4b6bb4f2b38ac78a\">\n#top .av-special-heading.av-1xtmcw6-d169fc3e0cb3c61a4b6bb4f2b38ac78a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1xtmcw6-d169fc3e0cb3c61a4b6bb4f2b38ac78a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1xtmcw6-d169fc3e0cb3c61a4b6bb4f2b38ac78a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1xtmcw6-d169fc3e0cb3c61a4b6bb4f2b38ac78a av-special-heading-h6  avia-builder-el-47  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenf\u00fchrung in Familienunternehmen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1qlsshy-001e4907858483f2c1b8c4a73aa05541 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Das detaillierte Definieren und Artikulieren der Familienwerte ist unabdingbar, wenn sich ein Unternehmen gezielt als Familienunternehmen positionieren mo\u0308chte.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 09 2023, Seite 26\/27<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19f7eyu-a181d06ea617695c90537d3b8f8b1399\">\n#top .hr.hr-invisible.av-19f7eyu-a181d06ea617695c90537d3b8f8b1399{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-19f7eyu-a181d06ea617695c90537d3b8f8b1399 hr-invisible  avia-builder-el-49  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-50  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jk3m06-1db28090233295c8346554e02ae41430\">\n#top #wrap_all .avia-button.av-jk3m06-1db28090233295c8346554e02ae41430:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2023\/10\/230922-Markenfu\u0308hrung-in-Familienunternehmen.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-jk3m06-1db28090233295c8346554e02ae41430 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80iqa9y-24383295cbf91fc6983661b62a30abb8\">\n.flex_column.av-80iqa9y-24383295cbf91fc6983661b62a30abb8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-80iqa9y-24383295cbf91fc6983661b62a30abb8 av_one_third  avia-builder-el-51  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7itk6o6-41e63df15eea68c89b74313c3e34c6f1\">\n#top .av-special-heading.av-7itk6o6-41e63df15eea68c89b74313c3e34c6f1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-7itk6o6-41e63df15eea68c89b74313c3e34c6f1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-7itk6o6-41e63df15eea68c89b74313c3e34c6f1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-7itk6o6-41e63df15eea68c89b74313c3e34c6f1 av-special-heading-h6  avia-builder-el-52  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Raus aus der Perfektionsfalle<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6xusz3a-addce052fe0bd614cace83c9f224a89b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Perfektion muss nicht per se oberste Priorita\u0308t haben, selbst bei einer Premiummarke. Es gibt 31 Dinge, die Ihre Marke eher braucht als Perfektion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>KMU Magazin, <\/strong>Ausgabe 06 2023, Seite 24\/25<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6pap5ja-e9816f5a2b65732baf7e4590cfd86bd1\">\n#top .hr.hr-invisible.av-6pap5ja-e9816f5a2b65732baf7e4590cfd86bd1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-6pap5ja-e9816f5a2b65732baf7e4590cfd86bd1 hr-invisible  avia-builder-el-54  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-55  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6bsc5gm-1230c7200c41d58ae6f23aefe1f6f39c\">\n#top #wrap_all .avia-button.av-6bsc5gm-1230c7200c41d58ae6f23aefe1f6f39c:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2023\/07\/230704-KMU-Artikel-raus-aus-der-Perfektionsfalle.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-6bsc5gm-1230c7200c41d58ae6f23aefe1f6f39c avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5qco8au-7dd2b6d52a28464db4fc542087958b33\">\n.flex_column.av-5qco8au-7dd2b6d52a28464db4fc542087958b33{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5qco8au-7dd2b6d52a28464db4fc542087958b33 av_one_third  avia-builder-el-56  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jk7wbq-5a6d2c480acbd39df4d47c275e1f7a09\">\n#top .av-special-heading.av-jk7wbq-5a6d2c480acbd39df4d47c275e1f7a09{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jk7wbq-5a6d2c480acbd39df4d47c275e1f7a09 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jk7wbq-5a6d2c480acbd39df4d47c275e1f7a09 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jk7wbq-5a6d2c480acbd39df4d47c275e1f7a09 av-special-heading-h6  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke: Alles eine Frage der Haltung?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4yheoti-7fb372965014deda47a0190c1354071d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In diesem Monat ist es soweit, ein Highlight im Mandat-Jahr, das Internationale Marken-Kolloquium, findet statt&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 09 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4dbqume-dadd6d3ec00742405f7d9a5191712130\">\n#top .hr.hr-invisible.av-4dbqume-dadd6d3ec00742405f7d9a5191712130{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-4dbqume-dadd6d3ec00742405f7d9a5191712130 hr-invisible  avia-builder-el-59  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-60  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ycvezq-8f41c676a507ba2ff144618c8b5a084c\">\n#top #wrap_all .avia-button.av-3ycvezq-8f41c676a507ba2ff144618c8b5a084c:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/08\/09-2022-Mandat-Growthletter-Haltung-zeigen-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-3ycvezq-8f41c676a507ba2ff144618c8b5a084c avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3czy37q-59045b3274fefa654cfe2b4afefbb542\">\n.flex_column.av-3czy37q-59045b3274fefa654cfe2b4afefbb542{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3czy37q-59045b3274fefa654cfe2b4afefbb542 av_one_third  avia-builder-el-61  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8d4hb9l-a88875c723274afedb5e02afbbc3d4b4\">\n#top .av-special-heading.av-l8d4hb9l-a88875c723274afedb5e02afbbc3d4b4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l8d4hb9l-a88875c723274afedb5e02afbbc3d4b4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l8d4hb9l-a88875c723274afedb5e02afbbc3d4b4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l8d4hb9l-a88875c723274afedb5e02afbbc3d4b4 av-special-heading-h6  avia-builder-el-62  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcberall verkaufen? Finden Sie markenkonforme Vertriebskan\u00e4le<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l8d4iq92-e605f4928710627720f4ffc5096a87f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Im Rahmen unserer Projektarbeit kommen wir in vielen Zusammenarbeiten an der Stelle, wenn Vision, Strategie und Markenkern entwickelt sind, wenn das zu bearbeitende Marktsegment final definiert wurde&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 08 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x4oo9y-b971a9471cd720984ef431df378136ff\">\n#top .hr.hr-invisible.av-2x4oo9y-b971a9471cd720984ef431df378136ff{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2x4oo9y-b971a9471cd720984ef431df378136ff hr-invisible  avia-builder-el-64  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-65  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8d4gfw5-3781fa6c37926f2e7f2e7c43f4e24f83\">\n#top #wrap_all .avia-button.av-l8d4gfw5-3781fa6c37926f2e7f2e7c43f4e24f83:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/07\/08-2022-Mandat-Growthletter-Ueberall-verkaufen-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-l8d4gfw5-3781fa6c37926f2e7f2e7c43f4e24f83 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2cuinza-533824ae79cb6ab04600c619b52313fd\">\n.flex_column.av-2cuinza-533824ae79cb6ab04600c619b52313fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2cuinza-533824ae79cb6ab04600c619b52313fd av_one_third  avia-builder-el-66  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20cnjae-bcaf8c7b443608f1105a465ff8f8b35f\">\n#top .av-special-heading.av-20cnjae-bcaf8c7b443608f1105a465ff8f8b35f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-20cnjae-bcaf8c7b443608f1105a465ff8f8b35f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-20cnjae-bcaf8c7b443608f1105a465ff8f8b35f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-20cnjae-bcaf8c7b443608f1105a465ff8f8b35f av-special-heading-h6  avia-builder-el-67  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Turn-Around aus MarkenPerspektive \u2013 was hilft?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5w7a06-588ce9128069d1f50754f004c298f7d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Kommt ein Unternehmen in die Situation einen Turn-Around meistern zu mu\u0308ssen, stehen automatisch zwei Themen im Fokus: Umsatz und Kosten&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 07 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15nn0iu-efe763cce23f661472d871e6b5cf8217\">\n#top .hr.hr-invisible.av-15nn0iu-efe763cce23f661472d871e6b5cf8217{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-15nn0iu-efe763cce23f661472d871e6b5cf8217 hr-invisible  avia-builder-el-69  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-70  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uewjhi-73d208093e887ecb3107877f5dbee8ba\">\n#top #wrap_all .avia-button.av-uewjhi-73d208093e887ecb3107877f5dbee8ba:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/06\/07-2022-Mandat-Growthletter-Turn-Around-meistern-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-uewjhi-73d208093e887ecb3107877f5dbee8ba avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2eob2bq-0897feabfb3a68ba52b62e98ef562bb3\">\n.flex_column.av-2eob2bq-0897feabfb3a68ba52b62e98ef562bb3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2eob2bq-0897feabfb3a68ba52b62e98ef562bb3 av_one_third  avia-builder-el-71  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25k4xom-0c8dcfd14e2448d77f4e0c7ae5c0f24e\">\n#top .av-special-heading.av-25k4xom-0c8dcfd14e2448d77f4e0c7ae5c0f24e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-25k4xom-0c8dcfd14e2448d77f4e0c7ae5c0f24e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-25k4xom-0c8dcfd14e2448d77f4e0c7ae5c0f24e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-25k4xom-0c8dcfd14e2448d77f4e0c7ae5c0f24e av-special-heading-h6  avia-builder-el-72  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >F\u00fchrungsfehler mittels Marke aufdecken und vermeiden<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1if12w6-1bd6e32143e48ca0e0a5d69e859f7b7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marke ist f\u00fcr eine zeitgem\u00e4\u00dfe Unternehmensf\u00fchrung ein allumfassendes Thema, dass auch f\u00fcr den F\u00fchrungsanspruch den Takt &#8230;<\/p>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 06 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13hixye-3798f6cd699b59daff4657d536374d65\">\n#top .hr.hr-invisible.av-13hixye-3798f6cd699b59daff4657d536374d65{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-13hixye-3798f6cd699b59daff4657d536374d65 hr-invisible  avia-builder-el-74  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-75  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khogiu-5205800d64306bc995fe342179fcdfcd\">\n#top #wrap_all .avia-button.av-khogiu-5205800d64306bc995fe342179fcdfcd:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/06\/06-2022-Mandat-Growthletter-Fuehrungsfehler-erkennen-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-khogiu-5205800d64306bc995fe342179fcdfcd avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2omnvc6-7d9cded050883b70e984ff8f8d532093\">\n.flex_column.av-2omnvc6-7d9cded050883b70e984ff8f8d532093{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2omnvc6-7d9cded050883b70e984ff8f8d532093 av_one_third  avia-builder-el-76  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ym75xi-b557781cf74bc1d1da586a00bdaa42a4\">\n#top .av-special-heading.av-1ym75xi-b557781cf74bc1d1da586a00bdaa42a4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1ym75xi-b557781cf74bc1d1da586a00bdaa42a4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1ym75xi-b557781cf74bc1d1da586a00bdaa42a4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1ym75xi-b557781cf74bc1d1da586a00bdaa42a4 av-special-heading-h6  avia-builder-el-77  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Krampfhaft cool \u2013 was Marken schadet<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-56pxba-46d7cebf5b0dac6c3b01ac821615e883 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Ein guter Markenkern ist best\u00e4ndig. Achten Sie darauf, nichts herbeizureden. Wer nicht cool ist, ist nicht cool. Definieren Sie genau, wof\u00fcr &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 05 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11suveu-05021d004911ede2f6e3f05c3ecebd14\">\n#top .hr.hr-invisible.av-11suveu-05021d004911ede2f6e3f05c3ecebd14{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11suveu-05021d004911ede2f6e3f05c3ecebd14 hr-invisible  avia-builder-el-79  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-80  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k41mrq-f6449487507e5c75508c7f571aff3eba\">\n#top #wrap_all .avia-button.av-k41mrq-f6449487507e5c75508c7f571aff3eba:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/04\/05-2022-Mandat-Growthletter-\u2013-Geschaeftsmodell-veraendern-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-k41mrq-f6449487507e5c75508c7f571aff3eba avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hqkjk6-2b553ee1e3f2b499821cfbb0fd599b70\">\n.flex_column.av-2hqkjk6-2b553ee1e3f2b499821cfbb0fd599b70{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hqkjk6-2b553ee1e3f2b499821cfbb0fd599b70 av_one_third  avia-builder-el-81  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x2j4va-9a886743e107b1d1bd722b78448f1275\">\n#top .av-special-heading.av-1x2j4va-9a886743e107b1d1bd722b78448f1275{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1x2j4va-9a886743e107b1d1bd722b78448f1275 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1x2j4va-9a886743e107b1d1bd722b78448f1275 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1x2j4va-9a886743e107b1d1bd722b78448f1275 av-special-heading-h6  avia-builder-el-82  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Bitte nicht schon wieder \u2013 Wie Sie regelm\u00e4\u00dfig f\u00fcr frischen Wind sorgen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1j89gp2-1ae9da76478ec56d96fd832c4b2fdc8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Marke und Marketing dynamisch weiterentwickeln: 3 einfache Tipps f\u00fcr &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 04 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-170xpeu-fe7d7bd477a0587cd626cce9365a453d\">\n#top .hr.hr-invisible.av-170xpeu-fe7d7bd477a0587cd626cce9365a453d{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-170xpeu-fe7d7bd477a0587cd626cce9365a453d hr-invisible  avia-builder-el-84  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-85  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-icc91i-31ef9ecf085af44206d528316a5c2400\">\n#top #wrap_all .avia-button.av-icc91i-31ef9ecf085af44206d528316a5c2400:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/03\/04-2022-Mandat-Growthletter-\u2013-Dynamik-entfachen-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-icc91i-31ef9ecf085af44206d528316a5c2400 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m4gp6u-c69afde208055dcfdd73f13d55f5913d\">\n.flex_column.av-2m4gp6u-c69afde208055dcfdd73f13d55f5913d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2m4gp6u-c69afde208055dcfdd73f13d55f5913d av_one_third  avia-builder-el-86  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28tjm6e-5f1235e51f1633d1c6c1819cc13ddcec\">\n#top .av-special-heading.av-28tjm6e-5f1235e51f1633d1c6c1819cc13ddcec{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-28tjm6e-5f1235e51f1633d1c6c1819cc13ddcec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28tjm6e-5f1235e51f1633d1c6c1819cc13ddcec .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28tjm6e-5f1235e51f1633d1c6c1819cc13ddcec av-special-heading-h6  avia-builder-el-87  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Trau dich &#8211; Markenentwicklung durchziehen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1smfoau-8b5b1f3bebd0f5267ab55b68005ddbd0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Trau dich: Markenkooperationen auszuprobieren. Trau dich: Preise &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 03 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11d9bd2-631a0db655b0c499efe6a78b1851ea7a\">\n#top .hr.hr-invisible.av-11d9bd2-631a0db655b0c499efe6a78b1851ea7a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11d9bd2-631a0db655b0c499efe6a78b1851ea7a hr-invisible  avia-builder-el-89  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-90  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35lw86-303bf671b30b2a8aca275e456fa86d1f\">\n#top #wrap_all .avia-button.av-35lw86-303bf671b30b2a8aca275e456fa86d1f:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/03\/03-2022-Mandat-Growthletter-\u2013-Mut-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-35lw86-303bf671b30b2a8aca275e456fa86d1f avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ji1cna-f475a34f6ef3e8ce6ea6f48173b6d2d9\">\n.flex_column.av-2ji1cna-f475a34f6ef3e8ce6ea6f48173b6d2d9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ji1cna-f475a34f6ef3e8ce6ea6f48173b6d2d9 av_one_third  avia-builder-el-91  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2697a92-244c5917f1b47778d0fefc80aeb461df\">\n#top .av-special-heading.av-2697a92-244c5917f1b47778d0fefc80aeb461df{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2697a92-244c5917f1b47778d0fefc80aeb461df .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2697a92-244c5917f1b47778d0fefc80aeb461df .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2697a92-244c5917f1b47778d0fefc80aeb461df av-special-heading-h6  avia-builder-el-92  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Was ein klarer Blick auf Ihre Marke alles aufdeckt<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1fnf9dy-c01984a5f29da2cf1a94c3c7ddcae2f7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wie f\u00fchrt eine klar konturierte Marke zu mehr Wachstum von innen? Wie transportiert man &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 02 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13tum6e-01a1a26f35bca1fa40839621a5678d3a\">\n#top .hr.hr-invisible.av-13tum6e-01a1a26f35bca1fa40839621a5678d3a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-13tum6e-01a1a26f35bca1fa40839621a5678d3a hr-invisible  avia-builder-el-94  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-95  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u02uiu-1ab5ed05c9a09d7996f21f060327e5e9\">\n#top #wrap_all .avia-button.av-u02uiu-1ab5ed05c9a09d7996f21f060327e5e9:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2022\/02\/02-2022-Mandat-Growthletter-\u2013-Klarheit-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-u02uiu-1ab5ed05c9a09d7996f21f060327e5e9 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9pqequ-61f779c1196d7ce34da2f6345952e2cb\">\n.flex_column.av-9pqequ-61f779c1196d7ce34da2f6345952e2cb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9pqequ-61f779c1196d7ce34da2f6345952e2cb av_one_third  avia-builder-el-96  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yhsk1y-6978d57b5bf03a3ac9745deecb705dbb\">\n#top .av-special-heading.av-1yhsk1y-6978d57b5bf03a3ac9745deecb705dbb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1yhsk1y-6978d57b5bf03a3ac9745deecb705dbb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1yhsk1y-6978d57b5bf03a3ac9745deecb705dbb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1yhsk1y-6978d57b5bf03a3ac9745deecb705dbb av-special-heading-h6  avia-builder-el-97  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >5 Punkte, die eine gesunde Marke auszeichnen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1siv2o6-d52f21043c858bd335e0ef081d2f9b78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Markengesundheit aus 3 Blickwinkeln: Strategisch, kunden- und leistungsorientiert. Auch bei der Marke gilt: Erst gar nicht krank werden, ist besser als &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 01 2022, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18xgp52-d38f11d39a23ff3b978756f0b4ab5df7\">\n#top .hr.hr-invisible.av-18xgp52-d38f11d39a23ff3b978756f0b4ab5df7{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-18xgp52-d38f11d39a23ff3b978756f0b4ab5df7 hr-invisible  avia-builder-el-99  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-100  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sap21y-91904aa92b63361f63926c0fec38c5f4\">\n#top #wrap_all .avia-button.av-sap21y-91904aa92b63361f63926c0fec38c5f4:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/12\/01-2022-Mandat-Growthletter-\u2013-Unternehmensgesundheit-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-sap21y-91904aa92b63361f63926c0fec38c5f4 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49pxdp2e-d45f0cfafc1871ab60a1d72d6c0f23ce\">\n.flex_column.av-49pxdp2e-d45f0cfafc1871ab60a1d72d6c0f23ce{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49pxdp2e-d45f0cfafc1871ab60a1d72d6c0f23ce av_one_third  avia-builder-el-101  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49ex5pza-ab87a89f197fdb4805bf7f2e644769f0\">\n#top .av-special-heading.av-49ex5pza-ab87a89f197fdb4805bf7f2e644769f0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-49ex5pza-ab87a89f197fdb4805bf7f2e644769f0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-49ex5pza-ab87a89f197fdb4805bf7f2e644769f0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-49ex5pza-ab87a89f197fdb4805bf7f2e644769f0 av-special-heading-h6  avia-builder-el-102  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ziele 2022 \u2013 Wohin mit der Marke?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-48wlfajq-c12ccbd9e11d0013fcf26d4c4eb43008 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wer sagt, dass es f\u00fcr ein neues Jahr, neue Ziele braucht? H\u00e4ufig entscheidet nicht das \u201eWas\u201c, sondern das \u201eWie\u201c. Worum es geht: Um&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 12 2021, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48hxmirq-6b959034d84ab9ae7e7a0649e07261ff\">\n#top .hr.hr-invisible.av-48hxmirq-6b959034d84ab9ae7e7a0649e07261ff{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-48hxmirq-6b959034d84ab9ae7e7a0649e07261ff hr-invisible  avia-builder-el-104  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-105  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47z7ntza-653949bd107439d7de2c5dcbc1ed4d91\">\n#top #wrap_all .avia-button.av-47z7ntza-653949bd107439d7de2c5dcbc1ed4d91:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/12\/12-2021-Mandat-Growthletter-\u2013-Ausblick-Marke.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-47z7ntza-653949bd107439d7de2c5dcbc1ed4d91 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47iglvc6-b72ef577bf55e87b09e897760d992ca2\">\n.flex_column.av-47iglvc6-b72ef577bf55e87b09e897760d992ca2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-47iglvc6-b72ef577bf55e87b09e897760d992ca2 av_one_third  avia-builder-el-106  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-471b57uu-e7398f2e001798893576ed2d075da4be\">\n#top .av-special-heading.av-471b57uu-e7398f2e001798893576ed2d075da4be{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-471b57uu-e7398f2e001798893576ed2d075da4be .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-471b57uu-e7398f2e001798893576ed2d075da4be .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-471b57uu-e7398f2e001798893576ed2d075da4be av-special-heading-h6  avia-builder-el-107  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Zukunft der Markenf\u00fchrung \u2013 Wir werden alle lernen, die Marke um Rat zu fragen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-46e6r2zq-682cb3a972a47a35d45e2ddb5566cb51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Marken werden von innen heraus gest\u00e4rkt. Die Zeiten in denen nur das Marketing und&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 11 2021, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ezp7ox2-0b68427508a55cc86fb6879163cce5dc\">\n#top .hr.hr-invisible.av-ezp7ox2-0b68427508a55cc86fb6879163cce5dc{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ezp7ox2-0b68427508a55cc86fb6879163cce5dc hr-invisible  avia-builder-el-109  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-110  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-45i8wmdi-b5b5c9dd4f676b59fa15added02789bc\">\n#top #wrap_all .avia-button.av-45i8wmdi-b5b5c9dd4f676b59fa15added02789bc{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-45i8wmdi-b5b5c9dd4f676b59fa15added02789bc:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/10\/11-2021-Mandat-Growthletter-\u2013-Zukunft-der-Arbeit-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-45i8wmdi-b5b5c9dd4f676b59fa15added02789bc avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44ygawfa-a70a1d94a7120508aed33b7c1d0aa466\">\n.flex_column.av-44ygawfa-a70a1d94a7120508aed33b7c1d0aa466{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-44ygawfa-a70a1d94a7120508aed33b7c1d0aa466 av_one_third  avia-builder-el-111  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ev0q0py-aca8dadd8efbbbfe8d8c71febe65d973\">\n#top .av-special-heading.av-ev0q0py-aca8dadd8efbbbfe8d8c71febe65d973{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ev0q0py-aca8dadd8efbbbfe8d8c71febe65d973 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ev0q0py-aca8dadd8efbbbfe8d8c71febe65d973 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ev0q0py-aca8dadd8efbbbfe8d8c71febe65d973 av-special-heading-h6  avia-builder-el-112  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke hilft auch in der Katastrophe<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4476ttom-6854ee55481e8cd652a62c73dba7b07d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Warum und wie Marke in kleinen, mittleren und auch gros- sen Katastrophen helfen kann \u2013 darum geht es in diesem Beitrag.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>KMU-Magazin, Ausgabe 10 2021, Seite 28-29<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43lepxza-a754e3b1523605c7cc55d30b12061806\">\n#top .hr.hr-invisible.av-43lepxza-a754e3b1523605c7cc55d30b12061806{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-43lepxza-a754e3b1523605c7cc55d30b12061806 hr-invisible  avia-builder-el-114  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-115  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4376n0km-2191108f4e40560902ef52a8141d148f\">\n#top #wrap_all .avia-button.av-4376n0km-2191108f4e40560902ef52a8141d148f{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-4376n0km-2191108f4e40560902ef52a8141d148f:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/10\/GzD_Kolumne-Vollberg-Linda.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-4376n0km-2191108f4e40560902ef52a8141d148f avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42tlyf8m-99361805835e83dba73ded2371c06913\">\n.flex_column.av-42tlyf8m-99361805835e83dba73ded2371c06913{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42tlyf8m-99361805835e83dba73ded2371c06913 av_one_third  avia-builder-el-116  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42dzkd7q-b3454963b4d5037b9ab0d743ce7dee25\">\n#top .av-special-heading.av-42dzkd7q-b3454963b4d5037b9ab0d743ce7dee25{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-42dzkd7q-b3454963b4d5037b9ab0d743ce7dee25 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-42dzkd7q-b3454963b4d5037b9ab0d743ce7dee25 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-42dzkd7q-b3454963b4d5037b9ab0d743ce7dee25 av-special-heading-h6  avia-builder-el-117  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Das erfolgreiche Markenprojekt \u2013 6 Teilprojekte, die Sie ber\u00fccksichtigen sollten<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-420rmg86-79a493180214ca7e4ad6980649e5f1da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wie gestalten Sie ein gelungenes Markenprojekt? Worauf gilt es zu achten? Warum geh\u00f6rt auch&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 10 2021, Seite 5\/6<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41i838rq-bef2de6841437b727ba5fe5d9ad118ff\">\n#top .hr.hr-invisible.av-41i838rq-bef2de6841437b727ba5fe5d9ad118ff{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-41i838rq-bef2de6841437b727ba5fe5d9ad118ff hr-invisible  avia-builder-el-119  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-120  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-410hyuli-bd1873a8b4a104ed5bc7b84c99ee37e1\">\n#top #wrap_all .avia-button.av-410hyuli-bd1873a8b4a104ed5bc7b84c99ee37e1{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-410hyuli-bd1873a8b4a104ed5bc7b84c99ee37e1:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/10\/10-2021-Mandat-Growthletter-\u2013-Projektarbeit-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-410hyuli-bd1873a8b4a104ed5bc7b84c99ee37e1 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40dnc81y-ab4aacbdaddbfd2d32b5ec33b9c8515e\">\n.flex_column.av-40dnc81y-ab4aacbdaddbfd2d32b5ec33b9c8515e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-40dnc81y-ab4aacbdaddbfd2d32b5ec33b9c8515e av_one_third  avia-builder-el-121  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-402kqijq-ebf819b3c5fac9b3d1cf72ad78e8eede\">\n#top .av-special-heading.av-402kqijq-ebf819b3c5fac9b3d1cf72ad78e8eede{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-402kqijq-ebf819b3c5fac9b3d1cf72ad78e8eede .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-402kqijq-ebf819b3c5fac9b3d1cf72ad78e8eede .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-402kqijq-ebf819b3c5fac9b3d1cf72ad78e8eede av-special-heading-h6  avia-builder-el-122  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke \u2013 Neues wagen: Was muss sich die Markenf\u00fchrung fragen?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ed1deo6-56003d823292250f014ab89d93bf55cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Welche 3 Dinge muss sich die Markenf\u00fchrung fragen, bevor ein Unternehmen etwas Neues wagt? Warum ist die Marke selbst, bei der Entscheidung und Umsetzung die&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 09 2021, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yxp9oxy-065e06465a8cefa6d58b87936e39d59e\">\n#top .hr.hr-invisible.av-3yxp9oxy-065e06465a8cefa6d58b87936e39d59e{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3yxp9oxy-065e06465a8cefa6d58b87936e39d59e hr-invisible  avia-builder-el-124  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-125  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ykwg6py-605d4a4733edbe879c3957a7d9c719fb\">\n#top #wrap_all .avia-button.av-3ykwg6py-605d4a4733edbe879c3957a7d9c719fb{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3ykwg6py-605d4a4733edbe879c3957a7d9c719fb:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/09\/09-2021-Mandat-Growthletter-\u2013-Neues-wagen-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3ykwg6py-605d4a4733edbe879c3957a7d9c719fb avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y3b9ova-4f73bdbcc30fdff262c70ff2d87691bd\">\n.flex_column.av-3y3b9ova-4f73bdbcc30fdff262c70ff2d87691bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3y3b9ova-4f73bdbcc30fdff262c70ff2d87691bd av_one_third  avia-builder-el-126  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xup2up2-6bbac6b22bdce263afe60610432b774a\">\n#top .av-special-heading.av-3xup2up2-6bbac6b22bdce263afe60610432b774a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3xup2up2-6bbac6b22bdce263afe60610432b774a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3xup2up2-6bbac6b22bdce263afe60610432b774a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3xup2up2-6bbac6b22bdce263afe60610432b774a av-special-heading-h6  avia-builder-el-127  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marketing und Vertrieb zum echten Power-Pack machen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-e52ireu-e73ed329f90ea2d1ec8a0f27dbdb9316 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Welche Fragen Sie zu den richtigen Prozessen und Abl\u00e4ufe der Zusammenarbeit f\u00fchren&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 08 2021, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3woevwcm-dcfca9072a9ace47dec06717481718eb\">\n#top .hr.hr-invisible.av-3woevwcm-dcfca9072a9ace47dec06717481718eb{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3woevwcm-dcfca9072a9ace47dec06717481718eb hr-invisible  avia-builder-el-129  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-130  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3whj3adi-7c456c852bc1b3518042f01df66a9885\">\n#top #wrap_all .avia-button.av-3whj3adi-7c456c852bc1b3518042f01df66a9885{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3whj3adi-7c456c852bc1b3518042f01df66a9885:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/07\/08-2021-Mandat-Growthletter-\u2013-Erwartungen-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3whj3adi-7c456c852bc1b3518042f01df66a9885 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vrvs9fq-aef5b702b01f88aed8c69e24f989ca3f\">\n.flex_column.av-3vrvs9fq-aef5b702b01f88aed8c69e24f989ca3f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3vrvs9fq-aef5b702b01f88aed8c69e24f989ca3f av_one_third  avia-builder-el-131  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vatu2fa-b0faf377dee1892323936e1c1ae481bd\">\n#top .av-special-heading.av-3vatu2fa-b0faf377dee1892323936e1c1ae481bd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3vatu2fa-b0faf377dee1892323936e1c1ae481bd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3vatu2fa-b0faf377dee1892323936e1c1ae481bd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3vatu2fa-b0faf377dee1892323936e1c1ae481bd av-special-heading-h6  avia-builder-el-132  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenf\u00fchrung \u2013 Was, wo und wie dominieren Sie?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3uvrbw06-d490b348961e6877ed90b546b00fd52c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Dominanz-Denken erleichtert den Aufbau einer klar konturierten Marke.oDominanz-Denken sorgt f\u00fcr mehr &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em><strong>Mandat Growthletter\u00ae, <\/strong>Ausgabe 07 2021, Seite 5<strong><br \/>\nLinda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ufgl7c6-dec680b8fd39ed718df69e6bc56948f1\">\n#top .hr.hr-invisible.av-3ufgl7c6-dec680b8fd39ed718df69e6bc56948f1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3ufgl7c6-dec680b8fd39ed718df69e6bc56948f1 hr-invisible  avia-builder-el-134  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-135  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tx8jnuu-b393e412e02e521dba5bc1c273239f0c\">\n#top #wrap_all .avia-button.av-3tx8jnuu-b393e412e02e521dba5bc1c273239f0c{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3tx8jnuu-b393e412e02e521dba5bc1c273239f0c:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/07\/07-2021-Mandat-Growthletter-\u2013-Dominanz-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3tx8jnuu-b393e412e02e521dba5bc1c273239f0c avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tnmzocm-77ef361284efe8c00bc0a42a1a73c8bb\">\n.flex_column.av-3tnmzocm-77ef361284efe8c00bc0a42a1a73c8bb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3tnmzocm-77ef361284efe8c00bc0a42a1a73c8bb av_one_third  avia-builder-el-136  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sys9gg6-2c4b0ddaf0394c9b5a4430470fd36378\">\n#top .av-special-heading.av-3sys9gg6-2c4b0ddaf0394c9b5a4430470fd36378{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3sys9gg6-2c4b0ddaf0394c9b5a4430470fd36378 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3sys9gg6-2c4b0ddaf0394c9b5a4430470fd36378 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3sys9gg6-2c4b0ddaf0394c9b5a4430470fd36378 av-special-heading-h6  avia-builder-el-137  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >F\u00fcnf Prinzipien starker Markenf\u00fchrung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3soqr1xi-ab3d9e1be85b0b3f751f5db5ce98150d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Warum Markenf\u00fchrung erst dann erfolgreich ist, wenn sie langfristig und konsequent ausgerichtet ist. Auch in Kriesenzeiten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>KMU-Magazin, Ausgabe 6 2021, Seite 38-39<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3s931udi-6adbfdaa01ab1aa917adec8b13c0494f\">\n#top .hr.hr-invisible.av-3s931udi-6adbfdaa01ab1aa917adec8b13c0494f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3s931udi-6adbfdaa01ab1aa917adec8b13c0494f hr-invisible  avia-builder-el-139  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-140  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rulfzae-e0b312937428387aa29296873ef1a9a2\">\n#top #wrap_all .avia-button.av-3rulfzae-e0b312937428387aa29296873ef1a9a2{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3rulfzae-e0b312937428387aa29296873ef1a9a2:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/07\/Fuenf-Prinzipien-starker-Markenfuehrung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3rulfzae-e0b312937428387aa29296873ef1a9a2 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3rfoya2u-c4c563d339a18225bb675b155b2cb70c\">\n.flex_column.av-3rfoya2u-c4c563d339a18225bb675b155b2cb70c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3rfoya2u-c4c563d339a18225bb675b155b2cb70c av_one_third  avia-builder-el-141  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qu0jabq-2abdaec2b2fed07c57d561bb5acc3c02\">\n#top .av-special-heading.av-3qu0jabq-2abdaec2b2fed07c57d561bb5acc3c02{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3qu0jabq-2abdaec2b2fed07c57d561bb5acc3c02 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3qu0jabq-2abdaec2b2fed07c57d561bb5acc3c02 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3qu0jabq-2abdaec2b2fed07c57d561bb5acc3c02 av-special-heading-h6  avia-builder-el-142  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Intuition gen\u00fcgt nicht \u2013 Warum es wichtig ist, die Marke im Unternehmen zu verankern<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3q89m9ty-3be2d6ba1f0bc34e11d2d798f6e18f21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Entscheidungen aus dem Bauchgef\u00fchl sind gut, aber sie gen\u00fcgen nicht. Es braucht wenige, aber klare Leitplanken, die &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 06 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3q54ocdi-67b3bc306046de8980f06df237b9a2fe\">\n#top .hr.hr-invisible.av-3q54ocdi-67b3bc306046de8980f06df237b9a2fe{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3q54ocdi-67b3bc306046de8980f06df237b9a2fe hr-invisible  avia-builder-el-144  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-145  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pml54x2-61c24375e1c92c2d6e6011da8162002e\">\n#top #wrap_all .avia-button.av-3pml54x2-61c24375e1c92c2d6e6011da8162002e{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3pml54x2-61c24375e1c92c2d6e6011da8162002e:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/04\/05-2021-Mandat-Growthletter-\u2013-Eigenantrieb-Marke-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3pml54x2-61c24375e1c92c2d6e6011da8162002e avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3oxpcc4m-a5a82362705108d2a45c7cb1709251fe\">\n.flex_column.av-3oxpcc4m-a5a82362705108d2a45c7cb1709251fe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3oxpcc4m-a5a82362705108d2a45c7cb1709251fe av_one_third  avia-builder-el-146  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3or34szq-e20fc77988d1f69f15eb57582e325250\">\n#top .av-special-heading.av-3or34szq-e20fc77988d1f69f15eb57582e325250{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3or34szq-e20fc77988d1f69f15eb57582e325250 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3or34szq-e20fc77988d1f69f15eb57582e325250 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3or34szq-e20fc77988d1f69f15eb57582e325250 av-special-heading-h6  avia-builder-el-147  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Zum Handeln bewegen \u2013 Marke als Antrieb<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3nwgi0na-1694ca0c9965daec5ccf579529a488d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wie Sie die Marke als F\u00fchrungsinstrument nutzen. Wie Sie das Theoretische ins Praktische &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 05 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ns76wdi-f3678c2bc88074be7fc8a85335f797de\">\n#top .hr.hr-invisible.av-3ns76wdi-f3678c2bc88074be7fc8a85335f797de{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3ns76wdi-f3678c2bc88074be7fc8a85335f797de hr-invisible  avia-builder-el-149  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-150  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3n4lcrhi-a4a3d6acae54ed31e16cf3cdda65ccd4\">\n#top #wrap_all .avia-button.av-3n4lcrhi-a4a3d6acae54ed31e16cf3cdda65ccd4{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3n4lcrhi-a4a3d6acae54ed31e16cf3cdda65ccd4:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/04\/05-2021-Mandat-Growthletter-\u2013-Eigenantrieb-Marke-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3n4lcrhi-a4a3d6acae54ed31e16cf3cdda65ccd4 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mpvajly-db0e978dea25b520c4a2265f19dd87ed\">\n.flex_column.av-3mpvajly-db0e978dea25b520c4a2265f19dd87ed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3mpvajly-db0e978dea25b520c4a2265f19dd87ed av_one_third  avia-builder-el-151  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3m4fkhae-35feeac613f89de3c40be20a524503ac\">\n#top .av-special-heading.av-3m4fkhae-35feeac613f89de3c40be20a524503ac{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3m4fkhae-35feeac613f89de3c40be20a524503ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3m4fkhae-35feeac613f89de3c40be20a524503ac .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3m4fkhae-35feeac613f89de3c40be20a524503ac av-special-heading-h6  avia-builder-el-152  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Drei Erfolgsfaktoren echter Traditionsmarken<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3lz6h7k6-19567e947080786a978f6ed1916340e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wer \u00fcber Generationen Marken erfolgreich f\u00fchrt, findet die richtige Balance aus &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Erfolg magazin, Ausgabe 05 2021<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lc5h8ue-a6ec9913d4b5ea9cdb7d23bfee9c7103\">\n#top .hr.hr-invisible.av-3lc5h8ue-a6ec9913d4b5ea9cdb7d23bfee9c7103{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3lc5h8ue-a6ec9913d4b5ea9cdb7d23bfee9c7103 hr-invisible  avia-builder-el-154  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-155  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3l0mojom-1199cfd04d7f0a10d930ceb0e33bc6b7\">\n#top #wrap_all .avia-button.av-3l0mojom-1199cfd04d7f0a10d930ceb0e33bc6b7{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3l0mojom-1199cfd04d7f0a10d930ceb0e33bc6b7:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/07\/Erfolgs-magazin-3.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3l0mojom-1199cfd04d7f0a10d930ceb0e33bc6b7 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kine2sm-e2bcf142e4c981af5cb81ec5c958df0f\">\n.flex_column.av-3kine2sm-e2bcf142e4c981af5cb81ec5c958df0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3kine2sm-e2bcf142e4c981af5cb81ec5c958df0f av_one_third  avia-builder-el-156  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-csuah3a-31ec7b5c67f2f505bfe84a5e4f7891d0\">\n#top .av-special-heading.av-csuah3a-31ec7b5c67f2f505bfe84a5e4f7891d0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-csuah3a-31ec7b5c67f2f505bfe84a5e4f7891d0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-csuah3a-31ec7b5c67f2f505bfe84a5e4f7891d0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-csuah3a-31ec7b5c67f2f505bfe84a5e4f7891d0 av-special-heading-h6  avia-builder-el-157  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Risiko minimieren \u2013 5 Schritte die Sie vor der Umpositionierung Ihrer Marke beachten sollten<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3jd000x2-1806df9a02fdbbcfda324038b22af200 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Trennen Sie sich von liebgewonnenen Dingen: Produkten, Leistungen, Vertriebswegen, Kunden, &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 04 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iwo8wiu-6e62be63b4dd2eb8873ea526403d3e15\">\n#top .hr.hr-invisible.av-3iwo8wiu-6e62be63b4dd2eb8873ea526403d3e15{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3iwo8wiu-6e62be63b4dd2eb8873ea526403d3e15 hr-invisible  avia-builder-el-159  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-160  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3idx5hom-44b673d1bc5beed0baa365933e3c2519\">\n#top #wrap_all .avia-button.av-3idx5hom-44b673d1bc5beed0baa365933e3c2519{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3idx5hom-44b673d1bc5beed0baa365933e3c2519:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/04\/04-2021-Mandat-Growthletter-\u2013-Risiko-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3idx5hom-44b673d1bc5beed0baa365933e3c2519 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hx7gtqe-fb0e7c07b35046428f4aba33f01ec2ae\">\n.flex_column.av-3hx7gtqe-fb0e7c07b35046428f4aba33f01ec2ae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3hx7gtqe-fb0e7c07b35046428f4aba33f01ec2ae av_one_third  avia-builder-el-161  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hh35mee-0fc4210c43205000071a018e89f86eed\">\n#top .av-special-heading.av-3hh35mee-0fc4210c43205000071a018e89f86eed{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3hh35mee-0fc4210c43205000071a018e89f86eed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3hh35mee-0fc4210c43205000071a018e89f86eed .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3hh35mee-0fc4210c43205000071a018e89f86eed av-special-heading-h6  avia-builder-el-162  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marketing ist Arbeit<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3hea4d1i-1e10666b35e60bff99ca691ebb91c17a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Das Marketing operationalisiert die Marke \u2013 konzeptionell, kreativ und inhaltlich. Nur weil&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 03 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gn1f5dy-36218b7980d20726e5f4ba550330f9e1\">\n#top .hr.hr-invisible.av-3gn1f5dy-36218b7980d20726e5f4ba550330f9e1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3gn1f5dy-36218b7980d20726e5f4ba550330f9e1 hr-invisible  avia-builder-el-164  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-165  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cfva26e-1b579ab623d924bad677b2ae540f868e\">\n#top #wrap_all .avia-button.av-cfva26e-1b579ab623d924bad677b2ae540f868e{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-cfva26e-1b579ab623d924bad677b2ae540f868e:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/02\/03-2021-Mandat-Growthletter-\u2013-Wertschaetzung-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-cfva26e-1b579ab623d924bad677b2ae540f868e avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fya58sm-deb14fa3b9542879fe61f695bd9eee09\">\n.flex_column.av-3fya58sm-deb14fa3b9542879fe61f695bd9eee09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3fya58sm-deb14fa3b9542879fe61f695bd9eee09 av_one_third  avia-builder-el-166  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3feidj3a-d79eeea55cd73dddb1cd8c6dafcea31c\">\n#top .av-special-heading.av-3feidj3a-d79eeea55cd73dddb1cd8c6dafcea31c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3feidj3a-d79eeea55cd73dddb1cd8c6dafcea31c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3feidj3a-d79eeea55cd73dddb1cd8c6dafcea31c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3feidj3a-d79eeea55cd73dddb1cd8c6dafcea31c av-special-heading-h6  avia-builder-el-167  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ihre Marke, Ihre Entscheidung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3f3mog7a-76286354366fbc306a71e5ee94cc51c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Marke ist das, was andere \u00fcber Ihr Unternehmen sagen, wenn Sie nicht im Raum sind. Aber wie l\u00e4sst sich dieses selbstgemachte Bild beeinflussen? Nutzen Sie das kommende Jahr, um&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>F+P Fliesen und Platten Forum, Ausgabe 02 2021, Seite 34-37<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ei9e9gm-17e1b922c5451a237255ac04981a8e18\">\n#top .hr.hr-invisible.av-3ei9e9gm-17e1b922c5451a237255ac04981a8e18{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3ei9e9gm-17e1b922c5451a237255ac04981a8e18 hr-invisible  avia-builder-el-169  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-170  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3e6bf0di-17bb9be3fb63be4500a5810b69e2e3ea\">\n#top #wrap_all .avia-button.av-3e6bf0di-17bb9be3fb63be4500a5810b69e2e3ea{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3e6bf0di-17bb9be3fb63be4500a5810b69e2e3ea:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/02\/Fachartikel-ZFP-02-2021-S.-34-37-LV.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3e6bf0di-17bb9be3fb63be4500a5810b69e2e3ea avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c5o8bqe-d199bcbb22fd5936fe3d7012552ac90d\">\n.flex_column.av-c5o8bqe-d199bcbb22fd5936fe3d7012552ac90d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c5o8bqe-d199bcbb22fd5936fe3d7012552ac90d av_one_third  avia-builder-el-171  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d1hocfa-bf12d6ebdbb6d5346124ea5f25fc0bb7\">\n#top .av-special-heading.av-3d1hocfa-bf12d6ebdbb6d5346124ea5f25fc0bb7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3d1hocfa-bf12d6ebdbb6d5346124ea5f25fc0bb7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3d1hocfa-bf12d6ebdbb6d5346124ea5f25fc0bb7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3d1hocfa-bf12d6ebdbb6d5346124ea5f25fc0bb7 av-special-heading-h6  avia-builder-el-172  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Im Doppelpack: Wie halte ich die Markenf\u00fchrung einfach?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3csq2gna-d4d4d40edd7401221067332103e31a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Markenkern und Marketing-Kalender sorgen im Doppelpack f\u00fcr strategische<br \/>\nund operative Klarheit. Mit einem Markenkern wird Ihnen&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 02 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3c9jo7k6-55b3ec86d15c617a65835a31d53212f4\">\n#top .hr.hr-invisible.av-3c9jo7k6-55b3ec86d15c617a65835a31d53212f4{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3c9jo7k6-55b3ec86d15c617a65835a31d53212f4 hr-invisible  avia-builder-el-174  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-175  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bt2qm7a-f3653eaf42adc5f83d502add34fdd905\">\n#top #wrap_all .avia-button.av-3bt2qm7a-f3653eaf42adc5f83d502add34fdd905{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-3bt2qm7a-f3653eaf42adc5f83d502add34fdd905:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/01\/02-2021-Mandat-Growthletter-\u2013-Einfachheit-Marke-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-3bt2qm7a-f3653eaf42adc5f83d502add34fdd905 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bx6oo2u-149efdb680fb6179976b3194b9aee57a\">\n.flex_column.av-bx6oo2u-149efdb680fb6179976b3194b9aee57a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bx6oo2u-149efdb680fb6179976b3194b9aee57a av_one_third  avia-builder-el-176  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3atvlreu-72ad2a6aa9fa1637391b1cbdeb2fba56\">\n#top .av-special-heading.av-3atvlreu-72ad2a6aa9fa1637391b1cbdeb2fba56{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3atvlreu-72ad2a6aa9fa1637391b1cbdeb2fba56 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3atvlreu-72ad2a6aa9fa1637391b1cbdeb2fba56 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3atvlreu-72ad2a6aa9fa1637391b1cbdeb2fba56 av-special-heading-h6  avia-builder-el-177  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Im Ungewissen: Passen Marke und Idee zusammen?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3a7u5die-0c091bcd6b81bb7a4d7e55d34a7142e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wer Klarheit u\u0308ber die Kontur der eigenen Marke hat, kann schnell und sicher entscheiden. Es hilft ein Blick auf die Kernkompetenzen, die mit Ihrer Marke verbunden werden, um&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 01 2021, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39pity7a-345a0c13a42c174bee65a586541482ea\">\n#top .hr.hr-invisible.av-39pity7a-345a0c13a42c174bee65a586541482ea{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-39pity7a-345a0c13a42c174bee65a586541482ea hr-invisible  avia-builder-el-179  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-180  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39g7ebza-bf2cc7b6ead35a9ba03e68418456d24f\">\n#top #wrap_all .avia-button.av-39g7ebza-bf2cc7b6ead35a9ba03e68418456d24f{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-39g7ebza-bf2cc7b6ead35a9ba03e68418456d24f:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/12\/01-2021-Mandat-Growthletter-\u2013-Ungewissheit-Marke-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-39g7ebza-bf2cc7b6ead35a9ba03e68418456d24f avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38x589ae-40bee9b7400e7cdded7a085e05ec2365\">\n.flex_column.av-38x589ae-40bee9b7400e7cdded7a085e05ec2365{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-38x589ae-40bee9b7400e7cdded7a085e05ec2365 av_one_third  avia-builder-el-181  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bnzjdeu-a945393dc0f277ef8374628e4299c951\">\n#top .av-special-heading.av-bnzjdeu-a945393dc0f277ef8374628e4299c951{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-bnzjdeu-a945393dc0f277ef8374628e4299c951 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-bnzjdeu-a945393dc0f277ef8374628e4299c951 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-bnzjdeu-a945393dc0f277ef8374628e4299c951 av-special-heading-h6  avia-builder-el-182  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Selbstverst\u00e4ndlichkeit in der operativen Markenf\u00fchrung: Der Marketing-Kalender<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-37z0oahy-dbc278b63d41349ddc9956c196be1d16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Das wohl Selbstverst\u00e4ndlichste in der operativen Markenf\u00fchrung ist ein Marketing-Kalender, doch fehlt dieser vielen Unternehmen oder kommt einfach nicht in Fahrt.Welche Fragen lohnt es&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 12 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37maldnq-55f04e26ae8f2826a2135cd64a15ab41\">\n#top .hr.hr-invisible.av-37maldnq-55f04e26ae8f2826a2135cd64a15ab41{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-37maldnq-55f04e26ae8f2826a2135cd64a15ab41 hr-invisible  avia-builder-el-184  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-185  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-371zj7ye-2eea0cac3a711a1d5b0cd5fe5fbdab35\">\n#top #wrap_all .avia-button.av-371zj7ye-2eea0cac3a711a1d5b0cd5fe5fbdab35{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-371zj7ye-2eea0cac3a711a1d5b0cd5fe5fbdab35:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/12\/12-2020-Mandat-Growthletter-\u2013-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-371zj7ye-2eea0cac3a711a1d5b0cd5fe5fbdab35 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36tdtj2e-7ee367dd652aa06f06fc8807adfc2c2a\">\n.flex_column.av-36tdtj2e-7ee367dd652aa06f06fc8807adfc2c2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-36tdtj2e-7ee367dd652aa06f06fc8807adfc2c2a av_one_third  avia-builder-el-186  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35zqdgkm-85e7cdc8bff2e5473f19200d3f0f48ae\">\n#top .av-special-heading.av-35zqdgkm-85e7cdc8bff2e5473f19200d3f0f48ae{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-35zqdgkm-85e7cdc8bff2e5473f19200d3f0f48ae .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-35zqdgkm-85e7cdc8bff2e5473f19200d3f0f48ae .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-35zqdgkm-85e7cdc8bff2e5473f19200d3f0f48ae av-special-heading-h6  avia-builder-el-187  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Und was jetzt? \u00dcber Variationen, Innovationen und Produktnachfolge<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-35ikyy92-00839291acdf16be34e851fcd61a0aab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Kennen Sie das? Ein Produkt soll auslaufen. Es wird viel diskutiert, aber nichts entschieden.<br \/>\nFragen Sie Ihre Marke und sorgen Sie f\u00fcr&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 11 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35eevkna-fcad55c13a25d8e5a00760e927cb0765\">\n#top .hr.hr-invisible.av-35eevkna-fcad55c13a25d8e5a00760e927cb0765{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-35eevkna-fcad55c13a25d8e5a00760e927cb0765 hr-invisible  avia-builder-el-189  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-190  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34z2q686-f623589855aeda66fb9ca0d00bac8914\">\n#top #wrap_all .avia-button.av-34z2q686-f623589855aeda66fb9ca0d00bac8914{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-34z2q686-f623589855aeda66fb9ca0d00bac8914:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/10\/11-2020-Mandat-Growthletter-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-34z2q686-f623589855aeda66fb9ca0d00bac8914 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34gak6hy-0768768f8cab21d8b1db9b2e2ea19e14\">\n.flex_column.av-34gak6hy-0768768f8cab21d8b1db9b2e2ea19e14{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-34gak6hy-0768768f8cab21d8b1db9b2e2ea19e14 av_one_third  avia-builder-el-191  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33vtnz2e-64ce8b410c14ab99ead35168b53603e0\">\n#top .av-special-heading.av-33vtnz2e-64ce8b410c14ab99ead35168b53603e0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-33vtnz2e-64ce8b410c14ab99ead35168b53603e0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-33vtnz2e-64ce8b410c14ab99ead35168b53603e0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-33vtnz2e-64ce8b410c14ab99ead35168b53603e0 av-special-heading-h6  avia-builder-el-192  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Projekterfolg \u2013 <span class='special_amp'>\u201e<\/span>Markenbremsen intern l\u00f6sen<span class='special_amp'>\u201c<\/span><\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-33lbuakm-3efe240d6a3e756c878f298a6c09b3e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Welchen Nutzen kann es Unternehmen stiften, die Marken-Perspektive auch intern einzunehmen? Wie kann man analysieren, welches Verhalten die Marke von innen heraus st\u00e4rkt oder..<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 10 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-334afe06-68b15109ab367189f0533808a9430040\">\n#top .hr.hr-invisible.av-334afe06-68b15109ab367189f0533808a9430040{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-334afe06-68b15109ab367189f0533808a9430040 hr-invisible  avia-builder-el-194  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-195  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32cly6ti-827977cbba0921402d0c87a583767918\">\n#top #wrap_all .avia-button.av-32cly6ti-827977cbba0921402d0c87a583767918{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-32cly6ti-827977cbba0921402d0c87a583767918:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/10\/10-2020-Mandat-Growthletter-\u2013-Projekterfolg-Projekterfolg-Markenbremse-intern-loesen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-32cly6ti-827977cbba0921402d0c87a583767918 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-322hcbye-63b45a5f86ee5357136baff09212780a\">\n.flex_column.av-322hcbye-63b45a5f86ee5357136baff09212780a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-322hcbye-63b45a5f86ee5357136baff09212780a av_one_third  avia-builder-el-196  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31ndguue-bd9c44e7b0fc854b7e17b977830edabe\">\n#top .av-special-heading.av-31ndguue-bd9c44e7b0fc854b7e17b977830edabe{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-31ndguue-bd9c44e7b0fc854b7e17b977830edabe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-31ndguue-bd9c44e7b0fc854b7e17b977830edabe .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-31ndguue-bd9c44e7b0fc854b7e17b977830edabe av-special-heading-h6  avia-builder-el-197  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Hoch hinaus \u2013 4 Erfolgsgeheimnisse f\u00fcr eine starke Marke<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-315re7l2-4f448584a2384ac56c0399a8757c75fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Erfolgsgeheimnis Nr.1: Neue Wege einschlagen und sich dabei treu bleiben. Erfolgsgeheimnis Nr. 2: \u201eGerman quality you can&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 09 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-132gocm-24d21d15cf35812bad0fe7e1a28d4f0b\">\n#top .hr.hr-invisible.av-132gocm-24d21d15cf35812bad0fe7e1a28d4f0b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-132gocm-24d21d15cf35812bad0fe7e1a28d4f0b hr-invisible  avia-builder-el-199  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-200  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30bh7ds6-1160e1e462395a05283910f3c68a7775\">\n#top #wrap_all .avia-button.av-30bh7ds6-1160e1e462395a05283910f3c68a7775{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-30bh7ds6-1160e1e462395a05283910f3c68a7775:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/09\/09-2020-Mandat-Growthletter-\u2013-Hoch-hinaus-4-Erfolgsgeheimnisse-fu\u0308r-eine-starke-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-30bh7ds6-1160e1e462395a05283910f3c68a7775 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2znqwhuu-4d4efb91b31ee8037d3269f052da90b3\">\n.flex_column.av-2znqwhuu-4d4efb91b31ee8037d3269f052da90b3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2znqwhuu-4d4efb91b31ee8037d3269f052da90b3 av_one_third  avia-builder-el-201  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2z7ug7pi-c3b8ccce60a02b1b5dd451d0727fe3ff\">\n#top .av-special-heading.av-2z7ug7pi-c3b8ccce60a02b1b5dd451d0727fe3ff{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2z7ug7pi-c3b8ccce60a02b1b5dd451d0727fe3ff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2z7ug7pi-c3b8ccce60a02b1b5dd451d0727fe3ff .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2z7ug7pi-c3b8ccce60a02b1b5dd451d0727fe3ff av-special-heading-h6  avia-builder-el-202  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >B2B-Marken f\u00fchren sich von alleine<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2yy762jq-e64ea5be3125970d26f1b1a61d32ffc9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Ein immer noch weit verbreiteter Irrtum besteht darin, dass es im B2B-Umfeld keine Marken gibt bzw. keine Markenf\u00fchrung braucht. Das Anerkennen und F\u00fchren &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 08 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ye1vteu-067aa78c60ffcdd5ac37faffd17206fd\">\n#top .hr.hr-invisible.av-2ye1vteu-067aa78c60ffcdd5ac37faffd17206fd{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2ye1vteu-067aa78c60ffcdd5ac37faffd17206fd hr-invisible  avia-builder-el-204  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-205  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y2d2n1i-804801fc177a08392af2c10d26d552a0\">\n#top #wrap_all .avia-button.av-2y2d2n1i-804801fc177a08392af2c10d26d552a0{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2y2d2n1i-804801fc177a08392af2c10d26d552a0:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/07\/08-2020-Mandat-Growthletter-\u2013-Irrtuemer-B2B-Marken-fuehren-sich-von-alleine-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2y2d2n1i-804801fc177a08392af2c10d26d552a0 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xj0uc86-498cd9eae745a95a80aeb463d2e8998a\">\n.flex_column.av-2xj0uc86-498cd9eae745a95a80aeb463d2e8998a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2xj0uc86-498cd9eae745a95a80aeb463d2e8998a av_one_third  avia-builder-el-206  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ahzixie-a5b76f7618fd79e771a359fd377dd5f7\">\n#top .av-special-heading.av-ahzixie-a5b76f7618fd79e771a359fd377dd5f7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ahzixie-a5b76f7618fd79e771a359fd377dd5f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ahzixie-a5b76f7618fd79e771a359fd377dd5f7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ahzixie-a5b76f7618fd79e771a359fd377dd5f7 av-special-heading-h6  avia-builder-el-207  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Was Traditionsmarken stark macht<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2wq75xza-cf2261481df049fcc48b40a06976da86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wie es gelingt, traditionsreiche Marken u\u0308ber Generationen frisch und attraktiv zu halten \u2013 drei zentrale Erfolgselemente&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>KMU-Magazin, Ausgabe 7 2020, Seite 50-51<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-af35n5y-f10db9f274f6f6cc0ea0174ae79f91a5\">\n#top .hr.hr-invisible.av-af35n5y-f10db9f274f6f6cc0ea0174ae79f91a5{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-af35n5y-f10db9f274f6f6cc0ea0174ae79f91a5 hr-invisible  avia-builder-el-209  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-210  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vq0wihy-3d37e5c7462e1e55eeaa67bfa10269f2\">\n#top #wrap_all .avia-button.av-2vq0wihy-3d37e5c7462e1e55eeaa67bfa10269f2{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2vq0wihy-3d37e5c7462e1e55eeaa67bfa10269f2:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/01\/2007-08-LV-Was-Traditionsmarken-stark-macht-1.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2vq0wihy-3d37e5c7462e1e55eeaa67bfa10269f2 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2v34jqau-6515180d4d539485db76694c4f9df032\">\n.flex_column.av-2v34jqau-6515180d4d539485db76694c4f9df032{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2v34jqau-6515180d4d539485db76694c4f9df032 av_one_third  avia-builder-el-211  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uvcnuti-1a71d343712660f26f582c4b9e00754d\">\n#top .av-special-heading.av-2uvcnuti-1a71d343712660f26f582c4b9e00754d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2uvcnuti-1a71d343712660f26f582c4b9e00754d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2uvcnuti-1a71d343712660f26f582c4b9e00754d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2uvcnuti-1a71d343712660f26f582c4b9e00754d av-special-heading-h6  avia-builder-el-212  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Traditionsmarken: Cool oder verstaubt \u2013 Sie entscheiden!<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2u5ypc2u-0bb81c62d0355ababa224683499f5fd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Manche Marken begleiten uns unser gesamtes Leben lang: Miele, Villeroy &amp; Boch, Rimowa und Tiffany z. B. schreiben insgesamt seit 665 Jahren &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 06 2020, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tmkiayu-5e35dff9d7f253a0cdf487e270c5bb9b\">\n#top .hr.hr-invisible.av-2tmkiayu-5e35dff9d7f253a0cdf487e270c5bb9b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2tmkiayu-5e35dff9d7f253a0cdf487e270c5bb9b hr-invisible  avia-builder-el-214  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-215  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2t7esdvq-786bb5d1fb5ffa1c14dccee4df48b0a6\">\n#top #wrap_all .avia-button.av-2t7esdvq-786bb5d1fb5ffa1c14dccee4df48b0a6{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2t7esdvq-786bb5d1fb5ffa1c14dccee4df48b0a6:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/05\/06-2020-Mandat-Growthletter-\u2013-Aufbruchstimmung-Traditionsmarken.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2t7esdvq-786bb5d1fb5ffa1c14dccee4df48b0a6 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2sws0t2e-725fb5d7f7ca89b752cec0dee04d6c74\">\n.flex_column.av-2sws0t2e-725fb5d7f7ca89b752cec0dee04d6c74{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2sws0t2e-725fb5d7f7ca89b752cec0dee04d6c74 av_one_third  avia-builder-el-216  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s7nvxt2-2227e677fe706c73cf84069c70cedfcd\">\n#top .av-special-heading.av-2s7nvxt2-2227e677fe706c73cf84069c70cedfcd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2s7nvxt2-2227e677fe706c73cf84069c70cedfcd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2s7nvxt2-2227e677fe706c73cf84069c70cedfcd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2s7nvxt2-2227e677fe706c73cf84069c70cedfcd av-special-heading-h6  avia-builder-el-217  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Krisenmodus aus \u2013 strategisches Denken an<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2rurbeh2-bd833ed36d6911d0a76dddadd5295dee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Die Markenwelt nach der Krise ist eine andere, darauf sollten Sie sich jetzt einstellen. Welche Chancen ergeben sich &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 05 2020, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rl66f3a-e4b442bf130d0d370d3e588045426a35\">\n#top .hr.hr-invisible.av-2rl66f3a-e4b442bf130d0d370d3e588045426a35{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2rl66f3a-e4b442bf130d0d370d3e588045426a35 hr-invisible  avia-builder-el-219  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-220  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qxaa22u-b57e2430e0ffc5abb407216f48e53abe\">\n#top #wrap_all .avia-button.av-2qxaa22u-b57e2430e0ffc5abb407216f48e53abe{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2qxaa22u-b57e2430e0ffc5abb407216f48e53abe:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/04\/05-2020-Mandat-Growthletter-\u2013-Transparenz-Krisenmodus-aus-strategisches-Denken-an.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2qxaa22u-b57e2430e0ffc5abb407216f48e53abe avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qgsgbba-b5463c1ea765619c279e63e101f733bb\">\n.flex_column.av-2qgsgbba-b5463c1ea765619c279e63e101f733bb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2qgsgbba-b5463c1ea765619c279e63e101f733bb av_one_third  avia-builder-el-221  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qawoffq-d4f14f35a2cc5d0ad7131f0044e43ce5\">\n#top .av-special-heading.av-2qawoffq-d4f14f35a2cc5d0ad7131f0044e43ce5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2qawoffq-d4f14f35a2cc5d0ad7131f0044e43ce5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2qawoffq-d4f14f35a2cc5d0ad7131f0044e43ce5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2qawoffq-d4f14f35a2cc5d0ad7131f0044e43ce5 av-special-heading-h6  avia-builder-el-222  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Zeitverschwendung in der Markenf\u00fchrung \u2013 Diese 3 Verhaltensmuster kosten Sie Zeit<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-9s7mv7q-6588e80341203b8a6c6e1e92d68aae3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Stoppen Sie Zeitverschwendung und Zerstreuung in wesentlichen Entscheidungen der Markenf\u00fchrung. Nur weil ich &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 04 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p7oe3d2-531c8182d11de2e2dc95c71f1eb1a737\">\n#top .hr.hr-invisible.av-2p7oe3d2-531c8182d11de2e2dc95c71f1eb1a737{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2p7oe3d2-531c8182d11de2e2dc95c71f1eb1a737 hr-invisible  avia-builder-el-224  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-225  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oora7ba-1d4666d02709c937951434791bee0e57\">\n#top #wrap_all .avia-button.av-2oora7ba-1d4666d02709c937951434791bee0e57{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2oora7ba-1d4666d02709c937951434791bee0e57:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/04\/04-2020-Mandat-Growthletter-\u2013-Verschwendung-Zeitverschwendung-in-der-Markenfuehrung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2oora7ba-1d4666d02709c937951434791bee0e57 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9mopy06-20022c4407a46944e0de948ca8818616\">\n.flex_column.av-9mopy06-20022c4407a46944e0de948ca8818616{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9mopy06-20022c4407a46944e0de948ca8818616 av_one_third  avia-builder-el-226  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nu1bdza-9ce9126f5353238ed48becb38139f589\">\n#top .av-special-heading.av-2nu1bdza-9ce9126f5353238ed48becb38139f589{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2nu1bdza-9ce9126f5353238ed48becb38139f589 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2nu1bdza-9ce9126f5353238ed48becb38139f589 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2nu1bdza-9ce9126f5353238ed48becb38139f589 av-special-heading-h6  avia-builder-el-227  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ist Ihre Marke eine Gewinnermarke?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2n664qw6-5b524da3944b19967ac0fb82f32492e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>F\u00fcnf Elemente die erfolgreiche Marken auszeichnen. Selbstbewusstsein bedeutet \u201esich seiner selbst bewusst sein\u201c \u2013 genau dieses Selbstbewusstsein &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 03 2020, Seite 5<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mvp77t2-831c199d87f72c2c386ef879d1f182d1\">\n#top .hr.hr-invisible.av-2mvp77t2-831c199d87f72c2c386ef879d1f182d1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2mvp77t2-831c199d87f72c2c386ef879d1f182d1 hr-invisible  avia-builder-el-229  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-230  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mam5oo6-c5e466cc8e6451f216575b8aa5162e71\">\n#top #wrap_all .avia-button.av-2mam5oo6-c5e466cc8e6451f216575b8aa5162e71{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2mam5oo6-c5e466cc8e6451f216575b8aa5162e71:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/02\/03-2020-Mandat-Growthletter-\u2013-Gewinnsinn-Ist-Ihre-Marke-eine-Gewinnermarke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2mam5oo6-c5e466cc8e6451f216575b8aa5162e71 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lxr0l6u-9d63ddf08a1841643ce53ce38bda0fc0\">\n.flex_column.av-2lxr0l6u-9d63ddf08a1841643ce53ce38bda0fc0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2lxr0l6u-9d63ddf08a1841643ce53ce38bda0fc0 av_one_third  avia-builder-el-231  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lhki2x2-a6a40d8c97049130e161dd702a30e60d\">\n#top .av-special-heading.av-2lhki2x2-a6a40d8c97049130e161dd702a30e60d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2lhki2x2-a6a40d8c97049130e161dd702a30e60d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2lhki2x2-a6a40d8c97049130e161dd702a30e60d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2lhki2x2-a6a40d8c97049130e161dd702a30e60d av-special-heading-h6  avia-builder-el-232  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Gegen den Markenkern versto\u00dfen \u2013 Wie schnell kommen Fehlentscheidungen beim Kunden an?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2l6wd7eu-81c4ea60eb5a6872a1777027217e11b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wieso nehmen Kunden Marken auch \u00f6ffentlich breit diskutierte Fehltritte nicht immer \u00fcbel? Drei Gr\u00fcnde f\u00fcr die Dauer der &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 02 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kn9nocm-7e3e75d4167744870c1943aabbf8d230\">\n#top .hr.hr-invisible.av-2kn9nocm-7e3e75d4167744870c1943aabbf8d230{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2kn9nocm-7e3e75d4167744870c1943aabbf8d230 hr-invisible  avia-builder-el-234  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-235  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jxv1kue-fb1551d2b58d5ebf520c62d2833a75ba\">\n#top #wrap_all .avia-button.av-2jxv1kue-fb1551d2b58d5ebf520c62d2833a75ba{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2jxv1kue-fb1551d2b58d5ebf520c62d2833a75ba:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/01\/02-2020-Mandat-Growthletter-\u2013-Geschwindigkeit-Gegen-den-Markenkern-verstossen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2jxv1kue-fb1551d2b58d5ebf520c62d2833a75ba avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jsh4p46-325b7a2c501e602073806c0de8c61b20\">\n.flex_column.av-2jsh4p46-325b7a2c501e602073806c0de8c61b20{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2jsh4p46-325b7a2c501e602073806c0de8c61b20 av_one_third  avia-builder-el-236  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j352rie-477df71554963685723ba4967c8c6d51\">\n#top .av-special-heading.av-2j352rie-477df71554963685723ba4967c8c6d51{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2j352rie-477df71554963685723ba4967c8c6d51 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2j352rie-477df71554963685723ba4967c8c6d51 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2j352rie-477df71554963685723ba4967c8c6d51 av-special-heading-h6  avia-builder-el-237  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke tr\u00fcbt das Urteilsverm\u00f6gen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2in43l5y-aa0167a32fc2279111523297cd6ff722 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Selbstsicher oder \u00fcberheblich? Ein Produkt muss so gut sein wie sein Marketing. Ein verkl\u00e4rter Blick auf die eigene Marke ist unternehmerisch &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 01 2020, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-90tggsm-634872b14333f3f5442179b56fb2fd1c\">\n#top .hr.hr-invisible.av-90tggsm-634872b14333f3f5442179b56fb2fd1c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-90tggsm-634872b14333f3f5442179b56fb2fd1c hr-invisible  avia-builder-el-239  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-240  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ht1rojq-4b6059dbb571ae18642a3576963a713d\">\n#top #wrap_all .avia-button.av-2ht1rojq-4b6059dbb571ae18642a3576963a713d{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2ht1rojq-4b6059dbb571ae18642a3576963a713d:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/12\/01-2020-Mandat-Growthletter-\u2013-Urteilsvermo\u0308gen-Marke-truebt-das-Urteilsvermoegen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2ht1rojq-4b6059dbb571ae18642a3576963a713d avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hjdj8ti-4ec2fe7aa11faeaf6cdd8afde63d83c9\">\n.flex_column.av-2hjdj8ti-4ec2fe7aa11faeaf6cdd8afde63d83c9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2hjdj8ti-4ec2fe7aa11faeaf6cdd8afde63d83c9 av_one_third  avia-builder-el-241  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2grc984m-46b261e3c16927f897f882771ba9e8bd\">\n#top .av-special-heading.av-2grc984m-46b261e3c16927f897f882771ba9e8bd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2grc984m-46b261e3c16927f897f882771ba9e8bd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2grc984m-46b261e3c16927f897f882771ba9e8bd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2grc984m-46b261e3c16927f897f882771ba9e8bd av-special-heading-h6  avia-builder-el-242  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Anziehung, Auswahl und F\u00fchrung \u2013 wie Marken als Magnet f\u00fcr Mitarbeiter fungieren<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2gd7kgva-5423826fd99bd9bea929df2ea36d8421 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wie Sie mit Hilfe Ihrer Marke, die richtigen Mitarbeiter anziehen und ausw\u00e4hlen. Wie es Ihnen gelingt, die Marke als F\u00fchrungsinstrument zu nutzen. Warum Sie alles &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 12 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fsi5rhi-ddeab9a30db3c3115ed002590562555b\">\n#top .hr.hr-invisible.av-2fsi5rhi-ddeab9a30db3c3115ed002590562555b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2fsi5rhi-ddeab9a30db3c3115ed002590562555b hr-invisible  avia-builder-el-244  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-245  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fllrpwm-46d140445d3044fd4efdb20b0ba1ed8b\">\n#top #wrap_all .avia-button.av-2fllrpwm-46d140445d3044fd4efdb20b0ba1ed8b{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2fllrpwm-46d140445d3044fd4efdb20b0ba1ed8b:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/11\/12-2019-Mandat-Growthletter-\u2013-Mitarbeiter-gewinnen-Anziehung-Auswahl-und-Fuehrung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2fllrpwm-46d140445d3044fd4efdb20b0ba1ed8b avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2f5gsxt2-12491a08d7c620883478efd861316c06\">\n.flex_column.av-2f5gsxt2-12491a08d7c620883478efd861316c06{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2f5gsxt2-12491a08d7c620883478efd861316c06 av_one_third  avia-builder-el-246  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ep5n90m-1f93d3971a88abd4c7d631c4011578c4\">\n#top .av-special-heading.av-2ep5n90m-1f93d3971a88abd4c7d631c4011578c4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2ep5n90m-1f93d3971a88abd4c7d631c4011578c4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2ep5n90m-1f93d3971a88abd4c7d631c4011578c4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2ep5n90m-1f93d3971a88abd4c7d631c4011578c4 av-special-heading-h6  avia-builder-el-247  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Im Dschungel der Dutzend M\u00f6glichkeiten den Durchblick behalten<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2e9xwgh2-6702e63a5ba39ca2b2a03f4ecf35064f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Bleiben Sie nicht in den M\u00f6glichkeiten stecken, sondern schaffen Sie Entscheidungsklarheit. Sorgen Sie dazu f\u00fcr die n\u00f6tige Klarheit in den Bereichen Strategie, Erfolgsmessgr\u00f6\u00dfen und &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 11 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dvzxwcm-73e6a7526ab0ea8c3a2db613c777baf4\">\n#top .hr.hr-invisible.av-2dvzxwcm-73e6a7526ab0ea8c3a2db613c777baf4{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2dvzxwcm-73e6a7526ab0ea8c3a2db613c777baf4 hr-invisible  avia-builder-el-249  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-250  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d73ny9y-7d608b3ff9a83aec14b33e9bd348daba\">\n#top #wrap_all .avia-button.av-2d73ny9y-7d608b3ff9a83aec14b33e9bd348daba{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2d73ny9y-7d608b3ff9a83aec14b33e9bd348daba:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/11\/11-2019-Mandat-Growthletter-\u2013-Durchblick-behalten-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2d73ny9y-7d608b3ff9a83aec14b33e9bd348daba avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ctxxc86-4d2968200e605c817ef28210f1b8aac6\">\n.flex_column.av-2ctxxc86-4d2968200e605c817ef28210f1b8aac6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ctxxc86-4d2968200e605c817ef28210f1b8aac6 av_one_third  avia-builder-el-251  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2c8cfdc6-fd0a340bd91f283e40d4d1d93c69004c\">\n#top .av-special-heading.av-2c8cfdc6-fd0a340bd91f283e40d4d1d93c69004c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2c8cfdc6-fd0a340bd91f283e40d4d1d93c69004c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2c8cfdc6-fd0a340bd91f283e40d4d1d93c69004c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2c8cfdc6-fd0a340bd91f283e40d4d1d93c69004c av-special-heading-h6  avia-builder-el-252  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >4 Erfolgsrezepte f\u00fcr eine Wachstumsstarke Marke<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2bpuuw6e-d63419d4f993f2046ba1abe151cde3d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wachstumsstarke und erfolgreiche Marken wissen immer, wo sie hinwollen. Wachstumsstarke und erfolgreiche Marken stellen den Kunden, seine Bed\u00fcrfnisse und &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 10 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8cticva-154d738df52e31d5d0036927c6df3544\">\n#top .hr.hr-invisible.av-8cticva-154d738df52e31d5d0036927c6df3544{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8cticva-154d738df52e31d5d0036927c6df3544 hr-invisible  avia-builder-el-254  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-255  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2awhnhae-e87dd73b0d280fb58020f69832f68c4d\">\n#top #wrap_all .avia-button.av-2awhnhae-e87dd73b0d280fb58020f69832f68c4d{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2awhnhae-e87dd73b0d280fb58020f69832f68c4d:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/10\/10-2019-Mandat-Growthletter-\u2013-Erfolg-erkennen-4-Erfolgsrezepte-fuer-eine-wachstumsstarke-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-2awhnhae-e87dd73b0d280fb58020f69832f68c4d avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2aaf2dc6-ef753c7b8353c65306b5aca8d38b5fc8\">\n.flex_column.av-2aaf2dc6-ef753c7b8353c65306b5aca8d38b5fc8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2aaf2dc6-ef753c7b8353c65306b5aca8d38b5fc8 av_one_third  avia-builder-el-256  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a5xlm2u-436aeb3ca232e511394f24cacf6b33e2\">\n#top .av-special-heading.av-2a5xlm2u-436aeb3ca232e511394f24cacf6b33e2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2a5xlm2u-436aeb3ca232e511394f24cacf6b33e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2a5xlm2u-436aeb3ca232e511394f24cacf6b33e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2a5xlm2u-436aeb3ca232e511394f24cacf6b33e2 av-special-heading-h6  avia-builder-el-257  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Kraft der Empfehlung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29hkm406-e77c7fb6dafb45e82e11d29a3df162eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Um neue Kunden zu gewinnen, Beziehungen auf\u00ad zubauen, Vertrauen zu bilden und schliesslich den Auftrag unterzeichnet in &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>KMU-Magazin, Ausgabe 9 2019, Seite 32-33<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28zmoxt2-9d8ae445c605f24519456d922444a686\">\n#top .hr.hr-invisible.av-28zmoxt2-9d8ae445c605f24519456d922444a686{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-28zmoxt2-9d8ae445c605f24519456d922444a686 hr-invisible  avia-builder-el-259  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-260  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28mwwqrq-fae76b5b4185054e070caa1f393a5d20\">\n#top #wrap_all .avia-button.av-28mwwqrq-fae76b5b4185054e070caa1f393a5d20{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-28mwwqrq-fae76b5b4185054e070caa1f393a5d20:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/10\/Die-Kraft-der-Empfehlung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-28mwwqrq-fae76b5b4185054e070caa1f393a5d20 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28bg4x2e-a751bdff4c4ed886ef5ff8731ca96589\">\n.flex_column.av-28bg4x2e-a751bdff4c4ed886ef5ff8731ca96589{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28bg4x2e-a751bdff4c4ed886ef5ff8731ca96589 av_one_third  avia-builder-el-261  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27jaifnq-152da531168afe603212fa1f51c23331\">\n#top .av-special-heading.av-27jaifnq-152da531168afe603212fa1f51c23331{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-27jaifnq-152da531168afe603212fa1f51c23331 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-27jaifnq-152da531168afe603212fa1f51c23331 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-27jaifnq-152da531168afe603212fa1f51c23331 av-special-heading-h6  avia-builder-el-262  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke \u2013 Cool bleiben<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-277x4s3q-528b63c3be329ac80a5580acdb6aa776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>So konfgurieren Sie ein Arbeitstreffen zum Thema \u201eMarke \u2013 Cool bleiben\u201c in Ihrem Unternehmen. Zum Start sollten Sie als Unternehmer, Inhaber oder Gesch\u00e4ftsf\u00fchrer &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 09 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26oxvq9y-2c344e68fae2d28dc295bb6aa56c81a9\">\n#top .hr.hr-invisible.av-26oxvq9y-2c344e68fae2d28dc295bb6aa56c81a9{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-26oxvq9y-2c344e68fae2d28dc295bb6aa56c81a9 hr-invisible  avia-builder-el-264  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-265  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26f5ptye-68b9ed1f935e410d6ec107b9ae2ae466\">\n#top #wrap_all .avia-button.av-26f5ptye-68b9ed1f935e410d6ec107b9ae2ae466{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-26f5ptye-68b9ed1f935e410d6ec107b9ae2ae466:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/08\/09-2019-Mandat-Growthletter-\u2013-Cool-bleiben-Marke-\u2013-Cool-bleiben.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-26f5ptye-68b9ed1f935e410d6ec107b9ae2ae466 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25t32kue-43fa20285e6bbccaf0cc14ae5cb583a1\">\n.flex_column.av-25t32kue-43fa20285e6bbccaf0cc14ae5cb583a1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-25t32kue-43fa20285e6bbccaf0cc14ae5cb583a1 av_one_third  avia-builder-el-266  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25liv72e-3da2f51e7b886c5e948926f9fae708fb\">\n#top .av-special-heading.av-25liv72e-3da2f51e7b886c5e948926f9fae708fb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-25liv72e-3da2f51e7b886c5e948926f9fae708fb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-25liv72e-3da2f51e7b886c5e948926f9fae708fb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-25liv72e-3da2f51e7b886c5e948926f9fae708fb av-special-heading-h6  avia-builder-el-267  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenf\u00fchrung einfach anders<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-24v673ra-012c9cb32feafd76b5ca75ab2fb0f980 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wer anders sein will, muss wissen, wof\u00fcr er steht, damit das \u201eanders\u201c eine kongruente Richtung erh\u00e4lt. Verabschieden Sie sich vom Kopieren &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 08 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24dghppi-5018fa3d86b39ed83fe315db2de24450\">\n#top .hr.hr-invisible.av-24dghppi-5018fa3d86b39ed83fe315db2de24450{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-24dghppi-5018fa3d86b39ed83fe315db2de24450 hr-invisible  avia-builder-el-269  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-270  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-246kvj7q-56ab652c7bb1fb78577ff7bee5aa7068\">\n#top #wrap_all .avia-button.av-246kvj7q-56ab652c7bb1fb78577ff7bee5aa7068{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-246kvj7q-56ab652c7bb1fb78577ff7bee5aa7068:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/08\/08-2019-Mandat-Growthletter-\u2013-Anders-sein-Markenfuehrung-einfach-anders.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-246kvj7q-56ab652c7bb1fb78577ff7bee5aa7068 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23dzrs2u-8679fba5a8f587aec417669c1536864c\">\n.flex_column.av-23dzrs2u-8679fba5a8f587aec417669c1536864c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-23dzrs2u-8679fba5a8f587aec417669c1536864c av_one_third  avia-builder-el-271  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23508tye-1866cc90e7be711d2246d6851fba4c25\">\n#top .av-special-heading.av-23508tye-1866cc90e7be711d2246d6851fba4c25{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-23508tye-1866cc90e7be711d2246d6851fba4c25 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-23508tye-1866cc90e7be711d2246d6851fba4c25 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-23508tye-1866cc90e7be711d2246d6851fba4c25 av-special-heading-h6  avia-builder-el-272  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Der Markenkern als Orientierungskompass<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-22hz2fra-673551bbef8485577bd4484590eb6df0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Ein starker Markenkern spiegelt die Grundschwingung im Unternehmen wider. Wer diesen definiert, hat damit einen Nordstern erschaffen &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>KMU-Magazin, Ausgabe 6 2019, Seite 32-33<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22cc1mh2-c2ae0ee25acb4c64782dcac0ff2231db\">\n#top .hr.hr-invisible.av-22cc1mh2-c2ae0ee25acb4c64782dcac0ff2231db{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-22cc1mh2-c2ae0ee25acb4c64782dcac0ff2231db hr-invisible  avia-builder-el-274  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-275  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21o6sr9i-26ed22523a5934f27899f8a89fe3f9d3\">\n#top #wrap_all .avia-button.av-21o6sr9i-26ed22523a5934f27899f8a89fe3f9d3{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-21o6sr9i-26ed22523a5934f27899f8a89fe3f9d3:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2021\/03\/190704-KMU-Magazin-Wachstumskolumne-der-Markenkern-als-Orientierungskompass.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-21o6sr9i-26ed22523a5934f27899f8a89fe3f9d3 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-216y8nfq-ff81a2d6fb6dfed6cee4f447feca769d\">\n.flex_column.av-216y8nfq-ff81a2d6fb6dfed6cee4f447feca769d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-216y8nfq-ff81a2d6fb6dfed6cee4f447feca769d av_one_third  avia-builder-el-276  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20sgmscm-2affba422935f888175186e509ec17af\">\n#top .av-special-heading.av-20sgmscm-2affba422935f888175186e509ec17af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-20sgmscm-2affba422935f888175186e509ec17af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-20sgmscm-2affba422935f888175186e509ec17af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-20sgmscm-2affba422935f888175186e509ec17af av-special-heading-h6  avia-builder-el-277  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenerosion \u2013 Was passiert, wenn man Versprechen bricht und was Sie dagegen tun k\u00f6nnen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-20dz57l2-4115c0706892a04a8a626ffad5930aa6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Betreiben Sie aktiv Erwartungsmanagment, um Entt\u00e4uschungen vorzubeugen. Kl\u00e4ren Sie interne Freiheitsgrade und Kommunikationswege &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 07 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zroxr3a-0e7be7b4687ea33f12f7e02e4adbc59b\">\n#top .hr.hr-invisible.av-1zroxr3a-0e7be7b4687ea33f12f7e02e4adbc59b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1zroxr3a-0e7be7b4687ea33f12f7e02e4adbc59b hr-invisible  avia-builder-el-279  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-280  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zfv8tk6-505a008a3916713c14a9ae7a1299612c\">\n#top #wrap_all .avia-button.av-1zfv8tk6-505a008a3916713c14a9ae7a1299612c{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1zfv8tk6-505a008a3916713c14a9ae7a1299612c:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/07-2019-Mandat-Growthletter-\u2013-Versprechen-halten-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1zfv8tk6-505a008a3916713c14a9ae7a1299612c avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z39bxye-16e5f91c149ce9b1a0c5c21e16b28235\">\n.flex_column.av-1z39bxye-16e5f91c149ce9b1a0c5c21e16b28235{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1z39bxye-16e5f91c149ce9b1a0c5c21e16b28235 av_one_third  avia-builder-el-281  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ygpyequ-c51235d93c5cdc7645eeae7825f3865b\">\n#top .av-special-heading.av-1ygpyequ-c51235d93c5cdc7645eeae7825f3865b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1ygpyequ-c51235d93c5cdc7645eeae7825f3865b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1ygpyequ-c51235d93c5cdc7645eeae7825f3865b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1ygpyequ-c51235d93c5cdc7645eeae7825f3865b av-special-heading-h6  avia-builder-el-282  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Starken st\u00e4rken \u2013 Markenbotschafter pflegen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1y37aova-eb7d3e23ce86772853a4684766d91ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Richten Sie Ihren Fokus auf die Starken \u2013 nicht auf die Mittelm\u00e4\u00dfigen und die Schwachen. Interne Leistungstr\u00e4ger, treue Kunden und zuverl\u00e4ssige &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 06 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xizmpba-33f360183d5e58d952368f2623aa9f73\">\n#top .hr.hr-invisible.av-1xizmpba-33f360183d5e58d952368f2623aa9f73{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1xizmpba-33f360183d5e58d952368f2623aa9f73 hr-invisible  avia-builder-el-284  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-285  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xcqp4yu-a0b95061eb205dc0fa7cac216a4bd3e3\">\n#top #wrap_all .avia-button.av-1xcqp4yu-a0b95061eb205dc0fa7cac216a4bd3e3{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1xcqp4yu-a0b95061eb205dc0fa7cac216a4bd3e3:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/06-2019-Mandat-Growthletter-\u2013-Sta\u0308rken-sta\u0308rken-Die-Starken-sta\u0308rken.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1xcqp4yu-a0b95061eb205dc0fa7cac216a4bd3e3 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wjxhw06-43fdfb913f3ab33039fca9ed87156091\">\n.flex_column.av-1wjxhw06-43fdfb913f3ab33039fca9ed87156091{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wjxhw06-43fdfb913f3ab33039fca9ed87156091 av_one_third  avia-builder-el-286  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w7hu292-b0ebf9ddf8388dfc1a878c1da599fc90\">\n#top .av-special-heading.av-1w7hu292-b0ebf9ddf8388dfc1a878c1da599fc90{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1w7hu292-b0ebf9ddf8388dfc1a878c1da599fc90 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1w7hu292-b0ebf9ddf8388dfc1a878c1da599fc90 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1w7hu292-b0ebf9ddf8388dfc1a878c1da599fc90 av-special-heading-h6  avia-builder-el-287  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Eine Marke internationalisieren \u2013 Erfolgsmodelle aus dem Mittelstand<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1vpu9tza-184a6bdb51dafcb88e035bb4eb7b9371 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Marken aus Deutschland gelten immer noch als Exportschlager \u2013 Ihre Voraussetzungen f\u00fcr den internationalen Erfolg sind gut &#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 05 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vb4mm86-bd02cc7db7c0dccb8a6ac38728bff38a\">\n#top .hr.hr-invisible.av-1vb4mm86-bd02cc7db7c0dccb8a6ac38728bff38a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1vb4mm86-bd02cc7db7c0dccb8a6ac38728bff38a hr-invisible  avia-builder-el-289  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-290  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uzim6ee-878aa8e60d93c8d616be08f7b062d4d2\">\n#top #wrap_all .avia-button.av-1uzim6ee-878aa8e60d93c8d616be08f7b062d4d2{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1uzim6ee-878aa8e60d93c8d616be08f7b062d4d2:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/07\/05-2019-Mandat-Growthletter-\u2013-Eine-Marke-internationalisieren.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1uzim6ee-878aa8e60d93c8d616be08f7b062d4d2 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1uldouhy-f3af40e8cbfe016dd9307a67184045e6\">\n.flex_column.av-1uldouhy-f3af40e8cbfe016dd9307a67184045e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1uldouhy-f3af40e8cbfe016dd9307a67184045e6 av_one_third  avia-builder-el-291  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ts06pt2-90bce830502ad3121aa1b49f8af91aab\">\n#top .av-special-heading.av-1ts06pt2-90bce830502ad3121aa1b49f8af91aab{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1ts06pt2-90bce830502ad3121aa1b49f8af91aab .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1ts06pt2-90bce830502ad3121aa1b49f8af91aab .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1ts06pt2-90bce830502ad3121aa1b49f8af91aab av-special-heading-h6  avia-builder-el-292  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Marke als Teil der Unternehmensstrategie<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1te260iu-04a41ff3ac4e0c08a81fa4a65bd2c363 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wer an der Unternehmensstrategie arbeitet, kommt nicht umhin, die Marke einzubeziehen. Wenn man dabei die Strategie als den Weg hin zur &#8230;<\/p>\n<p><em>KMU-Magazin, Ausgabe 3 2019, Seite 24-35<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1t20hvhi-c3cf86e9581f6d1e7ec0781183cd27a3\">\n#top .hr.hr-invisible.av-1t20hvhi-c3cf86e9581f6d1e7ec0781183cd27a3{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1t20hvhi-c3cf86e9581f6d1e7ec0781183cd27a3 hr-invisible  avia-builder-el-294  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-295  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1snnlc2u-f14b681b625e82a28ade37a36098d171\">\n#top #wrap_all .avia-button.av-1snnlc2u-f14b681b625e82a28ade37a36098d171{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1snnlc2u-f14b681b625e82a28ade37a36098d171:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/1903-KMU-Magazin-Kolumne-Linda-Vollberg-Die-Marke-als-Teil-der-Unternehmensstrategie.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1snnlc2u-f14b681b625e82a28ade37a36098d171 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rz923ty-c803f5b78e91ed2e1460ff958ed34ae8\">\n.flex_column.av-1rz923ty-c803f5b78e91ed2e1460ff958ed34ae8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rz923ty-c803f5b78e91ed2e1460ff958ed34ae8 av_one_third  avia-builder-el-296  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rhmv692-2729b7a8dff3776c06fdcd4bf3637392\">\n#top .av-special-heading.av-1rhmv692-2729b7a8dff3776c06fdcd4bf3637392{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1rhmv692-2729b7a8dff3776c06fdcd4bf3637392 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1rhmv692-2729b7a8dff3776c06fdcd4bf3637392 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1rhmv692-2729b7a8dff3776c06fdcd4bf3637392 av-special-heading-h6  avia-builder-el-297  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Der Markenkern als F\u00fchrungsaufgabe<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1r6eff0m-c6f1364974d5f502e0707eafa5634312 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der Markenkern erm\u00f6glicht eine individuelle F\u00fchrung der Mitarbeiter \u00fcber anfassbare, vorstellbare und erlebbare Inhalte. Mitarbeiter brauchen einen &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 04 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qw5ldra-fd19afb934f5a5fdc82312f72f42a900\">\n#top .hr.hr-invisible.av-1qw5ldra-fd19afb934f5a5fdc82312f72f42a900{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1qw5ldra-fd19afb934f5a5fdc82312f72f42a900 hr-invisible  avia-builder-el-299  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-300  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qamu092-768e04b3e6cf123fba2614eee1222412\">\n#top #wrap_all .avia-button.av-1qamu092-768e04b3e6cf123fba2614eee1222412{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1qamu092-768e04b3e6cf123fba2614eee1222412:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/04-2019-Der-Markenkern-als-F%C3%BChrungsinstrument.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1qamu092-768e04b3e6cf123fba2614eee1222412 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ps5oj7q-d75cc05c052eeef201647d561d4f8f2d\">\n.flex_column.av-1ps5oj7q-d75cc05c052eeef201647d561d4f8f2d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ps5oj7q-d75cc05c052eeef201647d561d4f8f2d av_one_third  avia-builder-el-301  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pcsp4jq-5150bfe9be62d2ec47adeaf581d188aa\">\n#top .av-special-heading.av-1pcsp4jq-5150bfe9be62d2ec47adeaf581d188aa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1pcsp4jq-5150bfe9be62d2ec47adeaf581d188aa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1pcsp4jq-5150bfe9be62d2ec47adeaf581d188aa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1pcsp4jq-5150bfe9be62d2ec47adeaf581d188aa av-special-heading-h6  avia-builder-el-302  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke in Support-Prozessen:<br \/>\nBuchhaltung, Logistik + Co.<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-62x3iw6-e54af509a804821309452d55f729dba2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Marke ist kein \u201eKost\u00fcm\u201c, das Sie sich f\u00fcr ihr Unternehmen aussuchen \u2013 eine Marke muss von innen heraus wachsen. Wer die Marke in den &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 03 2019, Seite 5-6<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oa2kifa-a42330db0415c98c8f3cb87d85f30ebe\">\n#top .hr.hr-invisible.av-1oa2kifa-a42330db0415c98c8f3cb87d85f30ebe{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1oa2kifa-a42330db0415c98c8f3cb87d85f30ebe hr-invisible  avia-builder-el-304  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-305  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o3cfip2-f2ad3c5b1caf652e293271d4c616e1f8\">\n#top #wrap_all .avia-button.av-1o3cfip2-f2ad3c5b1caf652e293271d4c616e1f8{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1o3cfip2-f2ad3c5b1caf652e293271d4c616e1f8:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/03-2019-Marke-in-Support-Prozessen_Buchaltung-Logistik-Co.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1o3cfip2-f2ad3c5b1caf652e293271d4c616e1f8 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nka7aue-b5de1061264faf9904db7d31875bf48d\">\n.flex_column.av-1nka7aue-b5de1061264faf9904db7d31875bf48d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1nka7aue-b5de1061264faf9904db7d31875bf48d av_one_third  avia-builder-el-306  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n0ktbk6-56ffa4fd225e7da56006f1e11e17c80e\">\n#top .av-special-heading.av-1n0ktbk6-56ffa4fd225e7da56006f1e11e17c80e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1n0ktbk6-56ffa4fd225e7da56006f1e11e17c80e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1n0ktbk6-56ffa4fd225e7da56006f1e11e17c80e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1n0ktbk6-56ffa4fd225e7da56006f1e11e17c80e av-special-heading-h6  avia-builder-el-307  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ihr Baubetrieb als Marke<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1mpnmnnq-79f707eff571d1b6162c0e94c4dd43c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Markenaufbau ist kein Thema, das ausschlie\u00dflich f\u00fcr Konzerne wichtig ist und es bedarf auch keines gro\u00dfen Marketingbudgets. Markenaufbau ist ein Handwerk &#8230;<\/p>\n<p><em>Fliesen &amp; Platten, Ausgabe 06 2018, Seite 46-49<\/em><br \/>\n<em><strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tdv4na-e5cab561c64fd9a4331f40bb4e4d195c\">\n#top .hr.hr-invisible.av-5tdv4na-e5cab561c64fd9a4331f40bb4e4d195c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-5tdv4na-e5cab561c64fd9a4331f40bb4e4d195c hr-invisible  avia-builder-el-309  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-310  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lraz71i-efe9640cdadd0dda75cbc017c0857b2e\">\n#top #wrap_all .avia-button.av-1lraz71i-efe9640cdadd0dda75cbc017c0857b2e{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1lraz71i-efe9640cdadd0dda75cbc017c0857b2e:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/1806-ZFP-Ihr-Baubetrieb-als-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1lraz71i-efe9640cdadd0dda75cbc017c0857b2e avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l9hxs06-ace922461cc532a1c0e091f4fe5fb06a\">\n.flex_column.av-1l9hxs06-ace922461cc532a1c0e091f4fe5fb06a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1l9hxs06-ace922461cc532a1c0e091f4fe5fb06a av_one_third  avia-builder-el-311  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5otax1i-137c1ea46b5ca5b70a57d5978716edd5\">\n#top .av-special-heading.av-5otax1i-137c1ea46b5ca5b70a57d5978716edd5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-5otax1i-137c1ea46b5ca5b70a57d5978716edd5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-5otax1i-137c1ea46b5ca5b70a57d5978716edd5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-5otax1i-137c1ea46b5ca5b70a57d5978716edd5 av-special-heading-h6  avia-builder-el-312  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Kraft der Marke \u2013 auch und vor allem im Mittelstand<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1kgjocee-4e0cb4cdb66f8247f8c727b7c9132275 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Immer noch sind mit dem Begriff der Marke eine Reihe von Irrt\u00fcmern verbunden. So ist eine Marke weder ein technischer Begriff noch sollte sie auf &#8230;<\/p>\n<p><em>KMU-Magazin, Ausgabe 06\/07 2017, Seite 12-16<\/em><br \/>\n<strong><em>Prof. Dr. Guido Quelle, Linda Vollberg<\/em><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jwi54di-f63b26a67c7b8544bc0827a8f114a3bb\">\n#top .hr.hr-invisible.av-1jwi54di-f63b26a67c7b8544bc0827a8f114a3bb{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1jwi54di-f63b26a67c7b8544bc0827a8f114a3bb hr-invisible  avia-builder-el-314  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-315  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jkvle3q-ccb9140f5b124dca78018813ddbfb40f\">\n#top #wrap_all .avia-button.av-1jkvle3q-ccb9140f5b124dca78018813ddbfb40f{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1jkvle3q-ccb9140f5b124dca78018813ddbfb40f:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/Wachstum-Marke-Mythos-oder-Mittel-zum-Wachstum.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1jkvle3q-ccb9140f5b124dca78018813ddbfb40f avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ix91jae-5f1470b39a839e053d2a2bd87813bec8\">\n.flex_column.av-1ix91jae-5f1470b39a839e053d2a2bd87813bec8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ix91jae-5f1470b39a839e053d2a2bd87813bec8 av_one_third  avia-builder-el-316  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1if91ch2-ec3e09c9dae0914fa7d8eb3ebcc2af93\">\n#top .av-special-heading.av-1if91ch2-ec3e09c9dae0914fa7d8eb3ebcc2af93{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1if91ch2-ec3e09c9dae0914fa7d8eb3ebcc2af93 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1if91ch2-ec3e09c9dae0914fa7d8eb3ebcc2af93 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1if91ch2-ec3e09c9dae0914fa7d8eb3ebcc2af93 av-special-heading-h6  avia-builder-el-317  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marke: Mythos oder Mittel zum Wachstum?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1i4h5fuu-1086de601261873db0cffba272e99603 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Was man unter \u201cMarke\u201d versteht und was man mit einer \u201cMarke\u201d tun oder lassen soll, dar\u00fcber gibt es unz\u00e4hlige Aufs\u00e4tze, Schrifts\u00e4tze, Vortr\u00e4ge &#8230;<\/p>\n<p><em>KMU-Magazin, Ausgabe 10 2016, Seite 52-53<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hhmrdye-52a0ef6be6e2581c3a24e1ba5ee32b96\">\n#top .hr.hr-invisible.av-1hhmrdye-52a0ef6be6e2581c3a24e1ba5ee32b96{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1hhmrdye-52a0ef6be6e2581c3a24e1ba5ee32b96 hr-invisible  avia-builder-el-319  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-320  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gwn1vt2-80a91e155bea527f2c724a24d26c80ec\">\n#top #wrap_all .avia-button.av-1gwn1vt2-80a91e155bea527f2c724a24d26c80ec{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1gwn1vt2-80a91e155bea527f2c724a24d26c80ec:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/Wachstum-Marke-Mythos-oder-Mittel-zum-Wachstum.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1gwn1vt2-80a91e155bea527f2c724a24d26c80ec avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gkn1r9i-50d685591d31ab86eb87e2b4a5e7e448\">\n.flex_column.av-1gkn1r9i-50d685591d31ab86eb87e2b4a5e7e448{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gkn1r9i-50d685591d31ab86eb87e2b4a5e7e448 av_one_third  avia-builder-el-321  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gbvmayu-2f1e8d7c79c686d1b6bc5338162b277c\">\n#top .av-special-heading.av-1gbvmayu-2f1e8d7c79c686d1b6bc5338162b277c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1gbvmayu-2f1e8d7c79c686d1b6bc5338162b277c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1gbvmayu-2f1e8d7c79c686d1b6bc5338162b277c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1gbvmayu-2f1e8d7c79c686d1b6bc5338162b277c av-special-heading-h6  avia-builder-el-322  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Raus aus der Vergleichsfalle<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1foyhnom-40f0bb6d65d31a2a8c71a844b63957dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Gut gemeint ist nicht gut gemacht. Floskeln in der Marketingkommunikation, die ohnehin nur Selbstverst\u00e4ndlichkeiten betonen &#8230;<\/p>\n<p><em>KMU-Magazin, Ausgabe 07\/08 2016<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f7wjgo6-d07fa377095e058eec79bf124d7e4ab2\">\n#top .hr.hr-invisible.av-1f7wjgo6-d07fa377095e058eec79bf124d7e4ab2{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1f7wjgo6-d07fa377095e058eec79bf124d7e4ab2 hr-invisible  avia-builder-el-324  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-325  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eouq8xy-aa4fa32ce1a9a4bfd70974cec5506067\">\n#top #wrap_all .avia-button.av-1eouq8xy-aa4fa32ce1a9a4bfd70974cec5506067{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1eouq8xy-aa4fa32ce1a9a4bfd70974cec5506067:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/Wachstum-Raus-aus-der-Vergleichsfalle.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1eouq8xy-aa4fa32ce1a9a4bfd70974cec5506067 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ec1yvvq-233896eafe8ac17d288eb12e8e73a53c\">\n.flex_column.av-1ec1yvvq-233896eafe8ac17d288eb12e8e73a53c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ec1yvvq-233896eafe8ac17d288eb12e8e73a53c av_one_third  avia-builder-el-326  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dtleug6-90b02c8353b87b860bfc5d6b5643abed\">\n#top .av-special-heading.av-1dtleug6-90b02c8353b87b860bfc5d6b5643abed{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1dtleug6-90b02c8353b87b860bfc5d6b5643abed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1dtleug6-90b02c8353b87b860bfc5d6b5643abed .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1dtleug6-90b02c8353b87b860bfc5d6b5643abed av-special-heading-h6  avia-builder-el-327  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Kraft im Marketing verst\u00e4rken \u2013 3 Wachstums-Tipps<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1d8xwq7a-1a23c226eff5e0c1c8ccc847494b41d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Um im neuen Jahr direkt volle Fahrt aufnehmen zu k\u00f6nnen und die Kraft des Marketings zu fokussieren, ist nicht nur eine klare Ausrichtung und Zielsetzung &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 12\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d1jye9y-2e9e3a06c82c12d656b6610b101741aa\">\n#top .hr.hr-invisible.av-1d1jye9y-2e9e3a06c82c12d656b6610b101741aa{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1d1jye9y-2e9e3a06c82c12d656b6610b101741aa hr-invisible  avia-builder-el-329  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-330  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cmh5i1y-f405351104145058ec1db48995c50d95\">\n#top #wrap_all .avia-button.av-1cmh5i1y-f405351104145058ec1db48995c50d95{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1cmh5i1y-f405351104145058ec1db48995c50d95:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/12-2015-Marke-Kraft-im-Marketing-verstaerken.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1cmh5i1y-f405351104145058ec1db48995c50d95 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c72fxqe-11cb4db77ad724e0d53148fa6f35e80e\">\n.flex_column.av-1c72fxqe-11cb4db77ad724e0d53148fa6f35e80e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1c72fxqe-11cb4db77ad724e0d53148fa6f35e80e av_one_third  avia-builder-el-331  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bdt3u9y-020b99982ae047fafac524e99f546106\">\n#top .av-special-heading.av-1bdt3u9y-020b99982ae047fafac524e99f546106{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1bdt3u9y-020b99982ae047fafac524e99f546106 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1bdt3u9y-020b99982ae047fafac524e99f546106 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1bdt3u9y-020b99982ae047fafac524e99f546106 av-special-heading-h6  avia-builder-el-332  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcbergreifend Leistungen verabreden f\u00fcr ein ganzheitliches Resultat<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1axnhheu-69e56552ccaaab5714d31d43201c3adf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der Strategieprozess ist abgeschlossen, die Positionierung ist gew\u00e4hlt, die Markenf\u00fchrung hat die Richtung und die Rahmenbedingungen f\u00fcr eine erfolgreiche &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 11\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aoxubxi-04b294e71c940b3a0712aca62613af65\">\n#top .hr.hr-invisible.av-1aoxubxi-04b294e71c940b3a0712aca62613af65{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1aoxubxi-04b294e71c940b3a0712aca62613af65 hr-invisible  avia-builder-el-334  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-335  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a375w2u-91cfcd62a4bf0a7271fe0555e90a12d8\">\n#top #wrap_all .avia-button.av-1a375w2u-91cfcd62a4bf0a7271fe0555e90a12d8{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1a375w2u-91cfcd62a4bf0a7271fe0555e90a12d8:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/11-2015-Marke-Uebergreifende-Leistungen-f%C3%BCr-ganzeinheitliches-Resultat.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1a375w2u-91cfcd62a4bf0a7271fe0555e90a12d8 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19uczuee-680540c6283c0a293a34f1c1d5fa2035\">\n.flex_column.av-19uczuee-680540c6283c0a293a34f1c1d5fa2035{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19uczuee-680540c6283c0a293a34f1c1d5fa2035 av_one_third  avia-builder-el-336  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-198a1vhi-bde6996ba0675c5346f75e5ce96dcec6\">\n#top .av-special-heading.av-198a1vhi-bde6996ba0675c5346f75e5ce96dcec6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-198a1vhi-bde6996ba0675c5346f75e5ce96dcec6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-198a1vhi-bde6996ba0675c5346f75e5ce96dcec6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-198a1vhi-bde6996ba0675c5346f75e5ce96dcec6 av-special-heading-h6  avia-builder-el-337  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Vom Papst und der Digitalisierung \u2013 Auf die Zielgruppe kommt es an<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-190p0hgm-867306bac8fe57c9e66be653e025e983 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Thema \u201eBotschaft vermitteln\u201c ist f\u00fcr Marken eine t\u00e4gliche Herausforderung. G\u00e4ngige Regeln der Kommunikation, wie Klarheit und &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 10\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1872vkhy-ef683e367f76fa22ffa6c223a55d44f9\">\n#top .hr.hr-invisible.av-1872vkhy-ef683e367f76fa22ffa6c223a55d44f9{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1872vkhy-ef683e367f76fa22ffa6c223a55d44f9 hr-invisible  avia-builder-el-339  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-340  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1834ce9y-32da162e562a1d887893a12293ffcc23\">\n#top #wrap_all .avia-button.av-1834ce9y-32da162e562a1d887893a12293ffcc23{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1834ce9y-32da162e562a1d887893a12293ffcc23:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/10-2015-Marke-Digitalisierung-und-Zielgruppenfokus.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1834ce9y-32da162e562a1d887893a12293ffcc23 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17iznkqu-ab4eb455047bd6efa3cec57df40bc97a\">\n.flex_column.av-17iznkqu-ab4eb455047bd6efa3cec57df40bc97a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-17iznkqu-ab4eb455047bd6efa3cec57df40bc97a av_one_third  avia-builder-el-341  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16t4scfa-36954792875124c66ef019dbf739b426\">\n#top .av-special-heading.av-16t4scfa-36954792875124c66ef019dbf739b426{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-16t4scfa-36954792875124c66ef019dbf739b426 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-16t4scfa-36954792875124c66ef019dbf739b426 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-16t4scfa-36954792875124c66ef019dbf739b426 av-special-heading-h6  avia-builder-el-342  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenallianzen st\u00e4rken die Marke<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-16b8rrd2-723c33075117ac6c6c5a861a643c6703 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Treten zwei Marken gemeinsam auf, kommt es automatisch zu einem Bekanntheits- sowie Imagetransfer.<\/p>\n<p><em>a3 Marketing Media AdScience, Ausgabe 09\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-168jyoee-bc9f5af16645874ca7e24a57ae9e5243\">\n#top .hr.hr-invisible.av-168jyoee-bc9f5af16645874ca7e24a57ae9e5243{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-168jyoee-bc9f5af16645874ca7e24a57ae9e5243 hr-invisible  avia-builder-el-344  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-345  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15i07izq-585908ddc687db9b9521508012534649\">\n#top #wrap_all .avia-button.av-15i07izq-585908ddc687db9b9521508012534649{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-15i07izq-585908ddc687db9b9521508012534649:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/a3-Markenallianzen-staerken-die-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-15i07izq-585908ddc687db9b9521508012534649 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-151ta0li-b372aaaed6cc4c2b09757b347b844126\">\n.flex_column.av-151ta0li-b372aaaed6cc4c2b09757b347b844126{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-151ta0li-b372aaaed6cc4c2b09757b347b844126 av_one_third  avia-builder-el-346  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14jhq0na-b88260e9b278c99c8ba508261342f292\">\n#top .av-special-heading.av-14jhq0na-b88260e9b278c99c8ba508261342f292{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-14jhq0na-b88260e9b278c99c8ba508261342f292 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-14jhq0na-b88260e9b278c99c8ba508261342f292 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-14jhq0na-b88260e9b278c99c8ba508261342f292 av-special-heading-h6  avia-builder-el-347  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ab in die Zukunft: Wie Ihre Marke up-to-date bleibt<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-14extdt2-ba281f88faa04406c44fbd913982d1eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nicht in Vergessenheit geraten. Spannend bleiben. Begehrlichkeiten wecken. \u00dcber Generationen hinweg begeistern. Sich neu erfinden und &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 09\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13wx9wjq-f5eb42d736b3ee0cfe887e6c019f31c8\">\n#top .hr.hr-invisible.av-13wx9wjq-f5eb42d736b3ee0cfe887e6c019f31c8{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-13wx9wjq-f5eb42d736b3ee0cfe887e6c019f31c8 hr-invisible  avia-builder-el-349  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-350  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13afkdty-658b65b6ef1985aea4749559f5a71172\">\n#top #wrap_all .avia-button.av-13afkdty-658b65b6ef1985aea4749559f5a71172{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-13afkdty-658b65b6ef1985aea4749559f5a71172:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/11-2015-Marke-Uebergreifende-Leistungen-f%C3%BCr-ganzeinheitliches-Resultat.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-13afkdty-658b65b6ef1985aea4749559f5a71172 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e18tye-9f8cdf8bdf85664ee2f84ba1efa348d4\">\n.flex_column.av-e18tye-9f8cdf8bdf85664ee2f84ba1efa348d4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e18tye-9f8cdf8bdf85664ee2f84ba1efa348d4 av_one_third  avia-builder-el-351  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12dtufuu-20f9eb0d73465214c39f72478825b95c\">\n#top .av-special-heading.av-12dtufuu-20f9eb0d73465214c39f72478825b95c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-12dtufuu-20f9eb0d73465214c39f72478825b95c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-12dtufuu-20f9eb0d73465214c39f72478825b95c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-12dtufuu-20f9eb0d73465214c39f72478825b95c av-special-heading-h6  avia-builder-el-352  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Warum Marken eine Herkunft brauchen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3ryn3d2-b01c0c0a058f4272a865115cffde33c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wir lieben Geschichten. Wir h\u00f6ren aufmerksam zu, wenn ein Mensch eine spannende Geschichte hat. Wir kn\u00fcpfen Assoziationen, reagieren emotional &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 08\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11id7eme-2c9e3af109b4ad75b8b8dec3afa048df\">\n#top .hr.hr-invisible.av-11id7eme-2c9e3af109b4ad75b8b8dec3afa048df{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-11id7eme-2c9e3af109b4ad75b8b8dec3afa048df hr-invisible  avia-builder-el-354  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-355  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-114th3uu-ef02e2b679a5fbaa219517b9cbcf69b5\">\n#top #wrap_all .avia-button.av-114th3uu-ef02e2b679a5fbaa219517b9cbcf69b5{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-114th3uu-ef02e2b679a5fbaa219517b9cbcf69b5:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/08-2015-Marke-Marken-brauchen-Herkunft.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-114th3uu-ef02e2b679a5fbaa219517b9cbcf69b5 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10dfnkee-7d6345cfe47ed39303f1acccbc603180\">\n.flex_column.av-10dfnkee-7d6345cfe47ed39303f1acccbc603180{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10dfnkee-7d6345cfe47ed39303f1acccbc603180 av_one_third  avia-builder-el-356  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1079glfq-e5453fdc2009ce1ffa153a6125e67328\">\n#top .av-special-heading.av-1079glfq-e5453fdc2009ce1ffa153a6125e67328{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1079glfq-e5453fdc2009ce1ffa153a6125e67328 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1079glfq-e5453fdc2009ce1ffa153a6125e67328 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1079glfq-e5453fdc2009ce1ffa153a6125e67328 av-special-heading-h6  avia-builder-el-357  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Sammelst Du noch oder verstehst Du schon?<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-zqc7q3q-2fa1fb58d38d57ca19e8cc70edeeacea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Was wirklich eine Kaufentscheidung ausl\u00f6st, erf\u00e4hrt nicht unbedingt derjenige, der die meisten Daten sammelt, Cloud-L\u00f6sungen aufbaut und in eine &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 06\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z19ml0m-ae66ccc2e8688c11b3e28d2b03f3a228\">\n#top .hr.hr-invisible.av-z19ml0m-ae66ccc2e8688c11b3e28d2b03f3a228{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-z19ml0m-ae66ccc2e8688c11b3e28d2b03f3a228 hr-invisible  avia-builder-el-359  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-360  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yq3g9vq-c7373ea197ed680734a1c4179079fdf6\">\n#top #wrap_all .avia-button.av-yq3g9vq-c7373ea197ed680734a1c4179079fdf6{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-yq3g9vq-c7373ea197ed680734a1c4179079fdf6:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/06-2015-Marke-Kauferlebnis-aus-Kundensicht-verstehen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-yq3g9vq-c7373ea197ed680734a1c4179079fdf6 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y7n0irq-610f8d3a86c404af9820a447d52fb801\">\n.flex_column.av-y7n0irq-610f8d3a86c404af9820a447d52fb801{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-y7n0irq-610f8d3a86c404af9820a447d52fb801 av_one_third  avia-builder-el-361  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xkxv2zq-5661489bb8fb515bd7301e6741599d04\">\n#top .av-special-heading.av-xkxv2zq-5661489bb8fb515bd7301e6741599d04{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-xkxv2zq-5661489bb8fb515bd7301e6741599d04 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-xkxv2zq-5661489bb8fb515bd7301e6741599d04 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-xkxv2zq-5661489bb8fb515bd7301e6741599d04 av-special-heading-h6  avia-builder-el-362  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Der richtige Rahmen \u2013 Bringen Sie Ihre Marke zur Geltung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-x67mfmu-92b997f157b21abde02b2c4f2d1e6594 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bevor Sie sich also dem konkreten Markenumfeld am Point of Sale (POS) oder der online Verkaufswelt stellen, sollte das interne Arbeitsumfeld stimmen\u2026<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 05\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x2huc06-9d989ff20dc398213386f9a70237dd10\">\n#top .hr.hr-invisible.av-x2huc06-9d989ff20dc398213386f9a70237dd10{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-x2huc06-9d989ff20dc398213386f9a70237dd10 hr-invisible  avia-builder-el-364  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-365  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wlglux2-f9d52f820864d171c04d03123be1932d\">\n#top #wrap_all .avia-button.av-wlglux2-f9d52f820864d171c04d03123be1932d{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-wlglux2-f9d52f820864d171c04d03123be1932d:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/05-2015-Marke-Marke-durch-richtigen-Rahmen-zur-Geltung-bringen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-wlglux2-f9d52f820864d171c04d03123be1932d avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vsocwiu-fdbecb5ac4e68442b817183f1ad5d593\">\n.flex_column.av-vsocwiu-fdbecb5ac4e68442b817183f1ad5d593{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vsocwiu-fdbecb5ac4e68442b817183f1ad5d593 av_one_third  avia-builder-el-366  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vdoalom-c53a6857804256d2cc0ead7a80284d14\">\n#top .av-special-heading.av-vdoalom-c53a6857804256d2cc0ead7a80284d14{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-vdoalom-c53a6857804256d2cc0ead7a80284d14 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-vdoalom-c53a6857804256d2cc0ead7a80284d14 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-vdoalom-c53a6857804256d2cc0ead7a80284d14 av-special-heading-h6  avia-builder-el-367  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >H\u00fc oder Hott? \u2013 Entscheiden im Sinne der Marke<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-v1ppwzq-a1b57b953ddc88d6a14be726beed4caf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Marke ist nicht klar positioniert? Die Konsistenz zwischen Produkt und Marke ist nicht immer gegeben? Obwohl Ideen und Konzepte zahlreich &#8230;<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 04\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ug4inwm-c667c54142be5420562ea45042f28d54\">\n#top .hr.hr-invisible.av-ug4inwm-c667c54142be5420562ea45042f28d54{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ug4inwm-c667c54142be5420562ea45042f28d54 hr-invisible  avia-builder-el-369  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-370  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u03jhk6-c730487faf455d5590a48d0e2d187f55\">\n#top #wrap_all .avia-button.av-u03jhk6-c730487faf455d5590a48d0e2d187f55{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-u03jhk6-c730487faf455d5590a48d0e2d187f55:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/04-2015-Marke-Entscheidungen-treffen-im-Sinne-der-Marke.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-u03jhk6-c730487faf455d5590a48d0e2d187f55 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-th8vh3a-59e1a2950ab045607a1aecf1542ea028\">\n.flex_column.av-th8vh3a-59e1a2950ab045607a1aecf1542ea028{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-th8vh3a-59e1a2950ab045607a1aecf1542ea028 av_one_third  avia-builder-el-371  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tat7ply-38a5bc528eaf4520a36c1e1540cf7bf7\">\n#top .av-special-heading.av-tat7ply-38a5bc528eaf4520a36c1e1540cf7bf7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-tat7ply-38a5bc528eaf4520a36c1e1540cf7bf7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-tat7ply-38a5bc528eaf4520a36c1e1540cf7bf7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-tat7ply-38a5bc528eaf4520a36c1e1540cf7bf7 av-special-heading-h6  avia-builder-el-372  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Handeln und wandeln \u2013 Jetzt aus dem Krisenmodus befreien<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-spnwqdi-83ad2a2b9e4a65efaa9120ca9ffbdf37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Im Turn-Around die Marke st\u00e4rken, unterst\u00fctzt den langfristigen Erfolg am Markt und\u2026<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 03\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s72y32e-00494335b6003c69bb3ba0d84e3f5427\">\n#top .hr.hr-invisible.av-s72y32e-00494335b6003c69bb3ba0d84e3f5427{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-s72y32e-00494335b6003c69bb3ba0d84e3f5427 hr-invisible  avia-builder-el-374  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-375  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rnd9dza-68448be3a9c3f3686f9d112fa40f72a1\">\n#top #wrap_all .avia-button.av-rnd9dza-68448be3a9c3f3686f9d112fa40f72a1{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-rnd9dza-68448be3a9c3f3686f9d112fa40f72a1:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/03-2015-Marke-Jetzt-aus-dem-Krisenmodus-befreien.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-rnd9dza-68448be3a9c3f3686f9d112fa40f72a1 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rgxu752-42b477d54b3fcf1919b84db9f952fe0d\">\n.flex_column.av-rgxu752-42b477d54b3fcf1919b84db9f952fe0d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rgxu752-42b477d54b3fcf1919b84db9f952fe0d av_one_third  avia-builder-el-376  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oa1hba-56708f70ae3307b843103468cbb0b22f\">\n#top .av-special-heading.av-2oa1hba-56708f70ae3307b843103468cbb0b22f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2oa1hba-56708f70ae3307b843103468cbb0b22f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2oa1hba-56708f70ae3307b843103468cbb0b22f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2oa1hba-56708f70ae3307b843103468cbb0b22f av-special-heading-h6  avia-builder-el-377  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Fahrt aufnehmen \u2013 Innovationen gezielt vorantreiben<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-qh8b1ra-6791272bcedfaf5af6f6eea6f6738037 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die Richtung bestimmen: Sorgen Sie f\u00fcr den richtigen Rahmen, um geleitete Kreativit\u00e4t gezielt zu steuern\u2026<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 02\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q1czhnq-4178bc9aed36f8175f16bcbd71a845ea\">\n#top .hr.hr-invisible.av-q1czhnq-4178bc9aed36f8175f16bcbd71a845ea{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-q1czhnq-4178bc9aed36f8175f16bcbd71a845ea hr-invisible  avia-builder-el-379  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-380  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pevt9dy-860041182e144dec504b0cc693b2535e\">\n#top #wrap_all .avia-button.av-pevt9dy-860041182e144dec504b0cc693b2535e{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-pevt9dy-860041182e144dec504b0cc693b2535e:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/02-2015-Marke-Innovationen-gezielt-voran-treiben.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-pevt9dy-860041182e144dec504b0cc693b2535e avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oxtkckm-291ed626c8ce82143cd5afc8504ebb8b\">\n.flex_column.av-oxtkckm-291ed626c8ce82143cd5afc8504ebb8b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-oxtkckm-291ed626c8ce82143cd5afc8504ebb8b av_one_third  avia-builder-el-381  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-of9qfba-7792a4ced8e558f7d7d01633d345fc68\">\n#top .av-special-heading.av-of9qfba-7792a4ced8e558f7d7d01633d345fc68{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-of9qfba-7792a4ced8e558f7d7d01633d345fc68 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-of9qfba-7792a4ced8e558f7d7d01633d345fc68 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-of9qfba-7792a4ced8e558f7d7d01633d345fc68 av-special-heading-h6  avia-builder-el-382  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Nur nach vorne ist keine Richtung \u2013 Den Markenkern beherrschen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ob6wxja-a2ca0298b6ee82a6a95f4f87ff89923c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ein Markenkern ist \u201eein\u201c Kern und kein Vieleck \u2013 Definieren Sie eine zentrale Markenbotschaft, an der sich das Wachstum ausrichtet\u2026<\/p>\n<p><em>Mandat Growthletter\u00ae, Ausgabe 01\/2015<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nu0spae-4baa85e2d278f86f434e08ff426d2a90\">\n#top .hr.hr-invisible.av-nu0spae-4baa85e2d278f86f434e08ff426d2a90{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-nu0spae-4baa85e2d278f86f434e08ff426d2a90 hr-invisible  avia-builder-el-384  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-385  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n7fikxy-0bbd0754b970be307dd0fd4ea5858706\">\n#top #wrap_all .avia-button.av-n7fikxy-0bbd0754b970be307dd0fd4ea5858706{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-n7fikxy-0bbd0754b970be307dd0fd4ea5858706:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/01-2015-Marke-den-Markenkern-beherrschen.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-n7fikxy-0bbd0754b970be307dd0fd4ea5858706 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mt5cmx2-b556765576ec55bb8f1022041da06906\">\n.flex_column.av-mt5cmx2-b556765576ec55bb8f1022041da06906{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mt5cmx2-b556765576ec55bb8f1022041da06906 av_one_third  avia-builder-el-386  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mecjtnq-fd850d0d33cb3cb1c6de958dedd2bcff\">\n#top .av-special-heading.av-mecjtnq-fd850d0d33cb3cb1c6de958dedd2bcff{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mecjtnq-fd850d0d33cb3cb1c6de958dedd2bcff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mecjtnq-fd850d0d33cb3cb1c6de958dedd2bcff .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mecjtnq-fd850d0d33cb3cb1c6de958dedd2bcff av-special-heading-h6  avia-builder-el-387  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Marken und Meinungsf\u00fchrer<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lp38hfq-6cacc36ef59a9a9a75db0de334260445 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>F\u00fcr das Wachstum eines Unternehmens ist es nicht unbedingt erforderlich, eine starke Marke aufzubauen und Meinungsf\u00fchrerschaft zu erreichen &#8230;<\/p>\n<p><em>a3 Marketing Media AdScience, Ausgabe 11-12\/2014<br \/>\n<strong>Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lcs1epy-517541c39f2a373fbed316c263b3f192\">\n#top .hr.hr-invisible.av-lcs1epy-517541c39f2a373fbed316c263b3f192{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-lcs1epy-517541c39f2a373fbed316c263b3f192 hr-invisible  avia-builder-el-389  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-390  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqodpvq-7cc337ed0f655cebe2b65c6a95f777f0\">\n#top #wrap_all .avia-button.av-kqodpvq-7cc337ed0f655cebe2b65c6a95f777f0{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kqodpvq-7cc337ed0f655cebe2b65c6a95f777f0:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/a3-Marketing-Marken-und-Meinungsfuehrer.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-kqodpvq-7cc337ed0f655cebe2b65c6a95f777f0 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kgghz6u-cb20d4e4e25fd91984c10c9daae493c9\">\n.flex_column.av-kgghz6u-cb20d4e4e25fd91984c10c9daae493c9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kgghz6u-cb20d4e4e25fd91984c10c9daae493c9 av_one_third  avia-builder-el-391  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jz8cvhi-3eddb548dfcb6f7e99b8843cd96438d5\">\n#top .av-special-heading.av-jz8cvhi-3eddb548dfcb6f7e99b8843cd96438d5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jz8cvhi-3eddb548dfcb6f7e99b8843cd96438d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jz8cvhi-3eddb548dfcb6f7e99b8843cd96438d5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jz8cvhi-3eddb548dfcb6f7e99b8843cd96438d5 av-special-heading-h6  avia-builder-el-392  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Emotion? Logisch!<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-je6zcue-fb458f7621bf00828454a319a6de3e6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Marke kann nicht rein rational gef\u00fchrt werden. Und: Markenf\u00fchrung ist Chefsache! Emotion schl\u00e4gt Vernunft, denn Vernunft bringt Menschen zum Denken &#8230;<\/p>\n<p><em>diy, Sonderausgabe (40 Jahre BHB), Seite 68-69<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ixd6sti-9123416e4aad064f9d18f4fc65c08f28\">\n#top .hr.hr-invisible.av-ixd6sti-9123416e4aad064f9d18f4fc65c08f28{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ixd6sti-9123416e4aad064f9d18f4fc65c08f28 hr-invisible  avia-builder-el-394  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-395  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-igkae7a-b8313275813fa4ccdab081bf4c17c14c\">\n#top #wrap_all .avia-button.av-igkae7a-b8313275813fa4ccdab081bf4c17c14c{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-igkae7a-b8313275813fa4ccdab081bf4c17c14c:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/02-2015-Marke-Innovationen-gezielt-voran-treiben.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-igkae7a-b8313275813fa4ccdab081bf4c17c14c avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-icfqqrq-cd09f8cd790753f054fc3827e21b808c\">\n.flex_column.av-icfqqrq-cd09f8cd790753f054fc3827e21b808c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-icfqqrq-cd09f8cd790753f054fc3827e21b808c av_one_third  avia-builder-el-396  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hrlkkjq-4e12d54b6cf91c436e0e7ac453773cee\">\n#top .av-special-heading.av-hrlkkjq-4e12d54b6cf91c436e0e7ac453773cee{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-hrlkkjq-4e12d54b6cf91c436e0e7ac453773cee .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hrlkkjq-4e12d54b6cf91c436e0e7ac453773cee .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-hrlkkjq-4e12d54b6cf91c436e0e7ac453773cee av-special-heading-h6  avia-builder-el-397  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Die Marke als Basis f\u00fcr profitables Wachstum<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-hb815c6-19f236ef67f43441b476b2690245edda '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wachstum ist ohne eine starke Marke m\u00f6glich, aber eine starke Marke als Motor des profitablen Wachstums erleichtert die Reise ungeheuer &#8230;<\/p>\n<p><em>KMU-Magazin, Ausgabe 05 2013, Seite 10-13<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gnrm21y-143d997673d6c330735de323b27e6c3a\">\n#top .hr.hr-invisible.av-gnrm21y-143d997673d6c330735de323b27e6c3a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-gnrm21y-143d997673d6c330735de323b27e6c3a hr-invisible  avia-builder-el-399  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-400  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g9c5cqu-616e2dcf55d8ed25130e05353fecf004\">\n#top #wrap_all .avia-button.av-g9c5cqu-616e2dcf55d8ed25130e05353fecf004{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-g9c5cqu-616e2dcf55d8ed25130e05353fecf004:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/Die-Marke-als-Basis-f%C3%BCr-profitables-Wachstum-KMU-Magazin-Mai-2013.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-g9c5cqu-616e2dcf55d8ed25130e05353fecf004 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g1577nq-f560b6a9baacd35244ee48e382ec67a7\">\n.flex_column.av-g1577nq-f560b6a9baacd35244ee48e382ec67a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-g1577nq-f560b6a9baacd35244ee48e382ec67a7 av_one_third  avia-builder-el-401  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fkumyh2-ea2306484b5abcf5b1fded58c25743c5\">\n#top .av-special-heading.av-fkumyh2-ea2306484b5abcf5b1fded58c25743c5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-fkumyh2-ea2306484b5abcf5b1fded58c25743c5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-fkumyh2-ea2306484b5abcf5b1fded58c25743c5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-fkumyh2-ea2306484b5abcf5b1fded58c25743c5 av-special-heading-h6  avia-builder-el-402  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >F\u00fcnf popul\u00e4re Irrt\u00fcmer \u00fcber Markenf\u00fchrung<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ety79vq-cd54e0e5ea6143ab82a33941247fb06d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brauchen wir \u00fcberhaupt Marken? Ist Marke Aufgabe des Marketings? Muss Marke gemessen werden? Und muss man andauernd die Kunden fragen &#8230;<\/p>\n<p><em>a3 Marketing Media AdScience, Ausgabe 05 2014,<br \/>\n<\/em><em><strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ebqtb5y-17401fa9152cf40257da579ac165b3d2\">\n#top .hr.hr-invisible.av-ebqtb5y-17401fa9152cf40257da579ac165b3d2{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ebqtb5y-17401fa9152cf40257da579ac165b3d2 hr-invisible  avia-builder-el-404  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-405  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ediqna-e00506e7c5f5f2dbafdd26b9aef69767\">\n#top #wrap_all .avia-button.av-1ediqna-e00506e7c5f5f2dbafdd26b9aef69767{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1ediqna-e00506e7c5f5f2dbafdd26b9aef69767:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/a3Marketing-Fuenf-populaere-Irrtuemer-ueber-Markenfuehrung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-1ediqna-e00506e7c5f5f2dbafdd26b9aef69767 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ddsotpi-0b7ebe3292051f68b7d2adb2e640e800\">\n.flex_column.av-ddsotpi-0b7ebe3292051f68b7d2adb2e640e800{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ddsotpi-0b7ebe3292051f68b7d2adb2e640e800 av_one_third  avia-builder-el-406  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cy5pc2u-5ffea5d99ac3e06359bf74aa07f24e3a\">\n#top .av-special-heading.av-cy5pc2u-5ffea5d99ac3e06359bf74aa07f24e3a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-cy5pc2u-5ffea5d99ac3e06359bf74aa07f24e3a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-cy5pc2u-5ffea5d99ac3e06359bf74aa07f24e3a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-cy5pc2u-5ffea5d99ac3e06359bf74aa07f24e3a av-special-heading-h6  avia-builder-el-407  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Der Wachstumsmotor<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-cpnz8xy-883858e0e8abbffc2cfeafadb85d2a2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2013 \u00dcber das richtige F\u00fchren einer Marke \u2013 Der \u201eApfel\u201c ist nach wie vor ein faszinierendes Beispiel f\u00fcr ein Ein-Marken-Unternehmen. Eine Marke ist kein Selbstl\u00e4ufer &#8230;<\/p>\n<p><em>Modern Office, Beilage zur WiWo, November 2013<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cdjbxvq-8694e73a0cd8c29289cf864a6ff4c7cb\">\n#top .hr.hr-invisible.av-cdjbxvq-8694e73a0cd8c29289cf864a6ff4c7cb{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-cdjbxvq-8694e73a0cd8c29289cf864a6ff4c7cb hr-invisible  avia-builder-el-409  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-410  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bluob7q-f1d4092c0e61d5d5916827bb09f42fe9\">\n#top #wrap_all .avia-button.av-bluob7q-f1d4092c0e61d5d5916827bb09f42fe9{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-bluob7q-f1d4092c0e61d5d5916827bb09f42fe9:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/Marke-als-Wachstumsmotor_Modern-Office.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-bluob7q-f1d4092c0e61d5d5916827bb09f42fe9 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4ze66e-def986839ff0ebb59937ff3f2da731c7\">\n.flex_column.av-b4ze66e-def986839ff0ebb59937ff3f2da731c7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b4ze66e-def986839ff0ebb59937ff3f2da731c7 av_one_third  avia-builder-el-411  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av789uu-a68460660ac3cb1c6b7308cb0fcc79ac\">\n#top .av-special-heading.av-av789uu-a68460660ac3cb1c6b7308cb0fcc79ac{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av789uu-a68460660ac3cb1c6b7308cb0fcc79ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av789uu-a68460660ac3cb1c6b7308cb0fcc79ac .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av789uu-a68460660ac3cb1c6b7308cb0fcc79ac av-special-heading-h6  avia-builder-el-412  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Markenf\u00fchrung \u2013 die Betonung liegt auf <span class='special_amp'>\u201e<\/span>F\u00fchrung<span class='special_amp'>\u201c<\/span><\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-a5ua6ue-7b918c94d5f1a47be42231ae4f88acf7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marken pr\u00e4gen unser Leben. Insbesondere im Einzelhandels-\/Endverbraucherbereich str\u00f6men t\u00e4glich Hunderte von Markenimpressionen auf uns &#8230;<\/p>\n<p><em>bdvb aktuell 118, Ausgabe 4\/2012, Seite 18-19<br \/>\n<strong>Prof. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10dlg86-6fb86ad5acd2f47ba1329c206c389e64\">\n#top .hr.hr-invisible.av-10dlg86-6fb86ad5acd2f47ba1329c206c389e64{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-10dlg86-6fb86ad5acd2f47ba1329c206c389e64 hr-invisible  avia-builder-el-414  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-415  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9h53ava-e16de9cab5790e5eb8ce38a14a4b0aa7\">\n#top #wrap_all .avia-button.av-9h53ava-e16de9cab5790e5eb8ce38a14a4b0aa7{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-9h53ava-e16de9cab5790e5eb8ce38a14a4b0aa7:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/1210_bdvb_10_12.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-9h53ava-e16de9cab5790e5eb8ce38a14a4b0aa7 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vvdpra-0f4ba9e6caf5fb1189bbc8275701a234\">\n.flex_column.av-8vvdpra-0f4ba9e6caf5fb1189bbc8275701a234{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8vvdpra-0f4ba9e6caf5fb1189bbc8275701a234 av_one_third  avia-builder-el-416  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8l3o8me-ecdf6642c2ac90f4702976012df50fec\">\n#top .av-special-heading.av-8l3o8me-ecdf6642c2ac90f4702976012df50fec{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-8l3o8me-ecdf6642c2ac90f4702976012df50fec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-8l3o8me-ecdf6642c2ac90f4702976012df50fec .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-8l3o8me-ecdf6642c2ac90f4702976012df50fec av-special-heading-h6  avia-builder-el-417  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Ob Marke oder Unternehmen: Wachstum kommt von innen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-82td91i-3bed56f13f3ffb86d79114a69a77b70b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Es ist nicht die Aussenwelt, die f\u00fcr Erfolg oder Misserfolg verantwortlich gemacht werden kann. Wachstum entstammt aus zielgerichteten Innovationen &#8230;<\/p>\n<p><em>Wirtschaftsmagazin Jahrbuch 2012, Seite 68-69,<strong><br \/>\nProf. Dr. Guido Quelle<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7fxdbt2-e1a975427f95e2e32c9e05a95620359b\">\n#top .hr.hr-invisible.av-7fxdbt2-e1a975427f95e2e32c9e05a95620359b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-7fxdbt2-e1a975427f95e2e32c9e05a95620359b hr-invisible  avia-builder-el-419  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-420  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72uyqqu-4d05871e6f3d3eb978fdcd5b48041960\">\n#top #wrap_all .avia-button.av-72uyqqu-4d05871e6f3d3eb978fdcd5b48041960{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-72uyqqu-4d05871e6f3d3eb978fdcd5b48041960:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/WM_Jahrbuch_Guido_Quelle.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-72uyqqu-4d05871e6f3d3eb978fdcd5b48041960 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel lesen<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i8j7dy-fc2579d6e049a09682c497e03fe768ef\">\n.flex_column.av-6i8j7dy-fc2579d6e049a09682c497e03fe768ef{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6i8j7dy-fc2579d6e049a09682c497e03fe768ef av_one_third  avia-builder-el-421  el_after_av_one_third  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-67yt0py-cc231768cfb627cbd651bd2e7f444153\">\n#top .av-special-heading.av-67yt0py-cc231768cfb627cbd651bd2e7f444153{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-67yt0py-cc231768cfb627cbd651bd2e7f444153 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-67yt0py-cc231768cfb627cbd651bd2e7f444153 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-67yt0py-cc231768cfb627cbd651bd2e7f444153 av-special-heading-h6  avia-builder-el-422  el_before_av_textblock  avia-builder-el-first '><h6 class='av-special-heading-tag'  itemprop=\"headline\"  >Wachstumsmotor anwerfen<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5sbxteu-34407adb00073dd5f540da1ac4f349e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Damit das Marketing die Voraussetzungen f\u00fcr eine m\u00f6glichst positive Markenbildung schaffen kann, muss es fest in die Unternehmensstrukturen integriert sein.<\/p>\n<p><em>MARKENARTIKEL, Ausgabe 7\/2012, Seite 58-59<br \/>\n<strong>Prof. Dr. Guido Quelle, Linda Vollberg<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-58hsdae-bf7e61a24d7dad223927fe8ffc04c0c1\">\n#top .hr.hr-invisible.av-58hsdae-bf7e61a24d7dad223927fe8ffc04c0c1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-58hsdae-bf7e61a24d7dad223927fe8ffc04c0c1 hr-invisible  avia-builder-el-424  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-425  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2k0me-4f365157ea563930e564667f371a01c7\">\n#top #wrap_all .avia-button.av-h2k0me-4f365157ea563930e564667f371a01c7{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-h2k0me-4f365157ea563930e564667f371a01c7:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mandat.de\/de\/wp-content\/uploads\/MA0712_S58-59_Marketing-Markenbildung.pdf' class='avia-color-theme-color avia-button avia-button-fullwidth av-h2k0me-4f365157ea563930e564667f371a01c7 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Ganzen Artikel 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