{"id":18993,"date":"2019-06-06T07:18:23","date_gmt":"2019-06-06T05:18:23","guid":{"rendered":"http:\/\/mandat.de\/de\/?page_id=18993"},"modified":"2019-06-11T15:12:52","modified_gmt":"2019-06-11T13:12:52","slug":"gerechtigkeit-verstaendlich-machen-mit-klarem-wachstumsfokus","status":"publish","type":"page","link":"https:\/\/mandat.de\/de\/testimonials\/erfolgsgeschichten\/gerechtigkeit-verstaendlich-machen-mit-klarem-wachstumsfokus\/","title":{"rendered":"Gerechtigkeit verst\u00e4ndlich machen &#8211; mit klarem Wachstumsfokus"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">Gerechtigkeit verst\u00e4ndlich machen &#8211; mit klarem Wachstumsfokus<\/h1>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-3  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-041d26517196824bf8b61f3d2f142e61\">\n.avia-image-container.av-av_image-041d26517196824bf8b61f3d2f142e61 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-041d26517196824bf8b61f3d2f142e61 .av-image-caption-overlay-center{\ncolor:#003d7a;\nfont-size:24px;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-041d26517196824bf8b61f3d2f142e61 av-styling-no-styling av-hover-grow avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-left  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-19021 avia-img-lazy-loading-not-19021 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein.jpg\" alt='' title='iStock-925008268-klein'  height=\"1344\" width=\"2016\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein.jpg 2016w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-300x200.jpg 300w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-768x512.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-1030x687.jpg 1030w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-1500x1000.jpg 1500w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-705x470.jpg 705w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-925008268-klein-450x300.jpg 450w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-634e35fb15ac972430ae73db43abed46\">\n#top .av-special-heading.av-av_heading-634e35fb15ac972430ae73db43abed46{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-634e35fb15ac972430ae73db43abed46 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-634e35fb15ac972430ae73db43abed46 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-634e35fb15ac972430ae73db43abed46 av-special-heading-h2  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Klienten-Herausforderung<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-7  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Unser Klient \u2013 eine kirchliche Bildungseinrichtung \u2013 stand vor der Herausforderung, einen Weg zu finden, um die Menschen wieder verst\u00e4rkt f\u00fcr die <strong>Denkhaltung der Kirche<\/strong> in <strong>sozialethischen<\/strong> <strong>Fragestellungen<\/strong> zu interessieren und so den <strong>Gemeinsinn f\u00fcr Gerechtigkeit<\/strong> in allen Gesellschaftsbereichen zu f\u00f6rdern.<\/li>\n<\/ul>\n<ul>\n<li>Als Sprachrohr der gesellschaftspolitischen Orientierung existierte bereits eine <strong>hauseigene<\/strong> <strong>Publikation<\/strong>, die <strong>bekannter<\/strong> werden und an <strong>Reichweite<\/strong> <strong>gewinnen<\/strong> sollte.<\/li>\n<\/ul>\n<ul>\n<li><strong>Kommunikations<\/strong>&#8211; und <strong>Vertriebswege<\/strong> waren bisher nur <strong>eingeschr\u00e4nkt<\/strong> vorhanden. Zeitliche und fachliche <strong>Engp\u00e4sse<\/strong> sorgten daf\u00fcr, dass weder ein <strong>klares Bild<\/strong> der <strong>Zielgruppe<\/strong> noch der <strong>Wettbewerbssituation<\/strong> vorhanden war. <strong>Know-how<\/strong> im Bereich Marketing <strong>fehlte<\/strong>.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-9  el_after_av_one_half  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-19d674c16a14a4558e15acb36b805dff\">\n.avia-section.av-av_section-19d674c16a14a4558e15acb36b805dff{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-19d674c16a14a4558e15acb36b805dff main_color avia-section-default avia-no-shadow  avia-builder-el-10  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18993'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-11  el_before_av_one_half  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av-av_image-e96b7395599e102a3e319d4047dd291c av-styling-no-styling av-hover-grow avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-left  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-19022 avia-img-lazy-loading-not-19022 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein.jpg\" alt='' title='iStock-937198778-klein'  height=\"922\" width=\"1382\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein.jpg 1382w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein-300x200.jpg 300w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein-768x512.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein-1030x687.jpg 1030w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein-705x470.jpg 705w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-937198778-klein-450x300.jpg 450w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-e9acfb008f7a200f01c4cf6e64a31ab6\">\n#top .av-special-heading.av-av_heading-e9acfb008f7a200f01c4cf6e64a31ab6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-e9acfb008f7a200f01c4cf6e64a31ab6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-e9acfb008f7a200f01c4cf6e64a31ab6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-e9acfb008f7a200f01c4cf6e64a31ab6 av-special-heading-h2  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Mandat Intervention<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>In moderierten und strukturierten Arbeitstreffen mit dem Chefredakteur und dem stellvertretenden Direktor der Bildungseinrichtung als leistungsf\u00e4hige Tr\u00e4ger der Publikation haben wir die <strong>grunds\u00e4tzlichen<\/strong> <strong>Struturelemente<\/strong> eines <strong>Marketing-Konzeptes<\/strong> erarbeitet, um eine ganzheitliche Strategie zur <strong>Steigerung<\/strong> <strong>der Abonnentenzahlen<\/strong> zu entwickeln. Wir haben die Arbeitstreffen nicht nur strukturell, sondern vor allem auch inhaltlich unterst\u00fctzt, sodass das Marken- und Marketing-Know-how innerhalb der Bildungseinrichtung deutlich gewachsen ist.<\/li>\n<\/ul>\n<ul>\n<li>Wir haben die <strong>Marke<\/strong> <strong>konturiert<\/strong>, den <strong>Markenkern<\/strong> <strong>definiert<\/strong> und ein <strong>Markenbild<\/strong> <strong>entworfen<\/strong>, das angefangen von einer konsistenten Konzeption der Zeitschrift bis hin zu gezielten Marketing- und Vertriebst\u00e4tigkeiten ein einheitliches <strong>kongruentes<\/strong> <strong>Vorgehen<\/strong> erm\u00f6glicht, um eine <strong>starke<\/strong> <strong>Marke<\/strong> zu entwickeln.<\/li>\n<\/ul>\n<ul>\n<li>Wir haben <strong>potenzielle<\/strong> <strong>H\u00fcrden<\/strong> der Verbreitung sowie den aktuellen <strong>Abonnentenstamm<\/strong> analysiert und Wege gefunden, die Reichweite der Zeitschrift zu vergr\u00f6\u00dfen. Wir haben neue <strong>potenzielle<\/strong> <strong>Abonnentengruppen<\/strong> erschlossen und auch hier ein <strong>definiertes<\/strong> <strong>Vorgehens<\/strong> der jeweiligen Zielgruppenansprache entwickelt.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18993'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  avia-builder-el-18  el_after_av_section  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class='avia-image-container av-av_image-82517fa62933efa87bda7ac7025eac06 av-styling-no-styling av-hover-grow avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-left  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-19020 avia-img-lazy-loading-not-19020 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein.jpg\" alt='' title='iStock-941491560-klein'  height=\"926\" width=\"1390\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein.jpg 1390w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein-300x200.jpg 300w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein-768x512.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein-1030x686.jpg 1030w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein-705x470.jpg 705w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2019\/06\/iStock-941491560-klein-450x300.jpg 450w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-21  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a91e642d6f2fe0087c72fed0f2741740\">\n#top .av-special-heading.av-av_heading-a91e642d6f2fe0087c72fed0f2741740{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a91e642d6f2fe0087c72fed0f2741740 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a91e642d6f2fe0087c72fed0f2741740 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a91e642d6f2fe0087c72fed0f2741740 av-special-heading-h2  avia-builder-el-22  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Resultate<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-4474f20d2389e2e5ecf918a02da5132e\">\n#top .hr.hr-invisible.av-av_hr-4474f20d2389e2e5ecf918a02da5132e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-4474f20d2389e2e5ecf918a02da5132e hr-invisible  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