{"id":21854,"date":"2020-04-07T14:34:04","date_gmt":"2020-04-07T12:34:04","guid":{"rendered":"https:\/\/mandat.de\/de\/?page_id=21854"},"modified":"2020-06-04T16:41:14","modified_gmt":"2020-06-04T14:41:14","slug":"linda-vollberg-managing-partner","status":"publish","type":"page","link":"https:\/\/mandat.de\/de\/about\/we-are-mandat\/linda-vollberg-managing-partner\/?lang=en","title":{"rendered":"Linda Vollberg, Managing Partner"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-0716e71dba29dad052838a83ac14e7f9\">\n#top .av-special-heading.av-av_heading-0716e71dba29dad052838a83ac14e7f9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-0716e71dba29dad052838a83ac14e7f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-0716e71dba29dad052838a83ac14e7f9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-0716e71dba29dad052838a83ac14e7f9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Linda Vollberg<\/h2><div class='av-subheading av-subheading_below'><p>Managing Partner<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-577210023eb6854b735f77c391087942\">\n.flex_column.av-av_two_third-577210023eb6854b735f77c391087942{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-577210023eb6854b735f77c391087942 av_two_third  avia-builder-el-2  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic top-to-bottom av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2de302bf1aa3cf4c9157dbe6f50ac7eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Linda Vollberg is an expert for brand management and brand contouring at Mandat. With discipline, knowledge, a wealth of ideas and a high degree of empathy and commitment to Mandat clients, she has succeeded in rising from a valued intern to managing partner within ten years.<\/p>\n<p>Linda started her career at Mandat in 2010 while she was still studying industrial engineering. Her academic education honed Linda&#8217;s ability to think in terms of processes and structures, a capability which she now deploys to maximum effect in client projects. This process- and structure-oriented approach also enables her to develop strategic and conceptual ideas \u2013 and not just on paper; she also guides them to implementation in collaboration with Mandat clients. She has been a management consultant with Mandat since 2011, after successfully completing her studies at the top of her class. At the beginning of 2016, Linda Vollberg was appointed Senior Consultant, in August 2018 she was appointed Authorized Signatory and since 2020 she has also been a partner at Mandat and was appointed to the management board.<\/p>\n<p>To date Linda Vollberg has led or actively contributed to more than 50 client projects. The substantive focus of her projects often revolves around the successful future of the company &#8211; both at the level of strategy development and brand positioning. In the field of brand management in particular, Linda has demonstrated both scholarly and practical expertise. At Mandat she developed two academic papers on the topic of &#8222;Branding System Companies at the POS as a Lever for Profitable Growth&#8220; as part of the <em>Mandat Campus<\/em> series, published in 2012. In addition, she is the author of the book <em>Marke ist nicht Marketing<\/em> (<em>Brand is not Marketing<\/em>), which was published in 2018, and has published some 100 articles on brand management and strategy implementation.<\/p>\n<p>Her extensive practical expertise is in high demand among Mandat clients and is an essential pillar of Mandat&#8217;s development. Linda&#8217;s main objective is to view the brand as a strategic element &#8211; a vehicle for growth &#8211; to promote a clear, contoured attainment of strategic goals. In doing so, she always takes a holistic view of the brand &#8211; from the inside out and from the client&#8217;s perspective. After all, the external perception of a brand first has to be lived internally. Linda also represents the exciting field of the brand as a speaker at national and international conferences and events.<\/p>\n<p>As head of the International Brand Colloquium, which Mandat has been organizing since 2012, Linda is in charge of one of the most prestigious brand events in the German-speaking world. This annual forum for thought leaders in the field of brand management traditionally brings together entrepreneurs, executive board members, managing directors and senior managers in the Seeon Monastery in Chiemgau, Germany, to ignite strong brands and promote corporate growth in a small, exclusive forum.<\/p>\n<p>Linda hails from the town of Schwerte, Germany where she lives with her husband and her canine companion Catinka.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_third-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_third  avia-builder-el-4  el_after_av_two_third  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-788ca2c68ba7d06e041e46581fd0ade5\">\n.avia-image-container.av-av_image-788ca2c68ba7d06e041e46581fd0ade5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-788ca2c68ba7d06e041e46581fd0ade5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-788ca2c68ba7d06e041e46581fd0ade5 av-styling-no-styling avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-15688 avia-img-lazy-loading-not-15688 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg.jpg\" alt='' title='Portrait Linda Vollberg'  height=\"1500\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg.jpg 1000w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg-200x300.jpg 200w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg-768x1152.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg-687x1030.jpg 687w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg-470x705.jpg 470w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2017\/07\/Portrait-Linda-Vollberg-450x675.jpg 450w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fourth-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-15d750bd1b332b34c6e70b077ebbccdf av_one_fourth  avia-builder-el-6  el_after_av_one_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='avia-button-wrap av-av_button-4c52f53b46f6b9eed8943b0b5591a7d9-wrap avia-button-left  avia-builder-el-7  avia-builder-el-no-sibling '><a href='https:\/\/mandat.de\/de\/services\/speaking\/?lang=en#lv-speaking'  class='avia-button av-av_button-4c52f53b46f6b9eed8943b0b5591a7d9 avia-icon_select-no avia-size-medium avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >Find out more about<br \/>\nLinda Vollberg as Speaker<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":21349,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/21854"}],"collection":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/comments?post=21854"}],"version-history":[{"count":0,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/21854\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/21349"}],"wp:attachment":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/media?parent=21854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}