{"id":32157,"date":"2025-03-26T18:24:52","date_gmt":"2025-03-26T17:24:52","guid":{"rendered":"https:\/\/mandat.de\/de\/?page_id=32157"},"modified":"2025-10-15T17:54:36","modified_gmt":"2025-10-15T15:54:36","slug":"mittelstand-gewinner","status":"publish","type":"page","link":"https:\/\/mandat.de\/de\/wachstums-know-how\/mittelstand-gewinner\/","title":{"rendered":"Mittelstand-Gewinner"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  style='height: 201px;'  ><link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i\" rel=\"stylesheet\"><div id=\"layerslider_124_1uc68ar40gxge\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1280px;height:200px;margin:0 auto;margin-bottom: 0px;\"><div class=\"ls-slide\" ><img width=\"1280\" 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https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/3D-MockUp_Vollberg_Mittelstand-Gewinner3-1-594x705.png 594w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nuji0hp-7cfa3b76fa3c998d5b2015fa68428de2\">\n#top .hr.hr-invisible.av-nuji0hp-7cfa3b76fa3c998d5b2015fa68428de2{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-nuji0hp-7cfa3b76fa3c998d5b2015fa68428de2 hr-invisible  avia-builder-el-10  el_after_av_image  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-11  el_after_av_hr  el_before_av_textblock '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p9fcikd-7f643b4b340ec9c387d07a1cefa9a04c\">\n#top #wrap_all .avia-button.av-p9fcikd-7f643b4b340ec9c387d07a1cefa9a04c:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wachstums-know-how\/mittelstand-gewinner-login\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-p9fcikd-7f643b4b340ec9c387d07a1cefa9a04c avia-icon_select-no avia-color-theme-color'  ><span class='avia_iconbox_title' >Zu allen Methoden und Checklisten<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><br \/>\n<section  class='av_textblock_section av-qyiwbul-4b4cf46849055cdd6fcc3a3599e4df19 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Mit Erwerb des Buches erhalten Sie Zugang zu diesem exklusiven Login-Bereich.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" 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av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Mittelstand-Gewinner<\/h2><div class='av-subheading av-subheading_below'><p>Strategie, Marke und Vertrieb f\u00fcr zukunftsf\u00e4hige Unternehmen<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rbn12kd-b922514b2ac9134c4168dd65c04ef6f0\">\n#top .hr.hr-invisible.av-rbn12kd-b922514b2ac9134c4168dd65c04ef6f0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-rbn12kd-b922514b2ac9134c4168dd65c04ef6f0 hr-invisible  avia-builder-el-15  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-19jz6m5-90d427a8ec0fc418d897379197a3cf24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Was unterscheidet wachstumsstarke Unternehmen von weniger erfolgreichen?<br \/>\nWelche Strategien f\u00fchren wirklich zum Erfolg \u2013 und wie lassen sie sich direkt umsetzen?<\/strong><\/p>\n<p>Mittelst\u00e4ndische Unternehmen stehen heute vor zahlreichen Herausforderungen: steigendem Wettbewerbsdruck, sich wandelnden M\u00e4rkten und einer komplexen Kundenansprache. Wachstum ist m\u00f6glich \u2013 doch es erfordert klare Strategien und gezielte Umsetzung. Viele Unternehmen scheitern nicht an Ideen, sondern an der Umsetzung. Strategien bleiben Konzepte, Marken verlieren an Strahlkraft, Vertriebsteams arbeiten ineffizient. Ohne klare Strategie und strukturierte Marken- und Vertriebsarbeit bleibt Wachstum dem Zufall \u00fcberlassen.<\/p>\n<p>Die Autoren Linda und Fabian Vollberg geben mittelst\u00e4ndischen Unternehmen erprobte Methoden und Beispiele an die Hand: strategische Klarheit schaffen, die Marke gezielt positionieren und den Vertrieb messbar optimieren. Mit praxistauglichen Vorgehensweisen, branchen\u00fcbergreifend gesammelten Erfolgsmustern und direkt anwendbaren Impulsen zeigen sie, wie Unternehmen nachhaltig wachsen \u2013 ohne unn\u00f6tige Umwege. 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avia-no-shadow  avia-builder-el-19  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-manoguwd-793940588b9775b741c5ee4b38b2e01c\">\n#top .av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c{\npadding-bottom:0;\nfont-size:40px;\n}\nbody .av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-manoguwd-793940588b9775b741c5ee4b38b2e01c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-manoguwd-793940588b9775b741c5ee4b38b2e01c av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-20  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ein Blick ins Buch<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g1s3vh-0c6d9d01aa051ede5830c4a6d019bf12\">\n#top .hr.hr-invisible.av-1g1s3vh-0c6d9d01aa051ede5830c4a6d019bf12{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1g1s3vh-0c6d9d01aa051ede5830c4a6d019bf12 hr-invisible  avia-builder-el-21  el_after_av_heading  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10y9hq5-f421e8d212c3ab9e64cec6e75cd23a1e\">\n.flex_column.av-10y9hq5-f421e8d212c3ab9e64cec6e75cd23a1e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10y9hq5-f421e8d212c3ab9e64cec6e75cd23a1e av_one_full  avia-builder-el-22  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tfa41p-4d242a869ed825f6c94ea4dccf27a8d2\">\n.avia-section.av-3tfa41p-4d242a869ed825f6c94ea4dccf27a8d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-3tfa41p-4d242a869ed825f6c94ea4dccf27a8d2 main_color avia-section-default avia-no-shadow  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5\">\n#top .av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5{\npadding-bottom:0;\nfont-size:40px;\n}\nbody .av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3ltpfkt-acd079f3cedc4af9e3ddabd826aa75f5 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-25  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcber die Autoren<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zut7kt-ff2e770f3d02b971987621dd1eba00b3\">\n#top .hr.hr-invisible.av-2zut7kt-ff2e770f3d02b971987621dd1eba00b3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2zut7kt-ff2e770f3d02b971987621dd1eba00b3 hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kkdyt9-38567e41e29408b1d2687f91bb3cf93f\">\n.flex_column.av-2kkdyt9-38567e41e29408b1d2687f91bb3cf93f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2kkdyt9-38567e41e29408b1d2687f91bb3cf93f av_one_half  avia-builder-el-27  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-4qj8gt-ec2498d0d2eb1a3f2d1a081bc492e3bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Linda und Fabian Vollberg sind nicht nur ein Unternehmerpaar, sondern auch ein eingespieltes Beratungsteam f\u00fcr den Mittelstand. Seit \u00fcber einem Jahrzehnt unterst\u00fctzen sie mit der Mandat Managementberatung familiengef\u00fchrte Unternehmen in der Dach-Region dabei, profitabel zu wachsen.<\/p>\n<p><strong>Ihr Fokus: Strategie, Marke und Vertrieb erfolgreich in die Praxis umsetzen.<\/strong><\/p>\n<p>Als Gesellschafter und Gesch\u00e4ftsf\u00fchrer verbinden sie strategische Klarheit mit pragmatischer Umsetzung. Ihr Ansatz ist praxisnah, l\u00f6sungsorientiert und auf nachhaltiges Wachstum ausgerichtet. Mit einem tiefen Verst\u00e4ndnis f\u00fcr unternehmerische Herausforderungen und einer Leidenschaft f\u00fcr den Mittelstand helfen sie ihren Klienten, Erfolgsmuster zu erkennen und direkt anzuwenden \u2013 f\u00fcr messbare Fortschritte und langfristigen Unternehmenserfolg.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5qqe1p-8469e51306db3f49cc8e4c3d68c025fe\">\n.flex_column.av-5qqe1p-8469e51306db3f49cc8e4c3d68c025fe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5qqe1p-8469e51306db3f49cc8e4c3d68c025fe av_two_fifth  avia-builder-el-29  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itm4e5-ec845336a2a323b7135341910e0360fd\">\n.avia-image-container.av-itm4e5-ec845336a2a323b7135341910e0360fd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-itm4e5-ec845336a2a323b7135341910e0360fd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-itm4e5-ec845336a2a323b7135341910e0360fd av-styling-no-styling av-hover-grow avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-32164 avia-img-lazy-loading-not-32164 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg.jpg\" alt='' title='Linda und Fabian Vollberg'  height=\"1333\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg.jpg 2000w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-300x200.jpg 300w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-1030x686.jpg 1030w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-768x512.jpg 768w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-1536x1024.jpg 1536w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-1500x1000.jpg 1500w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/03\/Linda-und-Fabian-Vollberg-705x470.jpg 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u71x3x-ffa1e9f2d21745286d8daa273df5e501\">\n#top .hr.hr-invisible.av-u71x3x-ffa1e9f2d21745286d8daa273df5e501{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-u71x3x-ffa1e9f2d21745286d8daa273df5e501 hr-invisible  avia-builder-el-31  el_after_av_two_fifth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lcad4v1-76f209919c3c118175c41e21a35d4dae\">\n.avia-section.av-lcad4v1-76f209919c3c118175c41e21a35d4dae{\nbackground-color:#133370;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-lcad4v1-76f209919c3c118175c41e21a35d4dae main_color avia-section-default avia-no-shadow  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39\">\n#top .av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39{\npadding-bottom:0;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kw4122l-ceb83e7ed1b33625acfb46929d5a9f39 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Kontakt zu den Autoren<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kbfoxkt-df7f57f9b6aa7f26473342f7d463a974\">\n#top .hr.hr-invisible.av-kbfoxkt-df7f57f9b6aa7f26473342f7d463a974{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kbfoxkt-df7f57f9b6aa7f26473342f7d463a974 hr-invisible  avia-builder-el-34  el_after_av_heading  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ykwb7h-a9818ca75d35e8aa39b004a561cb0522\">\n.flex_column.av-1ykwb7h-a9818ca75d35e8aa39b004a561cb0522{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ykwb7h-a9818ca75d35e8aa39b004a561cb0522 av_one_fourth  avia-builder-el-35  el_after_av_hr  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8q122oe-46d114cdd978b7104b6b678cc5465708\">\n#top .av_textblock_section.av-m8q122oe-46d114cdd978b7104b6b678cc5465708 .avia_textblock{\ncolor:#cecece;\n}\n<\/style>\n<section  class='av_textblock_section av-m8q122oe-46d114cdd978b7104b6b678cc5465708 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Linda Vollberg<\/h3>\n<p style=\"text-align: center;\">Gesch\u00e4ftsf\u00fchrende Gesellschafterin<\/p>\n<p style=\"text-align: center;\"><a href=\"mailto:linda.vollberg@mandat.de\">linda.vollberg@mandat.de<\/a><br \/>\n+49 231 9742-390<\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-6jb731-b1ff7f04b4f8914b831d4c28e1fe821f av-social-sharing-box-square  avia-builder-el-37  el_after_av_textblock  el_before_av_hr  av-social-sharing-box-color-bg av-social-sharing-box-same-width av-social-sharing-center'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Link to LinkedIn\" href='https:\/\/www.linkedin.com\/in\/linda-vollberg-65076515b\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Link to LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Link to LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-106teql-7d287a894ff35677c5cc92ea584e1b8b\">\n#top .hr.hr-invisible.av-106teql-7d287a894ff35677c5cc92ea584e1b8b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-106teql-7d287a894ff35677c5cc92ea584e1b8b hr-invisible  avia-builder-el-38  el_after_av_social_share  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hr42q65-7dd07ee48ef5c76acca17b724e4e9a8f\">\n.flex_column.av-hr42q65-7dd07ee48ef5c76acca17b724e4e9a8f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hr42q65-7dd07ee48ef5c76acca17b724e4e9a8f av_one_fourth  avia-builder-el-39  el_after_av_one_fourth  el_before_av_two_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j4hi7jx-b6e7082beb3b202157659eebd774cc69\">\n#top .av_textblock_section.av-j4hi7jx-b6e7082beb3b202157659eebd774cc69 .avia_textblock{\ncolor:#cecece;\n}\n<\/style>\n<section  class='av_textblock_section av-j4hi7jx-b6e7082beb3b202157659eebd774cc69 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Fabian Vollberg<\/h3>\n<p style=\"text-align: center;\">Gesch\u00e4ftsf\u00fchrender Gesellschafter<\/p>\n<p style=\"text-align: center;\"><a href=\"mailto:fabian.vollberg@mandat.de\">fabian.vollberg@mandat.de<\/a><br \/>\n+49 231 9742-390<\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-m8q12u9c-231a523ae8d8005dd3f2837911d017ec av-social-sharing-box-square  avia-builder-el-41  el_after_av_textblock  el_before_av_hr  av-social-sharing-box-color-bg av-social-sharing-box-same-width av-social-sharing-center'><div class=\"av-share-box\"><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Link to LinkedIn\" href='https:\/\/www.linkedin.com\/in\/fabian-vollberg-38116a104\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Link to LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Link to LinkedIn<\/span><\/a><\/li><\/ul><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdn0f1-341c25ad35016d0f640be87e0cc37c67\">\n#top .hr.hr-invisible.av-kdn0f1-341c25ad35016d0f640be87e0cc37c67{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kdn0f1-341c25ad35016d0f640be87e0cc37c67 hr-invisible  avia-builder-el-42  el_after_av_social_share  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nlwyv1-7afb681b3736e026f4c2e942a88cb825\">\n.flex_column.av-nlwyv1-7afb681b3736e026f4c2e942a88cb825{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nlwyv1-7afb681b3736e026f4c2e942a88cb825 av_two_fifth  avia-builder-el-43  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19tsu3h-92636cf5d880c94b1b779ec17c61d2c1\">\n.avia-image-container.av-19tsu3h-92636cf5d880c94b1b779ec17c61d2c1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-19tsu3h-92636cf5d880c94b1b779ec17c61d2c1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-19tsu3h-92636cf5d880c94b1b779ec17c61d2c1 av-styling-no-styling av-hover-grow avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-44  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-32584 avia-img-lazy-loading-not-32584 avia_image ' src=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/05\/Mittelstand-Gewinner-Kachel-2.jpg\" alt='' title='Mittelstand-Gewinner-Kachel-2'  height=\"786\" width=\"694\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/05\/Mittelstand-Gewinner-Kachel-2.jpg 694w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/05\/Mittelstand-Gewinner-Kachel-2-265x300.jpg 265w, https:\/\/mandat.de\/de\/wp-content\/uploads\/2025\/05\/Mittelstand-Gewinner-Kachel-2-622x705.jpg 622w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-h7x7bst-5050cc1efbda9fc396d601dfd9f3b657 main_color avia-section-default avia-no-shadow  avia-builder-el-45  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d\">\n#top .av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d{\npadding-bottom:0;\nfont-size:40px;\n}\nbody .av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-gt6s8yl-1f1b02f9e61be80e6d231d2a9078d01d av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-46  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Rezensionen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gdjuwhp-9b9b1b700f8cb3b8c486a56c26a6315f\">\n#top .hr.hr-invisible.av-gdjuwhp-9b9b1b700f8cb3b8c486a56c26a6315f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-gdjuwhp-9b9b1b700f8cb3b8c486a56c26a6315f hr-invisible  avia-builder-el-47  el_after_av_heading  el_before_av_content_slider '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-content-slider-element-container av-ft97qwt-e7359ebcc114ef602025a6537d6189c1 avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-even  avia-builder-el-48  el_after_av_hr  el_before_av_content_slider  av-small-hide av-mini-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-dy7kghp-1-eb5cf1c190a34842fc91213b53d14fac flex_column av_one_half post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eIch habe &#8222;Mittelstand-Gewinner&#8220; mit gro\u00dfem Interesse gelesen und dadurch viele Impulse und Anregungen erhalten. Das Buch zeigt die umfassenden Erfahrungen der Autoren in der Mittelstandsberatung, die in den aktuellen, ver\u00e4nderten Rahmenbedingungen besonders relevant sind.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Prof. Dr. Claus W. Gerberich<\/h5>\n<p>Inhaber,<br \/>\nGERBERICH CONSULTING AG<\/p>\n<\/div><\/section><section class='slide-entry av-dy7kghp-d9377c48ee7d92217262cca798149b13 flex_column av_one_half post-entry slide-entry-overview slide-loop-2 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDas Buch Mittelstand-Gewinner hat mir sehr gut gefallen. Pragmatisch, kurzweilig, auf den Punkt. Richtig klasse.&#8220;<\/em><\/p>\n<\/blockquote>\n<h5>Sabrina Wendt<\/h5>\n<p>Gesch\u00e4ftsf\u00fchrerin,<br \/>\nWirtschaftsverband Emsland e.V.<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-dy7kghp-2-918fea5b707882a85d50c1ed19263b39 flex_column av_one_half post-entry slide-entry-overview slide-loop-3 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDie beiden Autoren beleuchten sehr pragmatisch, was mittelst\u00e4ndische Unternehmen in den Bereichen Strategie, Marke und Vertrieb tun \u2013 und im Zweifel besser lassen sollten. Dabei \u00fcberzeugen sie mit einer klaren Sprache und scheuen sich nicht, auch scheinbare Selbstverst\u00e4ndlichkeiten anzusprechen, die im Unternehmensalltag allzu oft unbeachtet bleiben. Ein rundum gelungenes Buch, das ich sehr empfehlen kann.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Thorsten Giersch<\/h5>\n<p>Chefredakteur,<br \/>\nMarkt und Mittelstand<\/p>\n<\/div><\/section><section class='slide-entry av-1j2qfkt-2ed6f61912a88ea79873c4e08064a9e0 flex_column av_one_half post-entry slide-entry-overview slide-loop-4 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eGewaltig! Dieses Buch ist eine Enzyklop\u00e4die f\u00fcr F\u00fchrung und profitables Wachstum. Die praktische und erlebte Beratungserfahrung der Autoren im Mittelstand ist in jedem Satz sp\u00fcrbar. Ich unterschreibe jede Empfehlung in diesem Werk \u2013 es zu lesen, ist ein Muss!\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Dr. Dieter F. Kindermann<\/h5>\n<p>Vorsitzender des Pr\u00e4sidialbeirats,<br \/>\nBUNDESVERBAND DEUTSCHER MITTELSTAND e.V. &#8211; BM &#8211; Wir Eigent\u00fcmerunternehmer<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-eufapr1-81dffd73207e89f757a3f8b5ed4ef654 flex_column av_one_half post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDas Buch ist ein Nordstern f\u00fcr nachhaltig profitables Wachstum. Praxisnah f\u00fcr den Mittelstand: Voller Leidenschaft und sympathisch untermauern die Autoren mit gelungenen Praxisbeispielen die sorgf\u00e4ltig herausgearbeiteten Empfehlungen. Man sp\u00fcrt die langj\u00e4hrigen Erfahrungen mit mittelst\u00e4ndisch gepr\u00e4gten Kunden und das Tiefe Wissen in der Strategieentwicklung und ihrer Realisierung auf jeder Seite. Zudem sind die konkreten Handlungsanleitungen gut anzuwenden.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Christian Steinberg<\/h5>\n<p>Vorstand Global Market \/ CSO,<br \/>\nWarema Renkhoff SE<\/p>\n<\/div><\/section><section class='slide-entry av-ed83wm5-97541c3f622a2732b45fa56bf307431d flex_column av_one_half post-entry slide-entry-overview slide-loop-6 slide-parity-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDieses Buch trifft genau den Nerv der Zeit. \u201eGewinnen wollen\u201c \u2013 das ist die Haltung, die Unternehmen heute brauchen. Was das Buch besonders macht, ist die klare, verst\u00e4ndliche Sprache. Es braucht kein BWL-Studium, um die Inhalte zu verstehen und umzusetzen. Ganz im Gegenteil: Die Autoren haben es geschafft, komplexe Zusammenh\u00e4nge so zu erkl\u00e4ren, dass sie sofort anwendbar sind. Aus ihrer langj\u00e4hrigen Erfahrung heraus vermitteln sie pragmatische Ans\u00e4tze, die direkt Lust auf Umsetzung machen.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Patrick M\u00fcller Sarmiento<\/h5>\n<p>CEO,<br \/>\nZertus GmbH<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-dy7kghp-1-2-a38908fb95366dcf998b4c6fea06104b flex_column av_one_half post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eEs handelt sich um eine gleicherma\u00dfen inspirierende wie pragmatische \u201eAnleitung\u201c f\u00fcr erfolgreiches unternehmerisches Agieren unter sich mit zunehmender Geschwindigkeit ver\u00e4ndernden Rahmenbedingungen, mit dem Markenkern als Nukleus. Garniert mit viel Detailwissen und Erfahrungswerten.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Lars Diedrichs<\/h5>\n<p>Gesch\u00e4ftsf\u00fchrender Gesellschafter,<br \/>\nDMV &#8211; Diedrichs Markenvertrieb GmbH &amp; Co. KG<\/p>\n<\/div><\/section><section class='slide-entry av-mgs62zer-422a58e2627baf876877b461d214c9ff flex_column av_one_half post-entry slide-entry-overview slide-loop-8 slide-parity-even  post-entry-last  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eEin vielseitiges und praxisnahes Buch\u00a0f\u00fcr alle Vertriebler mit Wachstums-Genen.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Ursula K\u00f6nig<\/h5>\n<p>Inhaberin,<br \/>\nUrsula K\u00f6nig GmbH, Psychologie &amp; Beratung<\/p>\n<\/div><\/section><\/div><\/div><\/div>\n<div  class='avia-content-slider-element-container av-m8q1kn22-f99e5dbf6eeb199f2134bb838dccf23c avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-49  el_after_av_content_slider  avia-builder-el-last  av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-ip3871-1-d2231336684db3923617b30cdad1d3a0 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eIch habe &#8222;Mittelstand-Gewinner&#8220; mit gro\u00dfem Interesse gelesen und dadurch viele Impulse und Anregungen erhalten. Das Buch zeigt die umfassenden Erfahrungen der Autoren in der Mittelstandsberatung, die in den aktuellen, ver\u00e4nderten Rahmenbedingungen besonders relevant sind.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Prof. Dr. Claus W. Gerberich<\/h5>\n<p>Inhaber,<br \/>\nGERBERICH CONSULTING AG<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-ip3871-400680e4e035d992e01e82648578e171 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-2 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDas Buch Mittelstand-Gewinner hat mir sehr gut gefallen. Pragmatisch, kurzweilig, auf den Punkt. Richtig klasse.&#8220;<\/em><\/p>\n<\/blockquote>\n<h5>Sabrina Wendt<\/h5>\n<p>Gesch\u00e4ftsf\u00fchrerin,<br \/>\nWirtschaftsverband Emsland e.V.<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-ip3871-2-21c6e67eab07a7f3597e0c39f916738a flex_column av_fullwidth post-entry slide-entry-overview slide-loop-3 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDie beiden Autoren beleuchten sehr pragmatisch, was mittelst\u00e4ndische Unternehmen in den Bereichen Strategie, Marke und Vertrieb tun \u2013 und im Zweifel besser lassen sollten. Dabei \u00fcberzeugen sie mit einer klaren Sprache und scheuen sich nicht, auch scheinbare Selbstverst\u00e4ndlichkeiten anzusprechen, die im Unternehmensalltag allzu oft unbeachtet bleiben. Ein rundum gelungenes Buch, das ich sehr empfehlen kann.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Thorsten Giersch<\/h5>\n<p>Chefredakteur,<br \/>\nMarkt und Mittelstand<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-20kgm4d-7b3cfc28fa2692f226698b087f568ab4 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-4 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eGewaltig! Dieses Buch ist eine Enzyklop\u00e4die f\u00fcr F\u00fchrung und profitables Wachstum. Die praktische und erlebte Beratungserfahrung der Autoren im Mittelstand ist in jedem Satz sp\u00fcrbar. Ich unterschreibe jede Empfehlung in diesem Werk \u2013 es zu lesen, ist ein Muss!\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Dr. Dieter F. Kindermann<\/h5>\n<p>Vorsitzender des Pr\u00e4sidialbeirats,<br \/>\nBUNDESVERBAND DEUTSCHER MITTELSTAND e.V. &#8211; BM &#8211; Wir Eigent\u00fcmerunternehmer<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-5qqe1p-13-e05419bf202fcea4492a98271a318473 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDas Buch ist ein Nordstern f\u00fcr nachhaltig profitables Wachstum. Praxisnah f\u00fcr den Mittelstand: Voller Leidenschaft und sympathisch untermauern die Autoren mit gelungenen Praxisbeispielen die sorgf\u00e4ltig herausgearbeiteten Empfehlungen. Man sp\u00fcrt die langj\u00e4hrigen Erfahrungen mit mittelst\u00e4ndisch gepr\u00e4gten Kunden und das Tiefe Wissen in der Strategieentwicklung und ihrer Realisierung auf jeder Seite. Zudem sind die konkreten Handlungsanleitungen gut anzuwenden.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Christian Steinberg<\/h5>\n<p>Vorstand Global Market \/ CSO,<br \/>\nWarema Renkhoff SE<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-1awql25-c0e150db3c6dd9ae4710b52d6ad74be7 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-6 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eDieses Buch trifft genau den Nerv der Zeit. \u201eGewinnen wollen\u201c \u2013 das ist die Haltung, die Unternehmen heute brauchen. Was das Buch besonders macht, ist die klare, verst\u00e4ndliche Sprache. Es braucht kein BWL-Studium, um die Inhalte zu verstehen und umzusetzen. Ganz im Gegenteil: Die Autoren haben es geschafft, komplexe Zusammenh\u00e4nge so zu erkl\u00e4ren, dass sie sofort anwendbar sind. Aus ihrer langj\u00e4hrigen Erfahrung heraus vermitteln sie pragmatische Ans\u00e4tze, die direkt Lust auf Umsetzung machen.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Patrick M\u00fcller Sarmiento<\/h5>\n<p>CEO,<br \/>\nZertus GmbH<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-ip3871-1-1-b127bbde1df53b704a9bddcdad831dcc flex_column av_fullwidth post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eEs handelt sich um eine gleicherma\u00dfen inspirierende wie pragmatische \u201eAnleitung\u201c f\u00fcr erfolgreiches unternehmerisches Agieren unter sich mit zunehmender Geschwindigkeit ver\u00e4ndernden Rahmenbedingungen, mit dem Markenkern als Nukleus. Garniert mit viel Detailwissen und Erfahrungswerten.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Lars Diedrichs<\/h5>\n<p>Gesch\u00e4ftsf\u00fchrender Gesellschafter,<br \/>\nDMV &#8211; Diedrichs Markenvertrieb GmbH &amp; Co. KG<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-mgs5sq4f-c1d1f2b848244703b2135ab2a6c1dbc1 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-8 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><blockquote>\n<p><em>\u201eEin vielseitiges und praxisnahes Buch\u00a0f\u00fcr alle Vertriebler mit Wachstums-Genen.\u201c<\/em><\/p>\n<\/blockquote>\n<h5>Ursula K\u00f6nig<\/h5>\n<p>Inhaberin,<br \/>\nUrsula K\u00f6nig GmbH, Psychologie &amp; Beratung<\/p>\n<\/div><\/section><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ilulvh-4555cbfd4932efef62363d40eef1aa85\">\n.avia-section.av-9ilulvh-4555cbfd4932efef62363d40eef1aa85{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='preview'  class='avia-section av-9ilulvh-4555cbfd4932efef62363d40eef1aa85 main_color avia-section-default avia-no-shadow  avia-builder-el-50  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1sq707x-c43a2b94c277d46b864ea593ae7472ba av_one_fifth  avia-builder-el-51  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1c63tct-17bf5b274f043781f8930e6d57a553d2 av_three_fifth  avia-builder-el-52  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iqkt7h-c64ad093f183f8580dba3884244fb409\">\n#top .hr.hr-invisible.av-iqkt7h-c64ad093f183f8580dba3884244fb409{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-iqkt7h-c64ad093f183f8580dba3884244fb409 hr-invisible  avia-builder-el-53  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-oginct-b02cf0669a251a031e333ebf6f58e2b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Mit Erwerb des Buches erhalten Sie Zugang zu diesem exklusiven Login-Bereich.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o2tofx-aa62524f5a8322cecf393d4e01afdb55\">\n#top .hr.hr-invisible.av-o2tofx-aa62524f5a8322cecf393d4e01afdb55{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-o2tofx-aa62524f5a8322cecf393d4e01afdb55 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-56  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qda7q5-b9215b59ff1e9a7c4f68988c766b0356\">\n#top #wrap_all .avia-button.av-qda7q5-b9215b59ff1e9a7c4f68988c766b0356:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/de\/wachstums-know-how\/mittelstand-gewinner-login\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-qda7q5-b9215b59ff1e9a7c4f68988c766b0356 avia-icon_select-no avia-color-theme-color'  ><span class='avia_iconbox_title' >Zu allen Methoden und Checklisten<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8htfuot-7e9ee7c43737daf33593fb2f8b34b1bf\">\n#top .hr.hr-invisible.av-8htfuot-7e9ee7c43737daf33593fb2f8b34b1bf{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-8htfuot-7e9ee7c43737daf33593fb2f8b34b1bf hr-invisible  avia-builder-el-57  el_after_av_button_big  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-n4vyyl-dbbf1b1b971af63656d36f98c88f5920 av_one_fifth  avia-builder-el-58  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9jl7m6w-8603d748d7b6322b1c0078029327b307\">\n.avia-section.av-m9jl7m6w-8603d748d7b6322b1c0078029327b307{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='preview'  class='avia-section av-m9jl7m6w-8603d748d7b6322b1c0078029327b307 main_color avia-section-default avia-no-shadow  avia-builder-el-59  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32157'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af\">\n#top .av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af{\npadding-bottom:0;\nfont-size:40px;\n}\nbody .av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1z6v7fh-3b3384ae9f3c0028c8936b9d27d659af av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-60  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ein Blick ins Buch<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rw2h0d-79a11c085e8bd8f8b9d9b75f5c700dfa\">\n#top .hr.hr-invisible.av-1rw2h0d-79a11c085e8bd8f8b9d9b75f5c700dfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rw2h0d-79a11c085e8bd8f8b9d9b75f5c700dfa hr-invisible  avia-builder-el-61  el_after_av_heading  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1buoajh-9b1420658cbd74eb8c2055d0d61b113c\">\n.flex_column.av-1buoajh-9b1420658cbd74eb8c2055d0d61b113c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1buoajh-9b1420658cbd74eb8c2055d0d61b113c av_one_full  avia-builder-el-62  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><section  class='av_textblock_section av-quwn8d-f5032cdeaeeaf5e7eac9881ea127b4b6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Inhaltsverzeichnis<\/strong><\/p>\n<ul>\n<li>Geleitwort<\/li>\n<li>Vorwort<\/li>\n<li>Einleitung<\/li>\n<\/ul>\n<p><strong>Kapitel 1:<\/strong> Wachstumsstrategie im Mittelstand<br \/>\n<strong>Kapitel 2:<\/strong> Markenf\u00fchrung<br \/>\n<strong>Kapitel 3:<\/strong> Erfolgreicher Vertrieb<br \/>\n<strong>Kapitel 4:<\/strong> Herausforderungen meistern, Erfolge beschleunigen<\/p>\n<p><strong>Kapitel 5:<\/strong> Erfolgsgeschichten: F\u00fcnf Unternehmerinnen und Unternehmer im Gespr\u00e4ch<\/p>\n<ul>\n<li>Interview mit Michael Ehret, ehret+klein<\/li>\n<li>Interview mit Erwin Meier-Honegger, Ernst Meier AG<\/li>\n<li>Interview mit Mark Rauschen, L&amp;T Lengermann &amp; Trieschmann GmbH &amp; Co. KG<\/li>\n<li>Interview mit Dr. Uwe Robben, ROCIB<\/li>\n<li>Interview mit Amelie Sperber, supernutural GmbH<\/li>\n<\/ul>\n<p><strong>Danksagung<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5cgopa5-03df3ade8df3690d74bf52e7557e35ee\">\n.avia-section.av-5cgopa5-03df3ade8df3690d74bf52e7557e35ee{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/mandat.de\/de\/wp-content\/uploads\/2020\/05\/banner-wachsstumsmut.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-5cgopa5-03df3ade8df3690d74bf52e7557e35ee .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#133370;\n}\n<\/style>\n<div id='growthletter'  class='avia-section av-5cgopa5-03df3ade8df3690d74bf52e7557e35ee main_color avia-section-huge avia-no-border-styling  avia-builder-el-64  el_after_av_section  avia-builder-el-last  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clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":17582,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/32157"}],"collection":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/comments?post=32157"}],"version-history":[{"count":0,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/32157\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/pages\/17582"}],"wp:attachment":[{"href":"https:\/\/mandat.de\/de\/wp-json\/wp\/v2\/media?parent=32157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}