{"id":1929,"date":"2025-10-16T15:20:56","date_gmt":"2025-10-16T13:20:56","guid":{"rendered":"https:\/\/mandat.de\/imk\/?page_id=1929"},"modified":"2025-10-22T09:53:13","modified_gmt":"2025-10-22T07:53:13","slug":"marke-als-wachstumsmotor-9-internationales-marken-kolloquium-2012","status":"publish","type":"page","link":"https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-als-wachstumsmotor-9-internationales-marken-kolloquium-2012\/","title":{"rendered":"&#8222;Marke als Wachstumsmotor&#8220; \u2013 9. Internationales Marken-Kolloquium 2012"},"content":{"rendered":"<div id='top'  class='avia-section av-1dwq-5bf5ed3df23c561762e064d598336223 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4uj96b-1370562601d18058e021327559cc9760 av_one_full  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-2tcfs3-2b19619fc8023cc81c7445b590c52347 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>&#8222;Marke als Wachstumsmotor&#8220;<\/h1>\n<h2>9. Internationales Marken-Kolloquium 2012<\/h2>\n<\/div><\/section><\/div><div  class='flex_column av-7rimmi-d67901d6788d8921d065e67e6ff86779 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><div  class='avia-video av-mg0n6xhm-1dc8a365b50f6af6a8ff3602d62188b2 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/LOVTjQc1v9I'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Impressionen des 9. Internationalen Marken-Kolloquiums 2012\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/LOVTjQc1v9I?feature=oembed&autoplay=1&loop=0&controls=1&mute=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><div  class='flex_column av-41wqax-699e4a30f9d9bd15025ef1ad8d999d29 av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2h4mc9-6ca1616418a78a92f28ea4b4706484c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Ohne F\u00fchrung weder Marke noch Wachstum<\/strong><br \/>\n\u201eMarke bedeutet nicht Markentechnik, sondern marktgetriebenes Unternehmertum\u201c, res\u00fcmiert Gastgeber Prof. Dr. Guido Quelle die Gespr\u00e4che, Diskussionen und Referate des 9. Internationalen Marken-Kolloquiums. F\u00fcr die mehr als 60 Teilnehmer aus Markenartikelindustrie, Handel und Dienstleistung gab die Abgeschiedenheit des Klosters Seeon im Chiemgau den Rahmen, abseits vom Alltag ihre Markenerfahrungen intensiv zu spiegeln. Wachstumsexperte Quelle, mit seiner Mandat Managementberatung Veranstalter des Kolloquiums, formuliert die gemeinsame \u00dcberzeugung: \u201eSo wie jede Marke ihre ganz eigene Botschaft braucht, ben\u00f6tigen die Menschen im Unternehmen die F\u00fchrung, um die Markenbotschaft zu leben. Nur so ist Wachstum m\u00f6glich.\u201c<\/p>\n<p><strong>F\u00fchrung braucht Werte und Marke braucht F\u00fchrung<\/strong><br \/>\nWerte zogen sich wie ein roter Faden durch die Beitr\u00e4ge. K\u00e4rcher-Chef Hartmut Jenner machte deutlich: \u201eWo die Menschen ihre St\u00e4rke haben, liegt das Gen der Firma.\u201c Mit f\u00fcnf Werten begleitet, f\u00f6rdert und fordert K\u00e4rcher diese St\u00e4rken, die deren Marke wiederum spiegelt. Dass die Marke die Unternehmensleistung transportiert, belege u.a. eine Vervielfachung des Markenwertes. Guido Quelle erg\u00e4nzte: \u201eMitarbeiter m\u00fcssen den Sinn ihrer Arbeit und die Wirkung ihres individuellen Handelns verstehen. Die F\u00fchrung muss Leitplanken setzen, innerhalb derer sich die Mitarbeiter autonom bewegen k\u00f6nnen. Dies setzt ungeheure Mengen an \u201ainternem Treibstoff\u2018 frei, die ein Unternehmen und dessen Marken wachsen lassen.\u201c<\/p>\n<p>F\u00fcr den \u201eHerrn der Uhren\u201c Jean-Claude Biver, Vorsitzender des Verwaltungsrats beim Luxusuhrenhersteller Hublot, hat eine Marke ohne Botschaft keinen Wert. Er forderte, dass Marken ihre Botschaft in sich, also im Unternehmen finden m\u00fcssen, um authentisch zu sein \u2013 eine Markenbotschaft k\u00f6nne niemals erfunden werden. OBI-Gr\u00fcnder Prof. h.c. Manfred Maus berichtete u.a., dass die besten Umsatzergebnisse in den OBI-Filialen mit der h\u00f6chsten Mitarbeiterzufriedenheit erzielt w\u00fcrden. Mit den Menschen wachse das Unternehmen. Guido Quelle verband seine \u00dcberzeugung, dass Wachstum von innen komme, mit seiner Erfahrung, dass Marken auch von innen zerst\u00f6rt werden und niemals nur durch exogene Faktoren scheitern.<\/p>\n<p><strong>Unternehmenswachstum und Marke brauchen Konsequenz, Disziplin und Nachhaltigkeit<\/strong><br \/>\nBundeskartellamtspr\u00e4sident Andreas Mundt stellte die Preis- und Markenpflege von Markenartiklern und Handel ins Licht des Wettbewerbsschutzes, verbunden mit der Frage, was sie von vertikaler Preisbindung unterscheide. Eine weitere Facette der Marke als Transportmittel der Unternehmensleistung brachte Sound-Designer Carl-Frank Westermann ins Spiel: wie Klang die Markenwahrnehmung pr\u00e4gt. In zwei vertiefenden Sessions, u.a. mit Udo Kl\u00fcwer von Sebapharma, beleuchteten die Teilnehmer die Nachhaltigkeit der Wirkung von Marken und Markenkommunikation. Dr. Dirk Reinsberg, Mitglied der Gesch\u00e4ftsleitung des WWF Deutschland, zeigte zum Abschluss auf, ob sich Unternehmen eine Marke ohne Nachhaltigkeit im Mensch-Umwelt-Zusammenwirken \u00fcberhaupt leisten k\u00f6nnen. Reinsberg stellte heraus, dass Nachhaltigkeit ganzheitlich zu verstehen sei und neben der \u00f6kologischen auch die soziale und die \u00f6konomische Komponente st\u00fcnden.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ddciq-5c0eb24d6e7d24e3fa3192398804fad3\">\n.avia-section.av-7ddciq-5c0eb24d6e7d24e3fa3192398804fad3{\nbackground-color:#ffffff;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-7ddciq-5c0eb24d6e7d24e3fa3192398804fad3 .avia-divider-svg-top svg{\nheight:60px;\nfill:#f8f8f8;\n}\n<\/style>\n<div id='uebersicht'  class='avia-section av-7ddciq-5c0eb24d6e7d24e3fa3192398804fad3 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-top avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq2m2-c1ecf59f5c50a64dcae573006fe05e71\">\n#top .hr.hr-invisible.av-mq2m2-c1ecf59f5c50a64dcae573006fe05e71{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-mq2m2-c1ecf59f5c50a64dcae573006fe05e71 hr-invisible  avia-builder-el-8  el_before_av_one_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-v2vbe-61ad5b01512685dc9dbbdce052eea69e av_one_fifth  avia-builder-el-9  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-lp6g8x-da5e0b34452466e9f4e5dbddfdd2ae2d av_three_fifth  avia-builder-el-10  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgp2qjdq-5d921ea5410d3d9498321cd51f3fde35\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgp2qjdq-5d921ea5410d3d9498321cd51f3fde35 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgp2qjdq-5d921ea5410d3d9498321cd51f3fde35 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgp2qjdq-5d921ea5410d3d9498321cd51f3fde35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00dcbersicht<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23wsgx-433e1730fd2e50517b7091a971fd678c\">\n#top .hr.hr-invisible.av-23wsgx-433e1730fd2e50517b7091a971fd678c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-23wsgx-433e1730fd2e50517b7091a971fd678c hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-13  el_after_av_hr  el_before_av_button_big '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jk9glt-aaf0995511f74651b3e8843507bb22e9\">\n#top #wrap_all .avia-button.av-jk9glt-aaf0995511f74651b3e8843507bb22e9{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\nfont-size:18px;\nmargin:0 0 20px 0;\n}\n#top #wrap_all .avia-button.av-jk9glt-aaf0995511f74651b3e8843507bb22e9:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-jk9glt-aaf0995511f74651b3e8843507bb22e9:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='#referenten' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-jk9glt-aaf0995511f74651b3e8843507bb22e9 avia-icon_select-no avia-color-theme-color'   aria-label=\"Referenten 2012\"><span class='avia_iconbox_title' >Referenten 2012<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-14  el_after_av_button_big  el_before_av_button_big '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hvx6g1-ccff2197aa958b992ae662033643950b\">\n#top #wrap_all .avia-button.av-hvx6g1-ccff2197aa958b992ae662033643950b{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\nfont-size:18px;\nmargin:0 0 20px 0;\n}\n#top #wrap_all .avia-button.av-hvx6g1-ccff2197aa958b992ae662033643950b:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-hvx6g1-ccff2197aa958b992ae662033643950b:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='#award' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-hvx6g1-ccff2197aa958b992ae662033643950b avia-icon_select-no avia-color-theme-color'   aria-label=\"1. Award des Internationalen Marken-Kolloquiums\"><span class='avia_iconbox_title' >1. Award des Internationalen Marken-Kolloquiums<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-15  el_after_av_button_big  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lemzl-14699d46b7cc46b908ce04594b22061b\">\n#top #wrap_all .avia-button.av-1lemzl-14699d46b7cc46b908ce04594b22061b{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\nfont-size:18px;\nmargin:0 0 20px 0;\n}\n#top #wrap_all .avia-button.av-1lemzl-14699d46b7cc46b908ce04594b22061b:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1lemzl-14699d46b7cc46b908ce04594b22061b:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='#o-toene' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-1lemzl-14699d46b7cc46b908ce04594b22061b avia-icon_select-no avia-color-theme-color'   aria-label=\"O-T\u00f6ne unserer Teilnehmer\"><span class='avia_iconbox_title' >O-T\u00f6ne unserer Teilnehmer<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-cuk45d-0123bbc423f1e6bc2c7428f18050e1fd av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg0nmpnh-681e4b75db8296ad80c9a258653ff025\">\n.avia-section.av-mg0nmpnh-681e4b75db8296ad80c9a258653ff025{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-mg0nmpnh-681e4b75db8296ad80c9a258653ff025 .avia-divider-svg-top svg{\nheight:60px;\nfill:#ffffff;\n}\n.avia-section.av-mg0nmpnh-681e4b75db8296ad80c9a258653ff025 .avia-divider-svg-bottom svg{\nheight:80px;\nfill:#002e72;\n}\n<\/style>\n<div id='programm'  class='avia-section av-mg0nmpnh-681e4b75db8296ad80c9a258653ff025 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-top avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bc7ze-380ead2b97f576371db36ee74228665f\">\n#top .hr.hr-invisible.av-bc7ze-380ead2b97f576371db36ee74228665f{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-bc7ze-380ead2b97f576371db36ee74228665f hr-invisible  avia-builder-el-18  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-l7dl6q-1cbadc96c90db5ca7ef154bb670405ad av_one_full  avia-builder-el-19  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg0nmvdh-a075250021269585f2add9f253f73316\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mg0nmvdh-a075250021269585f2add9f253f73316 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mg0nmvdh-a075250021269585f2add9f253f73316 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mg0nmvdh-a075250021269585f2add9f253f73316 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Programm<\/h1>\n<\/div><\/section><\/div><div  class='flex_column av-l4j78a-31d60fdc45ae8e3dc2de65fc6e2637dd av_one_half  avia-builder-el-21  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxuae2-3535faedb3d3eb95fec38c05ad9c4523\">\n.avia-image-container.av-kxuae2-3535faedb3d3eb95fec38c05ad9c4523 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kxuae2-3535faedb3d3eb95fec38c05ad9c4523 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kxuae2-3535faedb3d3eb95fec38c05ad9c4523 av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-IMK-Programm.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='9. Internationales Marken-Kolloquium 2012'><img decoding=\"async\" loading=\"lazy\" class='wp-image-1936 avia-img-lazy-loading-1936 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-Internationales-Marken-Kolloquium-2012.jpg\" alt='' title='9. Internationales Marken-Kolloquium 2012'  height=\"820\" width=\"580\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-Internationales-Marken-Kolloquium-2012.jpg 580w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-Internationales-Marken-Kolloquium-2012-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-Internationales-Marken-Kolloquium-2012-499x705.jpg 499w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-kqrvfu-9d7e7f50b9bc46a91618f950cfe90407 av_one_half  avia-builder-el-23  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-mg0np94k-35a1013a4a7ef42793a8b39a018dcddd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hier k\u00f6nnen Sie das komplette Programm 2012 herunterladen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg4eiq-25ef5b31c04fffea44db45e6ce91cdcb\">\n#top .hr.hr-invisible.av-lg4eiq-25ef5b31c04fffea44db45e6ce91cdcb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lg4eiq-25ef5b31c04fffea44db45e6ce91cdcb hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-26  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg0npj3c-dfc69e515841279a54ae96e402933344\">\n#top #wrap_all .avia-button.av-mg0npj3c-dfc69e515841279a54ae96e402933344{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\nfont-size:18px;\nmargin:0 0 20px 0;\n}\n#top #wrap_all .avia-button.av-mg0npj3c-dfc69e515841279a54ae96e402933344:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mg0npj3c-dfc69e515841279a54ae96e402933344:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-IMK-Programm.pdf' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mg0npj3c-dfc69e515841279a54ae96e402933344 avia-icon_select-no avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Download\"><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-km35d6-f53bd340cb2bc6785fca146c232754a0\">\n#top .hr.hr-invisible.av-km35d6-f53bd340cb2bc6785fca146c232754a0{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-km35d6-f53bd340cb2bc6785fca146c232754a0 hr-invisible  avia-builder-el-27  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg0nwfz3-244f2e02fd2e56961f21507bbb8e63fe\">\n.avia-section.av-mg0nwfz3-244f2e02fd2e56961f21507bbb8e63fe{\nbackground-color:#002e72;\nbackground-image:unset;\n}\n<\/style>\n<div id='referenten'  class='avia-section av-mg0nwfz3-244f2e02fd2e56961f21507bbb8e63fe main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-528qq2-08ee605562cf5fb6978e057bb93e8832 av_one_full  avia-builder-el-29  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg0nwqyi-2637d67b3626d9d80f07617797b103f7\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mg0nwqyi-2637d67b3626d9d80f07617797b103f7 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mg0nwqyi-2637d67b3626d9d80f07617797b103f7 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mg0nwqyi-2637d67b3626d9d80f07617797b103f7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #ffffff;\">Referenten 2012<\/span><\/h1>\n<\/div><\/section><\/div><div  class='flex_column av-4p139m-72a53fd338218bfbbe70001a6fc4c1de av_one_third  avia-builder-el-31  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gtjbt-6b99c948dae9f2a2eb109dccbf234670\">\n.avia-image-container.av-gtjbt-6b99c948dae9f2a2eb109dccbf234670 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-gtjbt-6b99c948dae9f2a2eb109dccbf234670 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-gtjbt-6b99c948dae9f2a2eb109dccbf234670 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1942 avia-img-lazy-loading-1942 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver.jpg\" alt='' title='Jean-Claude Biver'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Jean-Claude-Biver-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zg5cq-3b14e4aa16f00932178ef32566cdef1d\">\n#top .av_textblock_section.av-zg5cq-3b14e4aa16f00932178ef32566cdef1d .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-zg5cq-3b14e4aa16f00932178ef32566cdef1d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Jean-Claude Biver<\/strong><\/p>\n<p>Chairman of the Board der Hublot SA<\/p>\n<p><strong>\u201eHublot \u2013 Tradition und Moderne als Kern des Erfolgs\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2ma14p-4e2d21e0460fff8e51e16422643ee8ef av_one_third  avia-builder-el-34  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4kzyqa-a4136659bb0e9db5117053b8393771d9\">\n.avia-image-container.av-4kzyqa-a4136659bb0e9db5117053b8393771d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4kzyqa-a4136659bb0e9db5117053b8393771d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4kzyqa-a4136659bb0e9db5117053b8393771d9 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-35  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1889 avia-img-lazy-loading-1889 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann.jpg\" alt='' title='Peter J. Bachmann'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Peter-J-Bachmann-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mh1os5dl-3803d4416d881a92698b421adf376482\">\n#top .av_textblock_section.av-mh1os5dl-3803d4416d881a92698b421adf376482 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mh1os5dl-3803d4416d881a92698b421adf376482 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Peter J. Bachmann<\/strong><\/p>\n<p>Gr\u00fcnder &amp; Inhaber Wirtschaftsberatung Signum Forte<\/p>\n<p><strong>\u201eDie Positionierung erweitern und die eigene Marke st\u00e4rken: Der Aspekt der Nachhaltigkeit\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-62n4y-dfcd08089bcb8fbc0b9e96cbba9a1f68 av_one_third  avia-builder-el-37  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x1o3t-6f375173a994d2cbbbe83210c253171c\">\n.avia-image-container.av-1x1o3t-6f375173a994d2cbbbe83210c253171c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1x1o3t-6f375173a994d2cbbbe83210c253171c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1x1o3t-6f375173a994d2cbbbe83210c253171c av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-38  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1943 avia-img-lazy-loading-1943 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner.jpg\" alt='' title='Hartmut Jenner'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Hartmut-Jenner-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fgvka-06100d15426685218a22bf4e9b777394\">\n#top .av_textblock_section.av-2fgvka-06100d15426685218a22bf4e9b777394 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2fgvka-06100d15426685218a22bf4e9b777394 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Hartmut Jenner<\/strong><\/p>\n<p>Vorsitzender der Gesch\u00e4ftsf\u00fchrung der Alfred K\u00e4rcher GmbH &amp; Co. KG<\/p>\n<p><strong>\u201eK\u00e4rcher \u2013 die Erfolgsfaktoren eines nachhaltigen Wachstums\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-87kopr-cd310c305c81cfde6392504add51f53b av_one_third  avia-builder-el-40  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65sfpr-987bc9a8e2c0e2c412702b54f71686af\">\n.avia-image-container.av-65sfpr-987bc9a8e2c0e2c412702b54f71686af img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-65sfpr-987bc9a8e2c0e2c412702b54f71686af .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-65sfpr-987bc9a8e2c0e2c412702b54f71686af av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1946 avia-img-lazy-loading-1946 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus.jpg\" alt='' title='Prof. h.c. Manfred Maus'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof-hc-Manfred-Maus-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtefewh-296b425e06c7d5777f254842e61d9d80\">\n#top .av_textblock_section.av-mgtefewh-296b425e06c7d5777f254842e61d9d80 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mgtefewh-296b425e06c7d5777f254842e61d9d80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Prof. h.c. Manfred Maus<\/strong><\/p>\n<p>Gr\u00fcnder, ehem. Vorsitzender des Vorstandes und ehem. Vorsitzender des Aufsichtsrates der OBI AG<\/p>\n<p><strong>\u201eMarke \u2013 Werte \u2013 Unternehmenskultur: Ein untrennbarer Dreiklang&#8220;<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4mjerz-fd670cbd043864eeda5b25f5e4eaa844 av_one_third  avia-builder-el-43  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w4r5b-943963e2a15933ad55127be850782c38\">\n.avia-image-container.av-2w4r5b-943963e2a15933ad55127be850782c38 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2w4r5b-943963e2a15933ad55127be850782c38 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2w4r5b-943963e2a15933ad55127be850782c38 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1941 avia-img-lazy-loading-1941 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt.jpg\" alt='' title='Andreas Mundt'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Andreas-Mundt-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtefs52-d12f82b7c4fb84216f96216952535513\">\n#top .av_textblock_section.av-mgtefs52-d12f82b7c4fb84216f96216952535513 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mgtefs52-d12f82b7c4fb84216f96216952535513 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Andreas Mundt<\/strong><\/p>\n<p>Pr\u00e4sident des Bundeskartellamtes<\/p>\n<p><strong>\u201ePreis- und Markenpflege im Lichte des Wettbewerbsschutzes\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-d3pzr3-c309ad25ccbb2178dbe4c5a22c2d186a av_one_third  avia-builder-el-46  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b9gvjz-feb54feb5ddae285ca13a0ef4698827c\">\n.avia-image-container.av-b9gvjz-feb54feb5ddae285ca13a0ef4698827c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-b9gvjz-feb54feb5ddae285ca13a0ef4698827c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-b9gvjz-feb54feb5ddae285ca13a0ef4698827c av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-47  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1945 avia-img-lazy-loading-1945 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2.jpg\" alt='' title='Prof. Dr. Guido Quelle'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Prof.-Dr.-Guido-Quelle-2-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtfuu7n-9f556a43367699bbbd5ebffaf6612c12\">\n#top .av_textblock_section.av-mgtfuu7n-9f556a43367699bbbd5ebffaf6612c12 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mgtfuu7n-9f556a43367699bbbd5ebffaf6612c12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Prof. Dr. Guido Quelle<\/strong><\/p>\n<p>Gesch\u00e4ftsf\u00fchrender Gesellschafter Mandat Managementberatung GmbH<\/p>\n<p><strong>\u201eDie Marke als Wachstumsmotor: Der Treibstoff liegt im Hause&#8220;<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-9uwj5b-cdeec590881a4bbf50fae76ef2511929 av_one_third  avia-builder-el-49  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ec373-354fbe97fa66468f2699905a5cf1b33a\">\n.avia-image-container.av-7ec373-354fbe97fa66468f2699905a5cf1b33a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7ec373-354fbe97fa66468f2699905a5cf1b33a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7ec373-354fbe97fa66468f2699905a5cf1b33a av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-50  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1944 avia-img-lazy-loading-1944 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg.jpg\" alt='' title='Dr. Dirk Reinsberg'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Dr.-Dirk-Reinsberg-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtfu40g-de2756aa4bf5c547fd27f07f7a83ec8c\">\n#top .av_textblock_section.av-mgtfu40g-de2756aa4bf5c547fd27f07f7a83ec8c .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mgtfu40g-de2756aa4bf5c547fd27f07f7a83ec8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Dr. Dirk Reinsberg<\/strong><\/p>\n<p>Gesch\u00e4ftsleitung Marketing WWF Deutschland<\/p>\n<p><strong>\u201eMarke ohne Nachhaltigkeit: K\u00f6nnen Sie sich das leisten?\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6i9w9r-30182d36d33716f2d5a934ec640653db av_one_third  avia-builder-el-52  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4f5f5r-d8c1ddedd5cde0ca7adfa24d4667ff39\">\n.avia-image-container.av-4f5f5r-d8c1ddedd5cde0ca7adfa24d4667ff39 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4f5f5r-d8c1ddedd5cde0ca7adfa24d4667ff39 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4f5f5r-d8c1ddedd5cde0ca7adfa24d4667ff39 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-53  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1860 avia-img-lazy-loading-1860 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1.jpg\" alt='' title='Carl-Frank Westermann'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1.jpg 600w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1-300x300.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1-80x80.jpg 80w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1-36x36.jpg 36w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/Carl-Frank-Westermann-1-180x180.jpg 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wpgnj-da96d5ad62d12ac7395a1e9f7be15d6e\">\n#top .av_textblock_section.av-1wpgnj-da96d5ad62d12ac7395a1e9f7be15d6e .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1wpgnj-da96d5ad62d12ac7395a1e9f7be15d6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Carl-Frank Westermann<\/strong><\/p>\n<p>Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer der Wesound GmbH<\/p>\n<p><strong>\u201eMarke auditiv \u2013 Wie Klang die Markenwahrnehmung pr\u00e4gt\u201c<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ey320q-c74d29ab22389a25f1ce6b1d97dd9538\">\n.avia-section.av-ey320q-c74d29ab22389a25f1ce6b1d97dd9538{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-ey320q-c74d29ab22389a25f1ce6b1d97dd9538 .avia-divider-svg-top svg{\nheight:60px;\nfill:#002e72;\n}\n<\/style>\n<div id='award'  class='avia-section av-ey320q-c74d29ab22389a25f1ce6b1d97dd9538 main_color avia-section-default avia-no-border-styling  avia-builder-el-55  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-top avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d7itru-a7d588e5202389b77f22946cd8d89482\">\n#top .hr.hr-invisible.av-d7itru-a7d588e5202389b77f22946cd8d89482{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-d7itru-a7d588e5202389b77f22946cd8d89482 hr-invisible  avia-builder-el-56  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-enduqi-168af03937826456a08943ca649250b9 av_one_full  avia-builder-el-57  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eisikq-30f5532babdf7cd240013059b3ab4109\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-eisikq-30f5532babdf7cd240013059b3ab4109 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-eisikq-30f5532babdf7cd240013059b3ab4109 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-eisikq-30f5532babdf7cd240013059b3ab4109 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>1. Award des Internationalen Marken-Kolloquiums<\/h1>\n<\/div><\/section><\/div><div  class='flex_column av-2uu5m-b1bf4fbec90705cee479289d8b3ac299 av_one_half  avia-builder-el-59  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j3v42-077867edbc25242be914f2586ab10513\">\n.avia-image-container.av-j3v42-077867edbc25242be914f2586ab10513 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-j3v42-077867edbc25242be914f2586ab10513 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-j3v42-077867edbc25242be914f2586ab10513 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-60  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-290 avia-img-lazy-loading-290 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/02\/01-Meffert-2012.jpg\" alt='' title='Prof. Dr. Dr. Heribert Meffert - Preistr\u00e4ger des 1. Awards 2012'  height=\"480\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/02\/01-Meffert-2012.jpg 1000w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/02\/01-Meffert-2012-300x144.jpg 300w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/02\/01-Meffert-2012-768x369.jpg 768w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/02\/01-Meffert-2012-705x338.jpg 705w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-dgaa96-c84a92b85fa505a62eb58f4943c38a3e av_one_half  avia-builder-el-61  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-h9fwq-9639fb04c9d778db4523ba8f181f8044 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Prof. Dr. Dr. Heribert Meffert<\/h2>\n<p>Direktor des Instituts fu\u0308r Marketing des Marketing Centrum Mu\u0308nster, Westf. Wilhelms-Universit\u00e4t<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ic6si-1347f00af6399998fb2a236fe2f68140\">\n.avia-section.av-7ic6si-1347f00af6399998fb2a236fe2f68140{\nbackground-color:#ffffff;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-7ic6si-1347f00af6399998fb2a236fe2f68140 .avia-divider-svg-top svg{\nheight:60px;\nfill:#f8f8f8;\n}\n.avia-section.av-7ic6si-1347f00af6399998fb2a236fe2f68140 .avia-divider-svg-bottom svg{\nheight:80px;\nfill:#ffffff;\n}\n<\/style>\n<div id='o-toene'  class='avia-section av-7ic6si-1347f00af6399998fb2a236fe2f68140 main_color avia-section-default avia-no-border-styling  avia-builder-el-63  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-top avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7b00re-a24cd832472b19d7260f090f5e1627fb\">\n#top .hr.hr-invisible.av-7b00re-a24cd832472b19d7260f090f5e1627fb{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-7b00re-a24cd832472b19d7260f090f5e1627fb hr-invisible  avia-builder-el-64  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-74mx2q-d71dd2ef8fffa520571b7f0532e35bf9 av_one_full  avia-builder-el-65  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73g46i-658465dc81a54a12f1bab407dba8f6ae\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-73g46i-658465dc81a54a12f1bab407dba8f6ae .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-73g46i-658465dc81a54a12f1bab407dba8f6ae .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-73g46i-658465dc81a54a12f1bab407dba8f6ae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>O-T\u00f6ne unserer Teilnehmer<\/h1>\n<\/div><\/section><\/div><div  class='flex_column av-5zh9ki-919e56e9694f4d126e51b074fae5a559 av_one_full  avia-builder-el-67  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mg0raoat-d72902c4ac28ede049302a1ce68b1538 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"epyt-gallery\" data-currpage=\"1\" id=\"epyt_gallery_57447\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_21033\"  width=\"1500\" height=\"843\"  data-origwidth=\"1500\" data-origheight=\"843\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/LOVTjQc1v9I?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&fs=1&playsinline=0&controls=1&color=white&cc_lang_pref=&rel=0&autohide=2&theme=dark&\" class=\"__youtube_prefs__  no-lazyload\" data-vol=\"50\"  title=\"YouTube player\"  data-epytgalleryid=\"epyt_gallery_57447\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><div class=\"epyt-gallery-list\"><div class=\"epyt-pagination \"><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-prev  hide \" data-playlistid=\"PLuw6spYmlV8q3xK-95HPh0CPD4zTcModi\" data-pagesize=\"24\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div class=\"epyt-arrow\">&laquo;<\/div> <div>Prev<\/div><\/div><div class=\"epyt-pagenumbers hide\"><div class=\"epyt-current\">1<\/div><div class=\"epyt-pageseparator\"> \/ <\/div><div class=\"epyt-totalpages\">1<\/div><\/div><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-next hide \" data-playlistid=\"PLuw6spYmlV8q3xK-95HPh0CPD4zTcModi\" data-pagesize=\"24\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div>Next<\/div> <div class=\"epyt-arrow\">&raquo;<\/div><\/div><div class=\"epyt-loader\"><img loading=\"lazy\" decoding=\"async\" alt=\"loading\" width=\"16\" height=\"11\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/gallery-page-loader.gif\"><\/div><\/div><div class=\"epyt-gallery-allthumbs  epyt-cols-3 \"><div tabindex=\"0\" role=\"button\" data-videoid=\"LOVTjQc1v9I\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/LOVTjQc1v9I\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Impressionen des 9. Internationalen Marken-Kolloquiums 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"oJqKee09bgM\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/oJqKee09bgM\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Jean Claude Biver \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"EFkgahcoLq4\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/EFkgahcoLq4\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Manfred Maus \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div class=\"epyt-gallery-rowbreak\"><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"IJV-hZEdD5g\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/IJV-hZEdD5g\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Sabine Rupp \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"IDWXHEtYrEY\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/IDWXHEtYrEY\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Horst Trimborn \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"_jEO1tilBkA\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/_jEO1tilBkA\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Hartmut Jenner \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div class=\"epyt-gallery-rowbreak\"><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"zA49SilY-xc\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/zA49SilY-xc\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Prof. Dr. Guido Quelle \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"m-o-JOyfo9w\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/m-o-JOyfo9w\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Dr. Dirk Reinsberg \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"qh5oTg76l5g\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/qh5oTg76l5g\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Carl Frank Westermann \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div class=\"epyt-gallery-rowbreak\"><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"m4TogWa34_Q\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/m4TogWa34_Q\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" \/><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Andreas Mundt \u00fcber das 9. Internationale Marken-Kolloquium 2012<\/div><\/div><div class=\"epyt-gallery-clear\"><\/div><\/div><div class=\"epyt-pagination \"><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-prev  hide \" data-playlistid=\"PLuw6spYmlV8q3xK-95HPh0CPD4zTcModi\" data-pagesize=\"24\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div class=\"epyt-arrow\">&laquo;<\/div> <div>Prev<\/div><\/div><div class=\"epyt-pagenumbers hide\"><div class=\"epyt-current\">1<\/div><div class=\"epyt-pageseparator\"> \/ <\/div><div class=\"epyt-totalpages\">1<\/div><\/div><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-next hide \" data-playlistid=\"PLuw6spYmlV8q3xK-95HPh0CPD4zTcModi\" data-pagesize=\"24\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div>Next<\/div> <div class=\"epyt-arrow\">&raquo;<\/div><\/div><div class=\"epyt-loader\"><img loading=\"lazy\" decoding=\"async\" alt=\"loading\" width=\"16\" height=\"11\" src=\"https:\/\/mandat.de\/imk\/wp-content\/plugins\/youtube-embed-plus\/images\/gallery-page-loader.gif\"><\/div><\/div><\/div><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5r6pvu-3378c05134d43387c82d564c87294679\">\n#top .hr.hr-invisible.av-5r6pvu-3378c05134d43387c82d564c87294679{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-5r6pvu-3378c05134d43387c82d564c87294679 hr-invisible  avia-builder-el-69  el_after_av_one_full  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vxju-2b07360ac28a4b947de9ba36ec6f8546\">\n.avia-section.av-vxju-2b07360ac28a4b947de9ba36ec6f8546{\nposition:relative;\n}\n.avia-section.av-vxju-2b07360ac28a4b947de9ba36ec6f8546 .av-parallax .av-parallax-inner{\nbackground-color:#ffffff;\nbackground-image:url(https:\/\/mandat.de\/imk\/wp-content\/uploads\/2024\/12\/DJI_0945-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-vxju-2b07360ac28a4b947de9ba36ec6f8546 .avia-divider-svg-top svg{\nheight:60px;\nfill:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-vxju-2b07360ac28a4b947de9ba36ec6f8546 main_color avia-section-default avia-no-border-styling  avia-builder-el-70  el_after_av_section  avia-builder-el-last  av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-top avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1929'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":818,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1929","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Marke als Wachstumsmotor&quot; \u2013 9. 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