{"id":818,"date":"2025-07-15T14:41:02","date_gmt":"2025-07-15T12:41:02","guid":{"rendered":"https:\/\/mandat.de\/imk\/?page_id=818"},"modified":"2025-11-08T12:48:58","modified_gmt":"2025-11-08T11:48:58","slug":"vergangene-kolloquien","status":"publish","type":"page","link":"https:\/\/mandat.de\/imk\/vergangene-kolloquien\/","title":{"rendered":"Vergangene Kolloquien"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1dwq-c9148dc54b8029f8768f7b0ec4a4377f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1pblw-d0fda879a06f3a2de485c2275b8a3ad9 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hjn22-d340f52795f8e18603028ccd8ab38a87\">\n#top .hr.hr-invisible.av-hjn22-d340f52795f8e18603028ccd8ab38a87{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-hjn22-d340f52795f8e18603028ccd8ab38a87 hr-invisible  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9fktqiz-8b20ae87c214f82211bd56b5ad572f1a\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9fktqiz-8b20ae87c214f82211bd56b5ad572f1a .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9fktqiz-8b20ae87c214f82211bd56b5ad572f1a .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9fktqiz-8b20ae87c214f82211bd56b5ad572f1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Wachstumschancen nutzen&#8220;<\/h2>\n<h3>22. Internationales Marken-Kolloquium 2025<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lznuy-afe05bd65b250edea53ab9ecdf858964\">\n#top .hr.hr-invisible.av-lznuy-afe05bd65b250edea53ab9ecdf858964{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lznuy-afe05bd65b250edea53ab9ecdf858964 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-5  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfkzabjo-13cf6df95a252cca513bb7ab1904bd29\">\n#top #wrap_all .avia-button.av-mfkzabjo-13cf6df95a252cca513bb7ab1904bd29{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mfkzabjo-13cf6df95a252cca513bb7ab1904bd29:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mfkzabjo-13cf6df95a252cca513bb7ab1904bd29:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/22-imk-2025\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mfkzabjo-13cf6df95a252cca513bb7ab1904bd29 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8x41m-fb4e0c402fbf14a9f845f7615cc0b1d0\">\n#top .hr.hr-invisible.av-8x41m-fb4e0c402fbf14a9f845f7615cc0b1d0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8x41m-fb4e0c402fbf14a9f845f7615cc0b1d0 hr-invisible  avia-builder-el-6  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9mczu-2320c9241f4e90f21daa21867cd2fcdb\">\n.avia-image-container.av-9mczu-2320c9241f4e90f21daa21867cd2fcdb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9mczu-2320c9241f4e90f21daa21867cd2fcdb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9mczu-2320c9241f4e90f21daa21867cd2fcdb av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-527 avia-img-lazy-loading-527 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau.jpg\" alt='' title='22. Internationales Marken-Kolloquium Programm 2025'  height=\"1414\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau.jpg 1000w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau-728x1030.jpg 728w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau-768x1086.jpg 768w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/03\/Programm-im-Aufbau-499x705.jpg 499w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-17r53u-02b479da4f322eae485228888603cc4f av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d2i4q-fe243304030067749c8e4d9f4e111e31\">\n#top .hr.hr-invisible.av-d2i4q-fe243304030067749c8e4d9f4e111e31{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-d2i4q-fe243304030067749c8e4d9f4e111e31 hr-invisible  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15n4zu-75c9910986d33027043ab6937b6bfaea\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-15n4zu-75c9910986d33027043ab6937b6bfaea .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-15n4zu-75c9910986d33027043ab6937b6bfaea .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-15n4zu-75c9910986d33027043ab6937b6bfaea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Immer in Verbindung&#8220;<\/h2>\n<h3>21. Internationales Marken-Kolloquium 2024<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-93lua-7b934dceaa9fdef5e5cd8f8309b72ac8\">\n#top .hr.hr-invisible.av-93lua-7b934dceaa9fdef5e5cd8f8309b72ac8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-93lua-7b934dceaa9fdef5e5cd8f8309b72ac8 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rlez6-18282f26ef3eae19c4e7149bbaaacd60\">\n#top #wrap_all .avia-button.av-rlez6-18282f26ef3eae19c4e7149bbaaacd60{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-rlez6-18282f26ef3eae19c4e7149bbaaacd60:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-rlez6-18282f26ef3eae19c4e7149bbaaacd60:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-immer-in-verbindung-21-internationales-marken-kolloquium-2024\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-rlez6-18282f26ef3eae19c4e7149bbaaacd60 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ymsw2-d8426c04a03178ec3f65f450e5eb9769\">\n#top .hr.hr-invisible.av-ymsw2-d8426c04a03178ec3f65f450e5eb9769{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ymsw2-d8426c04a03178ec3f65f450e5eb9769 hr-invisible  avia-builder-el-13  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e4wui-0f20288ae0a2e437995ba5842625f26c\">\n.avia-image-container.av-e4wui-0f20288ae0a2e437995ba5842625f26c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-e4wui-0f20288ae0a2e437995ba5842625f26c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-e4wui-0f20288ae0a2e437995ba5842625f26c av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-14  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1130 avia-img-lazy-loading-1130 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1.jpg\" alt='' title='21. Internationales Marken-Kolloquium 2024'  height=\"2396\" width=\"1759\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1.jpg 1759w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-220x300.jpg 220w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-756x1030.jpg 756w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-768x1046.jpg 768w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-1128x1536.jpg 1128w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-1504x2048.jpg 1504w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-1101x1500.jpg 1101w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/21-imk-programm-1-518x705.jpg 518w\" sizes=\"auto, (max-width: 1759px) 100vw, 1759px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-urz7e-60e093ebd7e8d5763537e2bc217e08f4 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-swiyq-f5cf4016e188872cee64881062afc195 av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhwhu-ed9313a1e160774757a42bb6f8b83012\">\n#top .hr.hr-invisible.av-mhwhu-ed9313a1e160774757a42bb6f8b83012{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mhwhu-ed9313a1e160774757a42bb6f8b83012 hr-invisible  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgp5p9z6-a311f82ff54eade918953badf4ef6d95\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgp5p9z6-a311f82ff54eade918953badf4ef6d95 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgp5p9z6-a311f82ff54eade918953badf4ef6d95 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgp5p9z6-a311f82ff54eade918953badf4ef6d95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Global Player oder Local Hero&#8220;<\/h2>\n<h3>20. Internationales Marken-Kolloquium 2023<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sdxze-36c79513b68fc09fdb559a322426174e\">\n#top .hr.hr-invisible.av-sdxze-36c79513b68fc09fdb559a322426174e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-sdxze-36c79513b68fc09fdb559a322426174e hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgp5ph5r-7ec409966d6510ecb3ed243f07295eae\">\n#top #wrap_all .avia-button.av-mgp5ph5r-7ec409966d6510ecb3ed243f07295eae{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgp5ph5r-7ec409966d6510ecb3ed243f07295eae:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgp5ph5r-7ec409966d6510ecb3ed243f07295eae:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-global-player-oder-local-hero-20-internationales-marken-kolloquium-2023\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgp5ph5r-7ec409966d6510ecb3ed243f07295eae avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28xfu-3c8d026429c25c40beef4800d6adcced\">\n#top .hr.hr-invisible.av-28xfu-3c8d026429c25c40beef4800d6adcced{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-28xfu-3c8d026429c25c40beef4800d6adcced hr-invisible  avia-builder-el-21  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgp5psfw-2c5b18631cc5b391c04649dba6a2a6cc\">\n.avia-image-container.av-mgp5psfw-2c5b18631cc5b391c04649dba6a2a6cc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgp5psfw-2c5b18631cc5b391c04649dba6a2a6cc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgp5psfw-2c5b18631cc5b391c04649dba6a2a6cc av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-22  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1157 avia-img-lazy-loading-1157 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm.jpg\" alt='' title='20. Internationales Marken-Kolloquium 2023'  height=\"2396\" width=\"1748\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm.jpg 1748w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-219x300.jpg 219w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-751x1030.jpg 751w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-768x1053.jpg 768w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-1121x1536.jpg 1121w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-1494x2048.jpg 1494w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-1094x1500.jpg 1094w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/20-imk-programm-514x705.jpg 514w\" sizes=\"auto, (max-width: 1748px) 100vw, 1748px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-s3ahu-bf00ff89847f169da794b5084bb2a004 av_one_half  avia-builder-el-23  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mwxe2-aa5f4d45e07daeba90c94b30d0ec50dd\">\n#top .hr.hr-invisible.av-mwxe2-aa5f4d45e07daeba90c94b30d0ec50dd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mwxe2-aa5f4d45e07daeba90c94b30d0ec50dd hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgpejaxr-0987ca45ee46a0136a555982c3e28299\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgpejaxr-0987ca45ee46a0136a555982c3e28299 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgpejaxr-0987ca45ee46a0136a555982c3e28299 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgpejaxr-0987ca45ee46a0136a555982c3e28299 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Haltung zeigen&#8220;<\/h2>\n<h3>19. Internationales Marken-Kolloquium 2022<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-frxui-4a2f9c1da077b7b99e811ff5b31c56fc\">\n#top .hr.hr-invisible.av-frxui-4a2f9c1da077b7b99e811ff5b31c56fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-frxui-4a2f9c1da077b7b99e811ff5b31c56fc hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgpejicv-c2d12558f73bb14c6ea5474a99dc4aaa\">\n#top #wrap_all .avia-button.av-mgpejicv-c2d12558f73bb14c6ea5474a99dc4aaa{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgpejicv-c2d12558f73bb14c6ea5474a99dc4aaa:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgpejicv-c2d12558f73bb14c6ea5474a99dc4aaa:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-haltung-zeigen-19-internationales-marken-kolloquium-2022\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgpejicv-c2d12558f73bb14c6ea5474a99dc4aaa avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xyuq-7d8ae7e543cc9d92391806ca9cafabf4\">\n#top .hr.hr-invisible.av-xyuq-7d8ae7e543cc9d92391806ca9cafabf4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-xyuq-7d8ae7e543cc9d92391806ca9cafabf4 hr-invisible  avia-builder-el-28  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgpejs3a-5f1193408bbcc01babf0fb95b63694b3\">\n.avia-image-container.av-mgpejs3a-5f1193408bbcc01babf0fb95b63694b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgpejs3a-5f1193408bbcc01babf0fb95b63694b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgpejs3a-5f1193408bbcc01babf0fb95b63694b3 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-29  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1223 avia-img-lazy-loading-1223 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/19.-Internationales-Marken-Kolloquium-2022.jpg\" alt='' title='19. Internationales Marken-Kolloquium 2022'  height=\"841\" width=\"595\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/19.-Internationales-Marken-Kolloquium-2022.jpg 595w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/19.-Internationales-Marken-Kolloquium-2022-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/19.-Internationales-Marken-Kolloquium-2022-499x705.jpg 499w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/div><\/div><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-y3gwi-f68c636fcb08e006f12344fbc67d4c40 main_color avia-section-default avia-no-border-styling  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-swyea-28a3a1621fa9816808b22384dced8228 av_one_half  avia-builder-el-31  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kntmy-9501ab27fc6b5cb5e1d84fc33a352737\">\n#top .hr.hr-invisible.av-kntmy-9501ab27fc6b5cb5e1d84fc33a352737{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kntmy-9501ab27fc6b5cb5e1d84fc33a352737 hr-invisible  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgph8re1-29dc8b55a04c180038ee33a34de7b75a\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgph8re1-29dc8b55a04c180038ee33a34de7b75a .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgph8re1-29dc8b55a04c180038ee33a34de7b75a .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgph8re1-29dc8b55a04c180038ee33a34de7b75a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Neues wagen&#8220;<\/h2>\n<h3>18. Internationales Marken-Kolloquium 2021<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-flbf6-c8048868c429cbbc0467efdfd396a010\">\n#top .hr.hr-invisible.av-flbf6-c8048868c429cbbc0467efdfd396a010{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-flbf6-c8048868c429cbbc0467efdfd396a010 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-35  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgph92kf-43d7c9343a77f9ec865a9692d36f4ba2\">\n#top #wrap_all .avia-button.av-mgph92kf-43d7c9343a77f9ec865a9692d36f4ba2{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgph92kf-43d7c9343a77f9ec865a9692d36f4ba2:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgph92kf-43d7c9343a77f9ec865a9692d36f4ba2:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-neues-wagen-18-internationales-marken-kolloquium-2021\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgph92kf-43d7c9343a77f9ec865a9692d36f4ba2 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12302-1d8e9b2e29e3e8a1b2a8c85c4ec3d920\">\n#top .hr.hr-invisible.av-12302-1d8e9b2e29e3e8a1b2a8c85c4ec3d920{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-12302-1d8e9b2e29e3e8a1b2a8c85c4ec3d920 hr-invisible  avia-builder-el-36  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgph8hfh-39de9d955a3272797ab307d9a63440f1\">\n.avia-image-container.av-mgph8hfh-39de9d955a3272797ab307d9a63440f1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgph8hfh-39de9d955a3272797ab307d9a63440f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgph8hfh-39de9d955a3272797ab307d9a63440f1 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1290 avia-img-lazy-loading-1290 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021.jpg\" alt='' title='18. Internationales Marken-Kolloquium 2021'  height=\"1683\" width=\"1190\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021.jpg 1190w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-728x1030.jpg 728w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-768x1086.jpg 768w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-1086x1536.jpg 1086w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-1061x1500.jpg 1061w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/18.-Internationales-Marken-Kolloquium-2021-498x705.jpg 498w\" sizes=\"auto, (max-width: 1190px) 100vw, 1190px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-pli8q-c3f6cff4726a87603ae1437b4d04384a av_one_half  avia-builder-el-38  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29xpe-5f16983ad71f09fdca248ca0d53e3ddc\">\n#top .hr.hr-invisible.av-29xpe-5f16983ad71f09fdca248ca0d53e3ddc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-29xpe-5f16983ad71f09fdca248ca0d53e3ddc hr-invisible  avia-builder-el-39  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgryde33-d89dcf7ef09f57a36059bdca0576f0e3\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgryde33-d89dcf7ef09f57a36059bdca0576f0e3 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgryde33-d89dcf7ef09f57a36059bdca0576f0e3 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgryde33-d89dcf7ef09f57a36059bdca0576f0e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Hoch hinaus&#8220;<\/h2>\n<h3>17. Internationales Marken-Kolloquium 2020<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d8fv6-43b0b60ccd7d1b0a1b3060455415fed0\">\n#top .hr.hr-invisible.av-d8fv6-43b0b60ccd7d1b0a1b3060455415fed0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-d8fv6-43b0b60ccd7d1b0a1b3060455415fed0 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-42  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgrycl94-a28aa1fe18f6a36222f6bad9cc94a527\">\n#top #wrap_all .avia-button.av-mgrycl94-a28aa1fe18f6a36222f6bad9cc94a527{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgrycl94-a28aa1fe18f6a36222f6bad9cc94a527:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgrycl94-a28aa1fe18f6a36222f6bad9cc94a527:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-hoch-hinaus-17-internationales-marken-kolloquium-2020\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgrycl94-a28aa1fe18f6a36222f6bad9cc94a527 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7eirm-e5058e0d24906dc6c556cd81f168f1a6\">\n#top .hr.hr-invisible.av-7eirm-e5058e0d24906dc6c556cd81f168f1a6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7eirm-e5058e0d24906dc6c556cd81f168f1a6 hr-invisible  avia-builder-el-43  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgrycyyl-682641722514119a96f478dd513b6bd4\">\n.avia-image-container.av-mgrycyyl-682641722514119a96f478dd513b6bd4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgrycyyl-682641722514119a96f478dd513b6bd4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgrycyyl-682641722514119a96f478dd513b6bd4 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-44  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1351 avia-img-lazy-loading-1351 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/17.-Internationales-Marken-Kolloquium-2020.jpg\" alt='' title='17. Internationales Marken-Kolloquium 2020'  height=\"841\" width=\"595\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/17.-Internationales-Marken-Kolloquium-2020.jpg 595w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/17.-Internationales-Marken-Kolloquium-2020-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/17.-Internationales-Marken-Kolloquium-2020-499x705.jpg 499w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-z3a96-ec7ecf05dfdc7972c3a00efda3e83b0f main_color avia-section-default avia-no-border-styling  avia-builder-el-45  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-tkn0q-06900c3c206e204fa6655b08273abe52 av_one_half  avia-builder-el-46  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jb63e-e5669ef7dea43919ee220cff4ae7082b\">\n#top .hr.hr-invisible.av-jb63e-e5669ef7dea43919ee220cff4ae7082b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jb63e-e5669ef7dea43919ee220cff4ae7082b hr-invisible  avia-builder-el-47  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs15b5y-f29faf24e13e4421c77fa20701f17a27\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgs15b5y-f29faf24e13e4421c77fa20701f17a27 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgs15b5y-f29faf24e13e4421c77fa20701f17a27 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgs15b5y-f29faf24e13e4421c77fa20701f17a27 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Cool bleiben&#8220;<\/h2>\n<h3>16. Internationales Marken-Kolloquium 2019<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qlpu-43db434c26dc4842094e7c7dce212bb2\">\n#top .hr.hr-invisible.av-1qlpu-43db434c26dc4842094e7c7dce212bb2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1qlpu-43db434c26dc4842094e7c7dce212bb2 hr-invisible  avia-builder-el-49  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-50  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs15pz9-e48e79a7def520340e1d91207b06e02f\">\n#top #wrap_all .avia-button.av-mgs15pz9-e48e79a7def520340e1d91207b06e02f{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs15pz9-e48e79a7def520340e1d91207b06e02f:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs15pz9-e48e79a7def520340e1d91207b06e02f:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-cool-bleiben-16-internationales-marken-kolloquium-2019\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgs15pz9-e48e79a7def520340e1d91207b06e02f avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7s1ne-00ec85d8975e6216bc8e69992f54ed2d\">\n#top .hr.hr-invisible.av-7s1ne-00ec85d8975e6216bc8e69992f54ed2d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7s1ne-00ec85d8975e6216bc8e69992f54ed2d hr-invisible  avia-builder-el-51  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs162mz-423e9d47fefd513b97cd6b197f8db433\">\n.avia-image-container.av-mgs162mz-423e9d47fefd513b97cd6b197f8db433 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgs162mz-423e9d47fefd513b97cd6b197f8db433 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgs162mz-423e9d47fefd513b97cd6b197f8db433 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-52  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1409 avia-img-lazy-loading-1409 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/16.-Internationales-Marken-Kolloquium-2019.jpg\" alt='' title='16.-Internationales-Marken-Kolloquium-2019'  height=\"811\" width=\"595\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/16.-Internationales-Marken-Kolloquium-2019.jpg 595w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/16.-Internationales-Marken-Kolloquium-2019-220x300.jpg 220w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/16.-Internationales-Marken-Kolloquium-2019-517x705.jpg 517w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-okd1u-b41eba0c45dce96ddbb1ecfdf3aad9ef av_one_half  avia-builder-el-53  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksh2q-584b3c30a13a2140ef42f540a30c1bad\">\n#top .hr.hr-invisible.av-ksh2q-584b3c30a13a2140ef42f540a30c1bad{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ksh2q-584b3c30a13a2140ef42f540a30c1bad hr-invisible  avia-builder-el-54  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs3m5q6-5786dbc75792bfc11b9928792b66652e\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgs3m5q6-5786dbc75792bfc11b9928792b66652e .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgs3m5q6-5786dbc75792bfc11b9928792b66652e .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgs3m5q6-5786dbc75792bfc11b9928792b66652e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Die Kunst des Weglassens&#8220;<\/h2>\n<h3>15. Internationales Marken-Kolloquium 2018<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-his6y-e6a73d7818ae7340cd053710a006fd0f\">\n#top .hr.hr-invisible.av-his6y-e6a73d7818ae7340cd053710a006fd0f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-his6y-e6a73d7818ae7340cd053710a006fd0f hr-invisible  avia-builder-el-56  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-57  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs3mfou-684384a04ddeeef68e8034b3bb0c13dc\">\n#top #wrap_all .avia-button.av-mgs3mfou-684384a04ddeeef68e8034b3bb0c13dc{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs3mfou-684384a04ddeeef68e8034b3bb0c13dc:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs3mfou-684384a04ddeeef68e8034b3bb0c13dc:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-die-kunst-des-weglassens-15-internationales-marken-kolloquium-2018\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgs3mfou-684384a04ddeeef68e8034b3bb0c13dc avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vzx6-6fa02e64dbdc8df48fe9dcc6fdbd5551\">\n#top .hr.hr-invisible.av-8vzx6-6fa02e64dbdc8df48fe9dcc6fdbd5551{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8vzx6-6fa02e64dbdc8df48fe9dcc6fdbd5551 hr-invisible  avia-builder-el-58  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs3mkl9-b3a4ccc9540893567477ec52bf9d072a\">\n.avia-image-container.av-mgs3mkl9-b3a4ccc9540893567477ec52bf9d072a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgs3mkl9-b3a4ccc9540893567477ec52bf9d072a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgs3mkl9-b3a4ccc9540893567477ec52bf9d072a av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-59  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1466 avia-img-lazy-loading-1466 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/15-Internationales-Marken-Kolloquium-2018.jpg\" alt='' title='15. Internationales Marken-Kolloquium 2018'  height=\"707\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/15-Internationales-Marken-Kolloquium-2018.jpg 500w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/15-Internationales-Marken-Kolloquium-2018-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/15-Internationales-Marken-Kolloquium-2018-499x705.jpg 499w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-ymz2a-1ae33fe7fe2323280167a328d6520da8 main_color avia-section-default avia-no-border-styling  avia-builder-el-60  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-sn48a-25d4026343cdc201bb5a6880cf46e36d av_one_half  avia-builder-el-61  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j01mq-4b040719b7fb6b80f335556aa2a34b1c\">\n#top .hr.hr-invisible.av-j01mq-4b040719b7fb6b80f335556aa2a34b1c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-j01mq-4b040719b7fb6b80f335556aa2a34b1c hr-invisible  avia-builder-el-62  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs799bg-a2185bef3fb2611f107ada06fe684a8d\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgs799bg-a2185bef3fb2611f107ada06fe684a8d .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgs799bg-a2185bef3fb2611f107ada06fe684a8d .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgs799bg-a2185bef3fb2611f107ada06fe684a8d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Beziehung f\u00fcrs Leben&#8220;<\/h2>\n<h3>14. Internationales Marken-Kolloquium 2017<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g9sle-32b9b7822084408eea43f9fce58e768d\">\n#top .hr.hr-invisible.av-g9sle-32b9b7822084408eea43f9fce58e768d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-g9sle-32b9b7822084408eea43f9fce58e768d hr-invisible  avia-builder-el-64  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-65  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs79h6j-4ed57e7c6c32fbc82c9aa25cba3f4454\">\n#top #wrap_all .avia-button.av-mgs79h6j-4ed57e7c6c32fbc82c9aa25cba3f4454{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs79h6j-4ed57e7c6c32fbc82c9aa25cba3f4454:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgs79h6j-4ed57e7c6c32fbc82c9aa25cba3f4454:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-beziehung-fuers-leben-14-internationales-marken-kolloquium-2017\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgs79h6j-4ed57e7c6c32fbc82c9aa25cba3f4454 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a0dmi-5ba72fb2ec78133f1f88ed192d5e45a3\">\n#top .hr.hr-invisible.av-a0dmi-5ba72fb2ec78133f1f88ed192d5e45a3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-a0dmi-5ba72fb2ec78133f1f88ed192d5e45a3 hr-invisible  avia-builder-el-66  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgs79pwv-1a513adaab262e65a96910df28664983\">\n.avia-image-container.av-mgs79pwv-1a513adaab262e65a96910df28664983 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgs79pwv-1a513adaab262e65a96910df28664983 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgs79pwv-1a513adaab262e65a96910df28664983 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-67  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1966 avia-img-lazy-loading-1966 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/14.-Internationales-Marken-Kolloquium-2017.jpg\" alt='' title='14. Internationales Marken-Kolloquium 2017'  height=\"839\" width=\"593\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/14.-Internationales-Marken-Kolloquium-2017.jpg 593w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/14.-Internationales-Marken-Kolloquium-2017-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/14.-Internationales-Marken-Kolloquium-2017-498x705.jpg 498w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-prtv6-581648a183250fd3fbcfedbc7c8ea35b av_one_half  avia-builder-el-68  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1g2y-2ef3ef6f733fb4a99db5f42909962e51\">\n#top .hr.hr-invisible.av-k1g2y-2ef3ef6f733fb4a99db5f42909962e51{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k1g2y-2ef3ef6f733fb4a99db5f42909962e51 hr-invisible  avia-builder-el-69  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgsb4hf8-576221ebc9b98c2d1c02b73eee8831bc\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgsb4hf8-576221ebc9b98c2d1c02b73eee8831bc .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgsb4hf8-576221ebc9b98c2d1c02b73eee8831bc .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgsb4hf8-576221ebc9b98c2d1c02b73eee8831bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke 4.0 \u2013 modern wachsen&#8220;<\/h2>\n<h3>13. Internationales Marken-Kolloquium 2016<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e9e42-412937f6435609b5e1363a4b0b02c659\">\n#top .hr.hr-invisible.av-e9e42-412937f6435609b5e1363a4b0b02c659{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-e9e42-412937f6435609b5e1363a4b0b02c659 hr-invisible  avia-builder-el-71  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-72  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgsb4qff-01e21a4090a7c4ebc2c165d2e29f6ac8\">\n#top #wrap_all .avia-button.av-mgsb4qff-01e21a4090a7c4ebc2c165d2e29f6ac8{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgsb4qff-01e21a4090a7c4ebc2c165d2e29f6ac8:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgsb4qff-01e21a4090a7c4ebc2c165d2e29f6ac8:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-4-0-modern-wachsen-13-internationales-marken-kolloquium-2016\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgsb4qff-01e21a4090a7c4ebc2c165d2e29f6ac8 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qr22-a8b383bb613ceb81bf09b4c7bd9766a8\">\n#top .hr.hr-invisible.av-6qr22-a8b383bb613ceb81bf09b4c7bd9766a8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6qr22-a8b383bb613ceb81bf09b4c7bd9766a8 hr-invisible  avia-builder-el-73  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgsb50v5-c250f7f30c740b3d0ad811e4fa25e277\">\n.avia-image-container.av-mgsb50v5-c250f7f30c740b3d0ad811e4fa25e277 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgsb50v5-c250f7f30c740b3d0ad811e4fa25e277 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgsb50v5-c250f7f30c740b3d0ad811e4fa25e277 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-74  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1636 avia-img-lazy-loading-1636 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/13-Internationales-Marken-Kolloquium-2016.jpg\" alt='' title='13. Internationales Marken-Kolloquium 2016'  height=\"707\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/13-Internationales-Marken-Kolloquium-2016.jpg 500w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/13-Internationales-Marken-Kolloquium-2016-212x300.jpg 212w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/13-Internationales-Marken-Kolloquium-2016-499x705.jpg 499w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-xrknu-7123aca00be42f680c956dda1a15b624 main_color avia-section-default avia-no-border-styling  avia-builder-el-75  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-qxzm2-9b63a20e650053d4e716b887d6f23004 av_one_half  avia-builder-el-76  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n466y-946eb90131e270dda4915ef588fae62f\">\n#top .hr.hr-invisible.av-n466y-946eb90131e270dda4915ef588fae62f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-n466y-946eb90131e270dda4915ef588fae62f hr-invisible  avia-builder-el-77  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgt8eeyv-2316c97b00ecc89ac614b8292e35ed5c\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgt8eeyv-2316c97b00ecc89ac614b8292e35ed5c .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgt8eeyv-2316c97b00ecc89ac614b8292e35ed5c .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgt8eeyv-2316c97b00ecc89ac614b8292e35ed5c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 bewahren und erneuern&#8220;<\/h2>\n<h3>12. Internationales Marken-Kolloquium 2015<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g91l6-e8d9fcb3edec63ce588d340dcb015d02\">\n#top .hr.hr-invisible.av-g91l6-e8d9fcb3edec63ce588d340dcb015d02{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-g91l6-e8d9fcb3edec63ce588d340dcb015d02 hr-invisible  avia-builder-el-79  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-80  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgt8dzdd-fc8de9fc98d4d584b9a9b094e4dbf6b2\">\n#top #wrap_all .avia-button.av-mgt8dzdd-fc8de9fc98d4d584b9a9b094e4dbf6b2{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgt8dzdd-fc8de9fc98d4d584b9a9b094e4dbf6b2:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgt8dzdd-fc8de9fc98d4d584b9a9b094e4dbf6b2:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-bewahren-und-erneuern-12-internationales-marken-kolloquium-2015\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgt8dzdd-fc8de9fc98d4d584b9a9b094e4dbf6b2 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9wqga-c4eff412b95af684f09ee76b194d2778\">\n#top .hr.hr-invisible.av-9wqga-c4eff412b95af684f09ee76b194d2778{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-9wqga-c4eff412b95af684f09ee76b194d2778 hr-invisible  avia-builder-el-81  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgt8drai-0580aab80cc36d95b6b504f155c64d9f\">\n.avia-image-container.av-mgt8drai-0580aab80cc36d95b6b504f155c64d9f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgt8drai-0580aab80cc36d95b6b504f155c64d9f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgt8drai-0580aab80cc36d95b6b504f155c64d9f av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-82  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1713 avia-img-lazy-loading-1713 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/12.-Internationales-Marken-Kolloquium-2015.jpg\" alt='' title='12. Internationales Marken-Kolloquium 2015'  height=\"820\" width=\"593\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/12.-Internationales-Marken-Kolloquium-2015.jpg 593w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/12.-Internationales-Marken-Kolloquium-2015-217x300.jpg 217w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/12.-Internationales-Marken-Kolloquium-2015-510x705.jpg 510w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-rn2e2-4cd277294231878a06076e26914241c8 av_one_half  avia-builder-el-83  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-npr76-449b744aaec0ebdf569dfb35512c393a\">\n#top .hr.hr-invisible.av-npr76-449b744aaec0ebdf569dfb35512c393a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-npr76-449b744aaec0ebdf569dfb35512c393a hr-invisible  avia-builder-el-84  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtcaz4g-dedd640349db18dae5f397d144a95c05\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgtcaz4g-dedd640349db18dae5f397d144a95c05 .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgtcaz4g-dedd640349db18dae5f397d144a95c05 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgtcaz4g-dedd640349db18dae5f397d144a95c05 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Logik und Emotion&#8220;<\/h2>\n<h3>11. Internationales Marken-Kolloquium 2014<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gm16i-0aad10317b1e1992773c04ef778edc98\">\n#top .hr.hr-invisible.av-gm16i-0aad10317b1e1992773c04ef778edc98{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-gm16i-0aad10317b1e1992773c04ef778edc98 hr-invisible  avia-builder-el-86  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-87  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtcb8sg-b537fb2ca8eaaf8e10cabc0179348b6f\">\n#top #wrap_all .avia-button.av-mgtcb8sg-b537fb2ca8eaaf8e10cabc0179348b6f{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgtcb8sg-b537fb2ca8eaaf8e10cabc0179348b6f:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgtcb8sg-b537fb2ca8eaaf8e10cabc0179348b6f:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-logik-und-emotion-11-internationales-marken-kolloquium-2014\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgtcb8sg-b537fb2ca8eaaf8e10cabc0179348b6f avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b3epu-7aa86d309679ecd18da24b49dad31e82\">\n#top .hr.hr-invisible.av-b3epu-7aa86d309679ecd18da24b49dad31e82{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-b3epu-7aa86d309679ecd18da24b49dad31e82 hr-invisible  avia-builder-el-88  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtcbhu0-d26bef4865b91c1b8e070c0150f2a78d\">\n.avia-image-container.av-mgtcbhu0-d26bef4865b91c1b8e070c0150f2a78d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgtcbhu0-d26bef4865b91c1b8e070c0150f2a78d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgtcbhu0-d26bef4865b91c1b8e070c0150f2a78d av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-89  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1799 avia-img-lazy-loading-1799 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/11-Internationales-Marken-Kolloquium-2014.jpg\" alt='' title='11. Internationales Marken-Kolloquium 2014'  height=\"820\" width=\"468\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/11-Internationales-Marken-Kolloquium-2014.jpg 468w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/11-Internationales-Marken-Kolloquium-2014-171x300.jpg 171w, https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/11-Internationales-Marken-Kolloquium-2014-402x705.jpg 402w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-34i0i-35ad29ec263957e312077fa464bdf22e main_color avia-section-default avia-no-border-styling  avia-builder-el-90  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-818'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-trk8y-5d4837b791dc1a401677c534625efa5c av_one_half  avia-builder-el-91  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mk4qq-1e6608f78021cc018f7d07b6d0d0bdc1\">\n#top .hr.hr-invisible.av-mk4qq-1e6608f78021cc018f7d07b6d0d0bdc1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mk4qq-1e6608f78021cc018f7d07b6d0d0bdc1 hr-invisible  avia-builder-el-92  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtg4yoj-d8b08217a82f7f22c87279dc329a55af\">\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mgtg4yoj-d8b08217a82f7f22c87279dc329a55af .avia_textblock{\nfont-size:14px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-mgtg4yoj-d8b08217a82f7f22c87279dc329a55af .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mgtg4yoj-d8b08217a82f7f22c87279dc329a55af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>&#8222;Marke \u2013 Auf der H\u00f6he der Zeit&#8220;<\/h2>\n<h3>10. Internationales Marken-Kolloquium 2013<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fgpiy-9f6b95e261a07b5980ecc8362fb4648e\">\n#top .hr.hr-invisible.av-fgpiy-9f6b95e261a07b5980ecc8362fb4648e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-fgpiy-9f6b95e261a07b5980ecc8362fb4648e hr-invisible  avia-builder-el-94  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-95  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtg456n-9b9011166458acf5c0eb339db3af7f83\">\n#top #wrap_all .avia-button.av-mgtg456n-9b9011166458acf5c0eb339db3af7f83{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgtg456n-9b9011166458acf5c0eb339db3af7f83:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgtg456n-9b9011166458acf5c0eb339db3af7f83:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-auf-der-hoehe-der-zeit-10-internationales-marken-kolloquium-2013\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgtg456n-9b9011166458acf5c0eb339db3af7f83 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9xbaa-1927c21ac11d78225799e231fe41802a\">\n#top .hr.hr-invisible.av-9xbaa-1927c21ac11d78225799e231fe41802a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-9xbaa-1927c21ac11d78225799e231fe41802a hr-invisible  avia-builder-el-96  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgtg4gfc-8008864f6524a29103494e8129320149\">\n.avia-image-container.av-mgtg4gfc-8008864f6524a29103494e8129320149 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgtg4gfc-8008864f6524a29103494e8129320149 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgtg4gfc-8008864f6524a29103494e8129320149 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-97  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1881 avia-img-lazy-loading-1881 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/10-Internationales-Marken-Kolloquium-2013.jpg\" alt='' title='10. 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Internationales Marken-Kolloquium 2012<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g0lkq-db1e0bfd488abf002935f8427be27cfe\">\n#top .hr.hr-invisible.av-g0lkq-db1e0bfd488abf002935f8427be27cfe{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-g0lkq-db1e0bfd488abf002935f8427be27cfe hr-invisible  avia-builder-el-101  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-102  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgthb8m9-437f4608a6bda4de68452325f589eb01\">\n#top #wrap_all .avia-button.av-mgthb8m9-437f4608a6bda4de68452325f589eb01{\nborder-radius:15px 15px 15px 15px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgthb8m9-437f4608a6bda4de68452325f589eb01:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mgthb8m9-437f4608a6bda4de68452325f589eb01:hover .avia_button_background{\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<a href='https:\/\/mandat.de\/imk\/vergangene-kolloquien\/marke-als-wachstumsmotor-9-internationales-marken-kolloquium-2012\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-mgthb8m9-437f4608a6bda4de68452325f589eb01 avia-icon_select-no avia-color-theme-color'   aria-label=\"Erfahren Sie mehr\"><span class='avia_iconbox_title' >Erfahren Sie mehr<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-np96-09664ee80be6face9f9d1fca1cf271f4\">\n#top .hr.hr-invisible.av-np96-09664ee80be6face9f9d1fca1cf271f4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-np96-09664ee80be6face9f9d1fca1cf271f4 hr-invisible  avia-builder-el-103  el_after_av_button_big  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgthazf5-9b7bc2c904b8d08474f47c1b8fef85e8\">\n.avia-image-container.av-mgthazf5-9b7bc2c904b8d08474f47c1b8fef85e8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgthazf5-9b7bc2c904b8d08474f47c1b8fef85e8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgthazf5-9b7bc2c904b8d08474f47c1b8fef85e8 av-styling- avia_animated_image av-animated-when-visible-95 top-to-bottom avia-align-center  avia-builder-el-104  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1936 avia-img-lazy-loading-1936 avia_image ' src=\"https:\/\/mandat.de\/imk\/wp-content\/uploads\/2025\/10\/9-Internationales-Marken-Kolloquium-2012.jpg\" alt='' title='9. 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