Ambitious Growth Targets Exceeded

Client Challenge

Our client, the managing director of a wholesale division with a sales volume of some €500 million, was confronted with declining earnings in several sales areas. Demand for the products fell across the board and competition played out largely on the basis of price. There was an urgent need to turn around the earnings trend as quickly as possible, especially in two sales regions and to trim the regions back to growth in terms of processes and content.