Communicating Justice – With a Clear Focus on Growth
- Our client, a church-based educational institution, faced the challenge of finding a way to revive people’s interest in the church’s views on social-ethical issues and thus promote a common sense of justice across all areas of society.
- The institution already had an in-house publication as a platform for sociopolitical orientation, and it wanted to raise the publication’s profile and broaden its reach.
- Communication and distribution channels had previously been limited. Lack of time and expertise meant that there was no clear picture of the target group or the competitive situation. Marketing expertise was lacking.